MxMIndia

Tag: Varun Khaitan

  • Tyagi has worked with HUL in the past

    Abhinav Tyagi is SVP-Marketing @ Urban Company

    By Our Staff

     

    Abhinav Tyagi

    Urban Company (formerly UrbanClap), home services marketplace, has announced the appointment of former HUL hand Abhinav Tyagi as Senior Vice President, Marketing.

     

    Commenting on the appointment, Varun Khaitan, Co Founder Urban Company said: “We are thrilled to welcome Abhinav to the Urban Company leadership. Working across countries, categories and cultures, has given Abhinav a unique opportunity to understand and develop deep consumer understanding and insights across different stages of category and brand evolution – something we believe can add great value to Urban Company given the width of categories we operate in and continue to develop across the globe. He will play a key role in strengthening our marketing capabilities as we build towards our mission of transforming home services worldwide.”

     

    Added Tyagi: “Urban Company is on a very exciting journey of radically enhancing the home services experience for consumers and the quality of life for professionals delivering those services. I count myself fortunate to be able to come on board and help build upon the wonderful work being done by the team at UC and look forward to helping take the UC experience to many many more consumers globally.”

     

     

  • Spread across digital media and TV, UrbanClap is looking to build a high recall for their at home salon services

    Kriti Sanon promotes #SmartSalon campaign for UrbanClap

    By A Correspondent

     

    UrbanClap has unveiled its ad campaign #SmartSalon with Kriti Sanon as the brand ambassador for the beauty vertical.

     

    Said Varun Khaitan, Co-founder of UrbanClap: “Beauty is a key vertical for UrbanClap, and we have seen an overwhelming response from customers for the salon and spa services we offer at home. The new #SmartSalon campaign talks about how busy women of today can avail reliable and affordable beauty services at home through UrbanClap.”

     

     

  • UrbanClap is soon expected to venture into newer cities such as Jaipur, Chandigarh and Kolkata

    Equinox bags media mandate of UrbanClap

    By A Correspondent

     

    ZenithOptimedia Group‘s Equinox has won the entire media planning and buying mandate, inclusive of out-of-home and digital of India’s largest services marketplace UrbanClap. UrbanClaphas operations inmajor metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad.It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories.Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

     

    UrbanClap is soon expected to venture into newer cities such as Jaipur, Chandigarh and Kolkata. It plans to have more than 2,00,000 professionals on the platform and serve over 1,00,000 customers every day in 25 cities. In September last year, it launched its iOS app for customers, which is a first for the local services industry. It already had Android presence.ZenithOptimediaGroup with its rich roster of e-commerce clients will play a pivotal role in the services major’s expansion plans.

     

    Hari Krishnan

    Hari Krishnan, Managing Director, ZenithOptimedia says, “The digital medium has re-wired the relationship between consumers and localized service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place.This is a prestigious win for us.UrbanClap isambitiousand future-facingand is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

     

    Varun Khaitan

    Varun Khaitan, Co-founder of Urban Clap, “We started this company with the vision of making localized services accessible to the Indian consumer, in view of a fragmented and unorganized industry.UrbanClap is really about convenience and comfort, and more importantly, about trust.  We needed a credible media partner, one that understandsour zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further.We look forward to a rewarding partnership with them