In its centennial year, Grey Group has joined forces with UNICEF to improve the lives of children around the world.
Speaking about this initiative, Arun Raman – National Planning Director, Grey Group India: “The power to shape the future of the world rests in the hands of the future citizens of our world. We believe, that society will not change unless parents, communities and society feel pride in the achievements of the girl child.â€
GREY India has launched an activation idea called ‘India ka Scoreboard’. Inspired by the game of cricket, this idea has been conceived as a showcase of achievements by the girls of India that makes her parents, her neighborhood, her society and her nation truly proud. Because, when one is proud of something we protect it even more.
Added Varun Goswami, Executive Creative Director at Grey: “India Ka Scoreboard has the potential to become the first, second and third umpire to girls performing across the country. Highlighting their achievements and success rates, applauding their stance in any situation and cheering their drive and perseverance.”
On the occasion of the Indian Air Force’s 84th anniversary, GREY group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force.
The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.
“Shot across the country, over a gruelling two month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,†said Varun Goswami, Executive Creative Director GREY group India.
The mammoth communication exercise that kicked off with television commercials, also comprises of 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media.
A Naval Fleet Review is a long-standing tradition followed by navies all over the world. It is a grand occasion when every operational ship is spruced up and proudly displayed as a colossal spectacle of naval might. Normally called ‘International Fleet Review’ (IFR), allows each nation an occasion to display its maritime capabilities and to build bridges of friendship and trust with other maritime nations.
This year, the International Fleet review, hosted by Indian Navy, Government of India is scheduled to take place in Visakhapatnam in February (04-08) 2016 where Indian Navy shall conduct naval exercises with other friendly countries designed to increase naval interoperability and also to strengthen cooperative security relationship. Many ships of friendly Navies from different countries are expected to participate in this naval celebration, to demonstrate the bond of camaraderie and solidarity, thereby uniting seafarers of the world.
In order to highlight the importance of Indian Navy on this day, GREY group India has conceptualised a multi-platform campaign that consists of four television commercials, eight radio spots and multiple print ads (in various vernaculars and outdoors scouring media all across the country). The campaign aims at assuring the country of the Indian Navy’s preparedness, high morale and discipline; by featuring them as the ‘Silent yet Strong’ Force who solidly performs their actions in the silent sores of seas and oceans, far away from the land to safeguard the maritime interests of the nation.
“We are proud to be associated with this prestigious event. With this campaign, it has been our endeavour to showcase aspects of the Indian Navy that are rarely seen by masses at large,†said Samir Datar, Vice President & Office Head, GREY group India, Delhi.
Varun Goswami, Executive Creative Director, GREY group India, Delhi said,†Most of us know the Navy as just that silent force that keeps our maritime borders secure. In hosting an event of this stature, there’s an opportunity to showcase the might and prowess of the Indian Navy. It gave us a chance to lift the veil of ambiguity and reveal the strength behind the perceived silence. The campaign, shot over a grueling ten-day schedule, aims to highlight the many facets of the Indian Navy that make it an indomitable force; and therefore an apt host for the International Fleet Review 2016.â€
The campaign is also supported by digital banners, branding at airports and inflight magazines for a sneak peek into the grand event.
GREY group’s BATEY has launched a new campaign for the growing global smartphone brand ‘vivo’. The vivo smartphones are designed excellent in appearance, extreme video display, and importantly, professional acoustic fidelity. Hi-Fi or High Fidelity music is the unique technology in vivo smartphones to allow its customers to enjoy high quality and high fidelity tunes in their phones.
As pioneers of Hi-Fi music smartphones, ‘vivo’ is all set to redefine Indian music with its latest campaign, #NotSoFilmy, being executed by GREY group’s Batey.
As the tagline #NotSoFilmy rightly gives an impression about creating a non-filmy stuff, and for ‘vivo’ it is about composing an independent non-filmy music for the brand. The campaign by GREY group was initiated with an unbranded video that showed up on multiple locations online, followed by an announcement that introduced #notsofilmy and its broad intent.
Two days after the video surfaced online, three famous Indie musicians were offered a challenge on social media, by vivo, to walk the talk. Independent of each other, Uday Benegal, Monica Dogra and Prateek Kuhad accepted vivo’s challenge to compose a not-so-filmy song for Diwali. Over the next 24 hours, conversations around this unique challenge peaked, as each of these artists began engaging with their fans on twitter. Asking for suggestions on what this song should be.
Alex Feng
Explaining the concept behind the #NotSoFilmy campaign, Alex Feng, CEO –vivo Moblile India Pvt Ltd said “Vivo is a pioneer of Hi-Fi music smartphones. We are striving to make a difference in the industry by offering distinctive user experience to our customers. In India, we found that music is increasingly associated with and defined by Bollywood. Young enthusiasts go through a lot of struggle to gain recognition but end up being the voice behind Bollywood heroes and heroines. Therefore, we want, through #NotSoFilmy, to inspire original Indian music. We expect that this campaign may influence our young, energetic TG with high aspirational values.â€
Varun Goswami, Executive Creative Director, GREY group Delhi said, “At a time when phones are being sold on screens, speeds, and selfies, high fidelity audio as a proposition makes for an interesting brief. The rising popularity on Independent music, evident from the exponential increase in music festivals across the country, gave us an interesting in. Via one of the most relevant conversations in pop culture. The eminence of not-so-filmy music in India.â€
The campaign is presently in its final leg, and is set to end with the release of the final track, accompanied by a music video, featuring all three artists. Needless to say, GREY group will utilize every experience of working on this campaign, as well as the promotion of the song to drive vivo’s unique positioning ‘as makers of phones with high fidelity audio’.
Samir Datar
“Most brands usually ride a music property, whether it’s on TV or an on ground event. There are very few which have worked towards building an identity for non-filmy music. #notsofilmy is an endeavor to create a platform for talent across the country to collaborate and co-create music that is unique. With Uday, Monica and Prateek on board to create the Diwali song, this is just a beginning. There is lot more to follow,” said Samir Datar, Vice President & Office Head, GREY group Delhi.
Varun Goswami has joined Grey New Delhi as Executive Creative Director. The news follows the appointment of Sandipan Bhattacharyya’s as Chief Creative Officer, Grey Group India. Goswami’s new role will see him leading the New Delhi creative team and reporting to Bhattarcharyya and Samir Datar, Vice President & Office Head, Grey New Delhi.
Goswami joins Grey New Delhi from Cheil India where he was the Senior Creative Director and responsible for the Samsung account.
With 12 years of experience in communications and advertising, Goswami has worked in several agencies including JWT, Lowe and BBDO India. He has handled a number of blue-chip clients such as PepsiCo, Aviva, Hindustan Times, Honda, Nestle, Micromax, and Samsung. Goswami’s creative work has consistently received recognition across national and international award festivals including Spikes Asia, BAFTA, Abby Awards, Effie, INDY, and has won Delhi’s only Gold at the Mirchi Kaan Awards 2013.
To further strengthen Gosawmi’s creative team, the agency has appointed two new Senior Creative Directors, Gautam Bhasin and Piyush Jain. Both bring a wealth of talent and experience with them. Bhasin moves from Lowe and has worked on brands such as Policybazaar, Dabur, 7Up, HP, Maaza and Thums Up, while Jain has made a big impact on a variety of accounts including Sprite, Vodafone, Kamasutra, Honda, GSK, Delhi Daredevils and Samsung. They will both report to Goswami.
In its centennial year, Grey Group has joined forces with UNICEF to improve the lives of children around the world.
