Manyavar, men’s fashion wear brand, appoints Telugu films actor Konidela Ram Charan as brand ambassador. Manyavar is celebrating the appointment with the new campaign #TaiyaarHokarAiye marking the onset of the wedding and festive season.
Said Vedant Modi, Chief Revenue Officer of Vedant Fashions Limited on the collaboration: “We are honored to welcome Ram Charan to the Manyavar family. His charisma, charm, and global appeal among a diverse audience align perfectly with Manyavar’s vision of dressing the modern Indian man. With Ram Charan, we are confident that he will have an impeccable connection with our audiences”
Manyavar is back with their new film under the #TaiyaarHokarAaiye campaign with actor Ranveer Singh.
Commenting on the association, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said, “ We are celebrating Diwali after two years of the pandemic and we hope people go all out to celebrate the occasion. Manyavar’s new digital film is a fun take on festivities by Ranveer Singh calling himself a ‘Patakha’ that can burst any time. With his spectacular timing and screen presence, this is an effort to emphasize on our messaging of ‘Taiyaar Hokar Aaiye’ and we are confident our audience will enjoy watching it.”
Celebration wear brand Manyavar has launched a new ad film under the ‘Naye Rishte Naye Vaade’ campaign featuring actor Kartik Aaryan. The
Said Vedant Modi, CMO, Vedant Fashions Limited: “At Manyavar, we have always believed in progressive communication. Through this new film, our aim is to send across the message of embracing new relationships. With Kartik Aaryan, we are confident that he will have an impeccable connect with our audiences.”
Added Shreyansh Baid, Director at Shreyansh Innovations: “This ad embodies the fresh new spirit of relationships in today’s times, which are based on an equal footing and unconditional support. Portrayed through 4 different situations that one encounters in a wedding ceremony, here is the Manyavar groom taking care of his life partner in beautifully surprising ways and standing by her through thick and thin. Naye Rishte Naye Vaade- as the ad slogan sums up, is what our Manyavar groom is all about.”
Manyavar has launched its Pehno Apni Pehchaan campaign featuring actor Amitabh Bachchan with a strong messaging on wearing Indian wear on occasions. The film sheds light upon the feeling of Indianness after wearing Indian wear through a monologue narrated by the legend himself. The monologue is an ode to Indian tradition and culture, celebrating the pride of India, and how Indian wear is adding to the pride and culture.
The film has been conceptualized and executed by Shreyansh Innovations.
Speaking on the campaign launch, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “Manyavar has been at the center-stage of promoting Indian culture and trends in Indian fashion since the beginning. With the film featuring Mr Bachchan narrating the poem in his voice, we are certain that our message will be positively echoed in the minds of our consumers.”
Said Shreyansh Baid, Director at Shreyansh Innovations: “Manyavar’s campaigns have always been about standing up for the core cultural values of India. In sync with this, we have gone one step ahead in this latest ad and made a clear statement that treats Indianness and Indian traditional wear as inseparable. Evoking love and pride for our culture, it captures the very essence of what the brand stands and aspires for.”
Manyavar is back with their new films under the campaign #Taiyaar Hokar Aaiye with actor Amitabh Bachchan.
Commenting on the association, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “Manyavar has always been a brand that showcases the nuances and beauty of the Indian culture. The new digital films are aimed at everyone who believes in the magic of celebration. Mr. Bachchan with his narrative and screen presence has put soul into the idea of #TaiyaarHokarAaiye and we are confident it will be a widely accepted and celebrated phenomena amongst our target groups.”
After running into a controversy with its Mohey brand, Manyavar has launched a new campaign, #ManyavarAaGaya, with Ranveer Singh.
Commenting on the association, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. We aim to make it special for anyone who wants to make a statement on their D Day. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun takes on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises to ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable a day.”
Mohey’s recent digital video campaign featuring Alia Bhatt tries to promote a more inclusive and equal space for women in marriage and in life. It strives for a balance between tradition and equality. Through the film, Alia talks about a new idea that creates a union between the ritual itself and its underlying thought process placed in modern context.
Said Vedant Modi, CMO, Vedant Fashions Limited: “Mohey has always symbolized the progressive women of our society. Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals.”
Speaking about the making of the ad, the Director of Shreyansh Innovations, Shreyansh Baid added:, “We have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture, and yet takes it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia onboard we have been able to create a communication that strikes a chord and invokes a positive change.