By A Correspondent
The Himalaya Drug Company has launched a new TVC for its Himalaya Cocoa Butter Intensive Body Lotion. The TVC tells the story of a bride-to-be experiencing pre-wedding jitters,and being comforted and assured by her friend through the magic of a soft touch.
Said Varun Wanvari, Brand Manager, Skin Creams and Lotions, Himalaya Drug Company: “The communication for brand Himalaya, including that for body lotions has centered around problem-solution. With the latest TVC for the Himalaya Cocoa Butter Intensive Body Lotion, we wanted to connect with consumers at an emotional level by associating our brand with something that deeply resonates with them – the comfort and warmth of a touch.â€
Added Shriram Iyer National Creative Director, Mullen Lintas: “In trying to craft the message of soft skin, we wanted to communicate a product attribute but also a genuine human insight. For us, that was the power of touch itself. For instance, how sometimes the most powerful way to reach out to someone, to comfort someone is through a touch. And thanks to the deep moisturising afforded by Himalaya Cocoa Butter Intensive Body Lotion, that touch is able to convey every emotion. The film is a beautiful story bringing out this very idea, first by way of a friend reassuring the bride on the her anxiety around looking her best for her big day and later the bride comforting the bitter-sweetness in the father’s emotion of giving the daughter away.â€