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Tag: Varun Sharma

  • Features actors Varun Sharma and Vijay Raaz to highlight range of budget-friendly hotels

    EaseMyTrip launches campaign

    By Our Staff

     

    EaseMyTrip, the online travel platform, has launched a new television campaign featuring actors Varun Sharma and Vijay Raaz.

     

    Speaking on the TVC launch, Prashant Pitti, Co-Founder, EaseMyTrip said: “With the pent-up travel demand set to strongly recover the travel sector in the current year, we believe that this is the right time to highlight our value-driven offerings for a rapidly growing online booking customer base. At EaseMyTrip, it is our constant endeavour to offer the best-priced booking options along with exceptional customer service, especially during such unprecedented times. As people get ready to travel once again, we are showcasing our compelling value proposition of a wide range of budget-friendly and hygiene-focused hotel options that cater to the evolved preferences of customers. Through this unique marketing campaign, we wish to highlight our innovative value-based offerings and customer-centric features in the hotel segment, and drive online hotel penetration, which is a key focus area for the company.”

     

  • Features actors Varun Sharma and Vijay Raaz

    EaseMyTrip rolls out TVC to highlight refund policy

    By Our Staff

     

    EaseMyTrip, the online travel platform, has launched a new television campaign to highlight its full-refund policy for medical emergencies featuring actors Varun Sharma and Vijay Raaz. The quirky ad campaign highlights EaseMyTrip’s free of charge, full-refund medical policy through which customers can claim a complete refund on domestic air ticket cancellations caused due to medical emergencies*.

     

    Speaking on the TVC launch, Prashant Pitti, CEO & Co-Founder, EaseMyTrip said: “Looking at the current uncertainties in the travel space, we believe that it is the right time to launch a TVC that highlights our unique full-refund policy for medical emergencies, and our exceptional customer support during such trying times. We are excited to associate with Varun Sharma and Vijay Raaz who enjoy a unique mass appeal for their impeccable comic timing and incredible versatility. They have a unique connect that cuts across all audiences and geographies, and their personalities resonate and fit perfectly into the brand’s narrative of providing an exceptional and hassle-free booking experience.”

     

  • The campaign has been conceived by Soho Square and the films have been directed by Shlok Sharma

    Medlife’s campaign urges people to ‘Lafaddu Mat Bano’

    By A Correspondent

     

    Leading online pharmacy Medlife International has launched its new TVC series LafadduLal starring Boman Irani and Varun Sharma. ‘Lafaddu Lal’ has been created as a euphemism for people who are too casual and lazy about their health and medication. The campaign features a series of hilarious real-life situations between the father and son duo, where the father tries to exhort his son to be more responsible.

     

    The campaign has been conceived by Soho Square and the films have been directed by Shlok Sharma.

     

    Said Tushar Kumar, CEO, Medlife International Pvt Ltd: “Both Boman and Varun bring in a dash of freshness to the brand and stand for everything that clearly defines the attributes of Medlife viz. New-age, energetic, cheerful, aspirational, innovative and consistent. We are really kicked up about this association and hope the journey ahead is going to be furthermore exciting.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square: “A chuckle-inducing campaign featuring a slightly sarcastic father and his bumbling son, help us deliver Medlife’s message in a memorable way.”

     

     

  • The Insight for the new campaign stems on the premise as to whether HD box should be a self-centered or a rational purchase?

    Dish TV promotes new proposition – Joy for the Entire Family

    By A Correspondent

     

    Dish TV has unveiled a new campaign promoting its HD offering. The cricketing season is at an all-time high with the ICC World Cup and most service providers in the category are celebrating the onset of event, promoting the exuberance of an HD experience. The Insight for the new campaign stems on the premise as to whether HD box should be a self-centered or a rational purchase?

     

    DishTV offers consumers 40 HD channels with Dish truHD+ and be it cricket, soaps, adventure, kids, movies or music, entertainment is focused on everyone in the family.

     

    The films revolve around SRK playing the role of an elder brother in the family to Varun Sharma who is tech savvy urban college student in his final year. The insight of a younger brother looking up to his elder brother, in eventuality trying to act smarter and cooler is very nicely captured with light humour through the films. SRK, however with dish truHD+ turns out to be the favorite of the entire family.