MxMIndia

Tag: Vasmol

  • Vasmol has announced their latest offering – Vasmol Advanced Crème hair colour

    Vasmol ropes in Bollywood baddies to promote hair colour

    By A Correspondent

     

    Vasmol has announced its latest offering – Vasmol Advanced Crème hair colour – and to launch the, 82.5 Communications has come up with a TV spot that highlights the point that a chemical developer is ‘baalon ka villain’, and consumers should be wary of it.

     

    Said Anuraag Khandelwal, ECD and Creative Head (Mumbai), 82.5 Communications (Mumbai): “We wanted to do something different in the hair category given that the brief was very sharp. It was great to collaborate with the most iconic villains of the industry and create this simple and engaging TVC. You only need to see it once to get the message loud and clear.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications said: “While ads with movie heroes are a dime a dozen, featuring villains is something quite fresh. It’s a great example of the ‘82.5 approach’ to advertising.”

     

    Said Ashish Chhabra, Joint Managing Director and Director Marketing of Hygienic Research Institute (HRI):  “This was one of the most important launches for us, and we wanted to talk about Vasmol Advanced Crème in a clear and effective manner. I am proud that we have made a memorable ad that delivers the message with a punch.”

     

     

  • The new advertising campaign is titled ‘Yahi hai Sahi Hair Colour’

    HRIPL relaunches Vasmol with Kajol as its brand ambassador

    By A Correspondent

     

    Hygienic Research Institute Private Limited (HRIPL) has announced actor Kajol as its brand ambassador for the Vasmol Range of hair colours. She will soon be seen in Vasmol Kesh Kala’s latest TVC endorsing the tagline: ‘Yahi Hai Sahi hair colour’.

     

    Speaking on the collaboration, Ashish K Chhabra, Joint Managing Director of HRIPL said: “We are privileged to have Kajol as our brand ambassador for Vasmol. Kajol is one of the most gifted and versatile actresses of our times and is a powerful role model whose mindful and thoughtful personality is looked upon by the audiences across genders and age-groups. At a time when we are renovating the brand to make it more relevant to today’s evolved as well as new-age consumers, Kajol’s personality resonates with the brand’s philosophy perfectly. Her charismatic persona is an ideal fit with the brand that is iconic and poised for significant growth in times to come.”