MxMIndia

Tag: Vasudha Misra

  • … to launch its new range of HP Pavilion laptops

    Lowe Lintas ads for HP targets students

    By Our Staff

     

    HP India has launched its latest range of HP Pavilion laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to the younger segment who are returning to their schools and colleges post the pandemic.

     

    Talking about the campaign, Prashant Jain, CMO, HP India said: “GenZ today, are digital natives and technology is a part of everything that they do. To enable their use cases of creation, academics and long hours of entertainment, HP has always been at the forefront of bringing superior and cutting-edge technology to these young PC users. This campaign presents the same through the lens of two quirky and fun GenZ, Alisha and Garima, whom we hope our audience will love, just as much as we have grown to.”

     

    Commenting on the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas added: “Some films, through their scripting, casting and direction almost feel like small trailers of a feature film that we can imagine in our heads. This campaign falls into that category. Where we don’t just see the features of HP Pavilion come alive, but also this quirky, funny relationship between these two girls. Kudos to Siddhant (Mago) and his team. I for one, really love this campaign.”

     

  • To strengthen creative leadership team

    Vasudha Misra appointed Regional Creative Officer, Lowe Lintas

    By Our Staff

     

    Vasudha Misra

    Lowe Lintas has recently announced Vasudha Misra as its Regional Creative Officer, strengthening the creative leadership at their Delhi office. Vasudha joins Lowe Lintas from BBH India where she worked as ECD on brands such as Tinder, Vivo, FabHotels, Havells RO Water Purifiers, Havells Lights, OkCupid, Heinz India and Indonesia.

     

    Prateek Bhardwaj
    Prateek Bhardwaj

    Speaking about the appointment, Prateek Bhardwaj, CCO, Lowe Lintas said: “Vasudha and Lowe Lintas were simply meant to be. Over the years, she has built a body of work that would sit perfectly in a Lowe Lintas greatest hits reel – strategically powerful, creatively brilliant. With a cool, new-age edge. Borrowing a line from one of her campaigns, I’d say this really feels like the start of something epic.”

     

    Commenting on her new role, Misra added: “I am very excited to be a part of Lowe Lintas. Over the years, I have watched several iconic campaigns that Lowe that has done, with great admiration. And I look forward to helping Prateek take this incredible legacy forward.”

     

  • The agency has named Shreekant Srinivasan as General Manager, Vasudha Misra as Executive Creative Director and Ankit Singh as Strategy Director to lead theDelhi office

    BBH India sets up office in Delhi

    By A Correspondent

     

    The BBH network in India has announced the launch of its new office in Delhi. The agency’s first office in India had launched in 2008.

     

    The agency has named Shreekant Srinivasan as General Manager, Vasudha Misra as Executive Creative Director and Ankit Singh as Strategy Director to lead theDelhi office.  Both the Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi-based clients easy access to the full BBH offer.

     

    Said Neil Munn, BBH Global CEO:  The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead.” Added SubhashKamath, CEO & Managing Partner, BBH India: “Delhi has become a very important market for our industry. Given the recent growth and success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent and experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market.”

     

    Said Russell Barrett Chief Creative Officer & Managing Partner BBH India said: “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.” BBH has clients like real estate portal Makaan.com and Philips in Delhi with several new business projects in progress, notes a communiqué.

     

  • Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident and adventurous avatar

    FCB Ulka conceptualises new TVC for Hero Pleasure

    Hero MotoCorp has unveiled its latest TV commercial for Pleasure, the 100cc, light and zippy scooter. The commercial has been conceptualized by FCB Ulka, and features new sensation Alia Bhatt.

     

    Hero had led the way a few years back to establish the scooter category for women with Pleasure and it has managed to carry forward its strength consistently through thought provoking advertising over the years.

     

    The ‘Why should boys have all the fun’ platform with this new campaign takes a leap further where the scooter is not just a commute or enabler of fun but it is the fun. The television comes from the thought when it comes to enjoying the thrill of riding, why should boys have all the fun.

     

    Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident, adventurous avatar which matches with the personality of the scooter as well. The TVC shows her enjoying her time with her partner, the pleasure scooter in the lovely locales of Kulu Manali.

     

    Vasudha Misra, Senior Creative Director, FCB Ulka Delhi, said, “Hero Pleasure is all about putting girls on an even keel with boys. From being a vehicle that helps women ‘go places’ we wanted to evolve it into a vehicle of pleasure. Hence, the idea of why should guys be the only ones to ride purely for the fun of it. Also, the role of music was extremely important in the concept. Indian rap has, fairly or unfairly, got a misogynistic image. So we purposely used rap, and a light-hearted banter between a guy and girl, to drive home to message.”

     

    Sharad Mathur, Vice President, FCB Ulka Delhi, said, “The TVC is aimed at breaking the stereotypes in the Indian society about girls not able to go out and live life as boys do. The communication showcases the protagonist enjoying the thrill of riding the all the new Hero Pleasure, lending credence to the brand philosophy that the young girl of today can go out and have fun just the way she wants and how she wants. Hero Pleasure is the scooter of the young confident girl of today who believes in fun, mischief and independence. And Alia Bhatt, the youth icon, captures this attitude perfectly. Her charm, vibrancy and naughty but nice image brings alive the proposition of the brand – Why should boys have all the fun?”