By Our Staff
Anil Agarwal Foundation (AAF), the philanthropic arm of Vedanta Limited has launched a campaign, to address issues of hunger and malnutrition.
Commencing in the month of September, also observed as the National Nutrition Month or ‘Poshan Maah’, the campaign with the tagline ‘Agar Bachpan Se Puchha Khaana Khaya Toh Desh Ka Kal Banaya’ highlights the importance of basic nutrition and propagates the need for holistic development of children in our country.
The campaign, designed and executed by McCANN Erickson (India), in its first phase, strives to spread awareness among citizens to end hunger and malnutrition and provide equal opportunities to our future generation for a better tomorrow. With this launch, Anil Agarwal Foundation has also revealed its new logo, inspired by a growing sapling symbolizing AAF’s philosophy that there is potential in everyone that should be recognized and nurtured to flower to its maturity.
Commenting on the campaign launch, Priya Agarwal Hebbar, Director, Vedanta Limited and Chairperson, Hindustan Zinc Ltd., said: “Malnourishment is an issue that is extremely close to our hearts, stemming from my father’s personal journey and experience of hunger in his childhood. Today, as a group, our vision is that no child should go to bed hungry. The launch of this campaign marks the beginning of a movement that will harness the power of communities as we together combat malnourishment. Our Nand Ghars also focus on the dream that every child has the potential to be a leader and take India to new heights. Through our Nand Ghars, we want to give every child the opportunity she/he deserves. This campaign is another step in this direction.”
Sharing his thoughts on the campaign, Prasoon Joshi, CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific said, “When campaigns are born out of true-life experiences, they are authentic and strike a genuine chord with people. This is one such campaign which genuinely reflects a felt truth and a true connect. It also tries to shake one out of inertia and move society towards positive action.”
Vedanta, a global diversified natural resources group of companies, unveiled its new logo. The new logo will strategically position Vedanta’s consistent commitment towards the growth of its low cost operations, leverage technology to deliver innovation and superior value to its shareholders.