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Tag: Vedanta Resources

  • As President – Global Policy & Communications, Chairman's Office

    Vedanta Resources appoints Sukanti Ghosh

    By Our Staff

     

    Sukanti Ghosh
    Sukanti Ghosh

    Vedanta Resources has appointed Sukanti Ghosh as President of Global Policy & Communications, Chairman’s Office.

     

    Notes a communique: “He joins Vedanta with extensive experience in global policy, business consulting, advocacy and strategic communications across the United States, India, the broader South Asia region, and the Middle East over the past 33 years. Notable amongst his former roles was his position as Senior Vice President and South Asia Practice lead at the Albright Stonebridge Group based in the United States and Managing Director of the India operations of APCO Worldwide. Earlier in his career, Sukanti held senior corporate affairs roles with Barclays Bank in India and BankMuscat in the Middle East.”

     

  • To launch patriotic campaign on Independence Day

    Vedanta campaign for Atmanirbhar Bharat

    By Our Staff

     

    Vedanta Ltd, producer of metals and oil and gas, is all set to roll out a special campaign ‘Aatmanirbhar Bharat Ke Liye’, aimed at highlighting journey of independence in the last 75 years.

     

    As part of the roll out of the new campaign, the company will be launching a new video to sow the mindset and build awareness about India’s significant mineral wealth which has the potential to drive overall economic growth and prosperity.

     

    Said Anil Agarwal, Chairman, Vedanta Resources: “Aatma Nirbhar, this term in itself holds a lot of weightage and urges us to be less dependent on others. Our campaign ‘Aatmanirbhar Bharat Ke Liye’ is an extension of the vision of our Hon’ble Prime Minister Shri Narendra Modi to make India and Indians self-reliant by domestically increasing production and being globally competitive. The pandemic has been a mirror for the world to reflect on our need to be self-sustaining. For a young nation like ours, the only dependence we need is on Mother Earth, abundant with natural resources. We want to make these resources available in an environmentally sustainable manner and together we can work towards making India self-reliant and propel the Indian Economy phenomenally.”

     

  • To roll out a 360-degree communication campaign over the next few months

    Vedanta unveils maiden TVC #KabhiSochaHaiKya

    By A Correspondent

     

    Vedanta has unveiled its first TVC themed #KabhiSochaHaiKya which is designed to create awareness with the audiences on the importance of metals in our day-to-day lives. Saluting miners for their invaluable contribution, the new TVC gets us thinking as to where all the important things that we use in our daily lives have come from.

     

    Said Anil Agarwal, Chairman, Vedanta Resources: “Can we enjoy life’s good things without mother earth’s blessings? Metals such as iron, steel, zinc, copper, silver, etc. have become a part of our lives, but humne Kabhi Socha Hai Kya (have we ever thought about) where do these metals come from? Our entire campaign revolves around these questions as we salute the miners who toil hard, day in and day out, to make these metals available to us from our very own mother earth in an environmentally sustainable manner. #SahiSochBadaleZindagi.”

     

    Added Prasoon Joshi, CEO, McCann Worldgroup: “This is a very unique campaign. Our team has brought out the message in the most creative and innovative manner possible. We indeed need to appreciate the good things that we are privileged to have in our life and thank mother earth.”