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Tag: Vasudhaiva Kutumbakam

  • The award was accepted by the HR Team led by Praveer Priyadarshi, on behalf of Zee

    Zee Entertainment recognised as one of ‘India’s Best Companies to Work For – 2017’

    By A Correspondent

     

    We carried the news of Radio City named in the ‘India’s Best Companies to Work for 2017’ study. We now also hear that Zee Entertainment Enterprises Limited (ZEEL) figures in the same study conducted by Great Place to Work Institute and The Economic Times.

     

    Speaking on this achievement, Praveer Priyadarshi, Chief People Officer, ZEE Entertainment Enterprises Limited (ZEEL) said, “It is a great honour for us to be recognized as one of ‘India’s Best Companies to Work For’ and in fact the Best Company to work for in the Media industry. This prestigious recognition highlights our commitment towards fostering a high performance creative culture across the organization. We aspire to become the leading global content company from the emerging and international markets, and our people represent our sharpest competitive edge.

     

    Our underlying ethic and brand positioning is “Vasudhaiva Kutumbakam – The World Is My Family” and we strongly believe that family begins at home. To achieve our ambitious goals, we will continue to focus on our employees, whom we consider as our most important assets, with the belief that growth will only occur when employees are encouraged to experiment with new ideas, take challenges and perform with pride. Our organisational practices, our people philosophy, and our employee recognition programmes, are geared towards strengthening our people culture and building a more unified, diverse, creative organisation.”

     

  • Living Entertainment brings to you an international food experience from 11th September 2015

    Living Foodz set for Sept 11 launch

    By A Correspondent

     

    Living Entertainment has announced the launch of an international food and lifestyle channel ‘Living Foodz’. This foodtainment channel specializes in exploring the evolving social status of food; moving out of the confines of the conventional kitchen into a world of entertainment and adventure with food. Having food at its core, Living Foodz will explore different perspectives towards food and the way it touches people – from lifestyle, travel, wellness to food infotainment and reality.

     

    The channel will be available across all DTH providers like Dish TV, Tata Sky, Airtel, Videocon and all other leading cable networks in dual feed Hindi and English from 11th September 2015.

     

    Living Entertainment in India will be an extension of the Living network belonging to Essel Group which already exists in the international markets. Living aims at bringing alive all things factual with an element of entertainment in order to appeal to the global audiences. Living in India will truthfully echo the ‘Living’ philosophy and encompass everything that will help one to discover, awaken and transform oneself.

     

    In sync with the corporate brand positioning of ZEEL – “Vasudhaiva Kutumbakam -The World is My Family”, Living Foodz will resonate the philosophy perfectly with the energetic programming mix. For the Indian market, Living Foodz will be the international food & lifestyle channel that will have a universal feel; which will appeal to the new age Indian. This foodtainment channel is targeted at both men and women across all age groups in urban digital households. The core audience set would comprise of well-travelled & connected people with high interest level of food.

     

    Within a year, Living Foodz will be available across countries worldwide producing global food content for global audiences. The audience will be taken on an exhilarating food expedition alongside eminent celebrity chefs and food personalities like Ranveer Brar, Gautam Mehrishi, Rocky & Mayur, Vicky Ratnani, Kunal Kapur, Rakhee Vaswani through their different shows. With a substantial increase of audience interest in various niche sectors, Living Foodz, has the right formula that is sure to enthrall one and all.

     

    Speaking on the new initiative, Dr. Subhash Chandra, Chairman, ZEEL and Essel Group said, “We are very proud to present Living networks in India. This is yet another endeavor from our group to bring the world closer through entertainment. Living is all about global mindsets and experiences. This is also in line with our group philosophy of “Vasudhaiva Kutumbakam – The World is My Family”. Our group has always believed in creating not just great content but building genres and brands that are milestones.”

     

    Also present for the launch, Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises Limited said, “With Living, we intend to make global content for global audiences. This will be for the first time ever that original content from India will be available to audiences across the globe. We are very proud to present this new form of entertainment to our audiences”

     

    Commenting on the occasion Piyush Sharma, CEO Zee Living- India APAC says, “Living is our endeavor to showcase audiences with great lifestyle content. Growth of digitization is leading to fragmentation of audiences, thereby creating an opportunity for differentiated and genre specific content. Moreover, increasing digital households are giving rise to increased audience expectations and demand for more diverse viewing opportunities. Under this scenario we are providing Living Foodz to people who love exploring and knowing more about food.”

     

  • The film's roll-out will be supported by a print ad as well as intensive promotion on YouTube and other social media platforms

    Zee Entertainment launches new corporate brand film created by FCB Ulka

    By A Correspondent

     

    You hear Prime Minister Narendra Modi talk of ‘Vasudhaiva Kutumbakam’ in most of his addresses internationally. Just last week, speaking to the Indian diaspora in Shanghai, China, the Prime Minister spoke of Vasudhaiva Kutumbakam which can be translated from the Sanskrit as The World is My Family.

     

    Interestingly, Vasudhaiva Kutumbakam is also the corporate credo of Zee Entertainment Enterprises Limited (ZEEL).  Now building on its global positioning of ‘Vasudhaiva Kutumbakam – The World is My Family’, ZEEL has announced the launch of its new corporate brand film. Currently reaching over 959 million viewers across 169 countries, the film reiterates Zee’s role as a global brand, a cultural ambassador, uniting people in India and across the world through its wide network of 33 domestic and 36 international channels.

     

    Zee Entertainment had unveiled its corporate brand positioning and identity,‘Vasudhaiva Kutumbakam – The World is my Family’, in 2013.

     

    Roland Landers
    Satbir Singh

    Speaking on the new brand film, Roland Landers, Head – Corporate Brand, ZEEL said, “In its journey of 22 years, Zee has made a significant place in the hearts and minds of millions of viewers across the world. Through this film, we not only cherish their presence, but also welcome the world to be a part of this family.”

     

    Satbir Singh, Chief Creative Officer, FCB Ulka, the communications agency that created the film said, “Zee is today this massive family with millions of family members around the world, connected through highly engaging television and movie content. We are celebrating this inclusive value of Vasudhaiva Kutumbakam, or the World is a Family, with this film.”

     

    The film will be aired on all Zee Entertainment and Zee Media channels starting today (May 18). The film’s roll-out will be supported by a print ad as well as intensive promotion on YouTube and other social media platforms.