MxMIndia

Tag: Varun Jha

  • A campaign to promote ZAP Subscribe was launched in the form of TVC, print, outdoor, and digital media across India

    Zoomcar goes big with ATL campaign

    By A Correspondent

     

    Zoomcar has rolled out its new ad campaign that has been conceptualised and created by Ogilvy India highlighting Zoomcar’s car subscription model ZAP.

     

    Speaking on the campaign, Varun Jha, Sr. Vice President & Head-Marketing at Zoomcar said: “This is our first ever big bang ATL campaign since we launched in 2013. Therefore, the focus as was to work with the best in class creative and media partners in order to produce world class content. We roped in Ogilvy as our creative partner and prepared the entire campaign in under three weeks. The same rigour was shown by Motivator (GroupM) while deploying media. With the shift towards long-term rentals and not buying cars anymore, it’s an apt time to launch ZAP Subscribe. That being said, building a new category is long drawn process and needs constant hammering across consumer touch points. Zoomcar is committed to the Indian market when it comes to mobility solutions and wants to dominate the hockey stick growth curve that will happen in car subscription services over next few years.”

     

    Commenting on making the film, Amitabh Agnihotri, Group Creative Director at Ogilvy said: “Car subscription is a fairly new concept to most Indians. It needed to be conveyed through a simple creative idea. Proposal with a twist is such an idea. And the idea and the script allowed us to make it in an epic style. Like a scene out of a film. All these things put together make it a memorable film that you want to watch again and again.”

     

    The integrated campaign has been conceptualized by Amitabh Agnihotri, the Group Creative Director at Ogilvy India. He also penned the lyrics for the brand anthem which is on air on across radio stations in 15 cities. The TV ad been directed by Abhinav Pratiman of Early Man Films.

     

     

  • The appointments came after a two-month multi-agency pitch

    Ogilvy bags Zoomcar creative. Motivator to handle media duties

    By A Correspondent

     

    Zoomcar is to roll out a nationwide ATL campaign and has appointed Ogilvy as its creative agency while GroupM agency Motivator will handle media duties. The appointments came after a two-month long multi-agency pitch at Zoomcar’s Bangalore office.

     

    Said Varun Jha, Senior Vice President & Head Marketing at Zoomcar: “Zoomcar is gearing up for its next phase of growth and in this critical mission, we need top notch partners and folks who can match up our pace and are aligned to our broader vision. For this purpose we invited reputed agencies for the creative and media pitch in September 2018. Post multiple rounds of presentations and interactions, we found team Ogilvy to be closest to our vision and strategic thought process. Moreover its out-of-the-box thinking and creative route made them an obvious choice. We’re confident that as our brand custodians, Ogilvy will help us execute a stellar campaign and partner in next phase of Zoomcar’s growth. We found similar passion and rigor in team Motivator.”

     

    Added Rajiv Khurana, Chief Growth Officer, Motivator and Radhika Ramani, Managing Partner, South: “There is a global consumer trend towards sharing, rental and subscription economy and it has started to influence consumers with progressive mindset in their choices for mobility. Zoomcar has been pioneer in revolutionising the self-driven mobility space in India.

     

    We are excited to partner with Zoomcar as it gives us a platform to exhibit our unique business performance expertise. We are confident of our approach & tools leveraging data, content & digital to deliver the business advantage for Zoomcar in a rapidly changing media landscape.”

     

    And this is what N Ramamoorthi, President- Ogilvy South said: “As we speak, subscription-based mobility is transforming the mobility sector across the world and Zap Subscribe is pioneering the revolution in India. For us, it’s exciting to partner the young, creative marketing professionals at Zap Subscribe and create content and experiences that will help unchain customers from the burden of ownership.”

     

     

  • Varun will oversee marketing strategy across channels covering online, offline, mobile and strategic alliance partnerships

    ShopClues appoints Varun Jha as Senior Director, Marketing

    By A Correspondent

     

    ShopClues has announced the appointment of Varun Jha as its Senior Director, Marketing. Varun joins ShopClues from PayU India where he was a core team member and the Head of Marketing. In his new role, he will work directly with Nitin Agarwal, AVP Marketing at ShopClues. In his new role, he will oversee marketing strategy across channels covering online, offline, mobile and strategic alliance partnerships.

     

    Speaking on his appointment, Varun said, “I am super excited to be a part of India’s largest managed marketplace – ShopClues. In a short span of time, ShopClues has established itself as a dominant player in the e-commerce sector through rapid growth in both merchant and consumer base. What excites me more is the fact that it operates at an immense scale and this will open up a new set of challenging opportunities for me. As a new-age marketer, I will be looking at further scaling the business through innovative marketing solutions and aligning marketing channels with the path of profitability.”

     

    Radhika Aggarwal, Co-founder and Chief Business Officer said, “Varun has 8 years of solid experience through which he has demonstrated his expertise in result and profit-oriented marketing activities. He is extremely analytics-oriented and is a great communicator, all prerequisites of a great marketing professional. His agility and acumen is precisely what ShopClues needs at this strategic point in its growth curve.”

     

    Varun has also worked with multinational organisations like Cummins Inc (Fortune 500) and Micro-Star International Co-op in various marketing roles. He has diverse industry experience from spheres like consumer electronics, IT and E-commerce and has expertise in digital strategy, performance marketing and online payments.  He has a management degree from IIT Bombay and a B.E. in Electronics and Telecommunications from Mumbai University.

     

  • The agency won the account following a multi-agency pitch that went on for around three months

    PayUMoney appoints Leo Burnett as creative agency; Mindshare to handle media duties

    By A Correspondent

     

    Online payment solutions company PayUMoney is set to launch its first multi-media advertising campaign to raise awareness about its consumer offering. This will be a nationwide campaign that will run across months and target online buyers. PayUMoney has appointed Leo Burnett to handle its creative duties. The agency will be looking at the whole creative process and will be the agency on record for the Gurgaon-based company.

     

    The agency won the account following a multi-agency pitch that went on for around three months. The pitch process also included the evaluation of a few media buying agencies and Mindshare netted the media planning and buying mandate.

     

    Varun Jha, Marketing Director at PayU India said, “Leo Burnett’s thought processes on contemporizing the brand thought, creative connect, out-of-the-box thinking and passion made them an obvious choice.We are confident that the team at Leo Burnett understands the unique nature of PayUMoney’s business model and will be able to execute a communication strategy that will enable us to grow in the exciting segment of online payments. We are excited to share our passion with Leo Burnett team to take PayUMoney to the next level.”

     

    Samir Gangahar, Executive Director, Leo Burnett commented, “PayUMoney is transforming the way Indians make online payments. We are happy to associate with them at such an early stage in their journey and help them in making PayUMoney synonymous with a simple payment solution for every need.”

     

    Ravi Rao, Leader South Asia at Mindshare said “Online Payment is on the cusp of a major revolution and we are proud & excited to partner with PayuMoney, the leader in this space. We see great opportunity to engage with this evolving consumer and bring about behavioral change.”

     

    PayUMoney is accepted as a payment option on more than 62,000 websites. It offers unique prepositions like buyer protection and reward points to users who pay through PayUMoney.