John Jacobs, the eyewear brand by Lenskart, has unveiled a new campaign film to bring back Gentlemen’s Edit 2.0, featuring the journeys of actor Arjun Mathur and entrepreneur Varun Duggirala.
Commenting on the campaign’s launch, Apeksha Gupta, CEO of John Jacobs said: “Gentlemen’s Edit 2.0 isn’t just about eyewear; it’s a tale of success intertwined with the essence of a true gentleman. Joined by Arjun Mathur and Varun Duggirala, we redefine modern elegance, weaving enduring values—integrity, kindness, and authenticity–into our narrative.”
Glitch has announced the launch of Flux@The Glitch, a specialised content division. Saransh Agarwal has been elevated to lead content strategy and business for Flux and will report to Varun Duggirala, Content Chief @The Glitch.
Speaking on the launch, Varun Duggirala, Content chief @The Glitch said:
“Over the last eight-plus years, we have always relied on a core brand insight driven strategy to build brands across platforms and consumers. It is this very thought process that has helped us create effective branded content as a core part of a brand’s value chain, and we have used that learning to come up with an effective yet fluid system that works for brands, for consumers, for creators and for platforms. The beauty of a fluid model is that it will always be in Flux because the world of content changes every day.â€
Added Tushar Vyas, Chief Strategy Officer, GroupM: “Flux will be empowering brands by providing powerful meeting point between the consumer and the brand across diverse touchpoints- this brings in a unique layer augmenting GroupM’s capability in consumer insight, planning and activation. Flux will work closely with GroupM Agencies to deliver effective and engaging content solution for our clients across GroupM in India and beyond.â€
The Glitch has announced the elevation of Pooja Jauhari to the post of Chief Executive Officer with immediate effect. In this new role, Pooja will be taking charge of all the agency business nationally and will help carry the company vision forward as they expand into newer markets both locally and internationally. Pooja was leading the Strategy & Business function prior to this in her role as Vice-President, Client Strategy at Glitch. She comes with a vast array of experience of over 12 years in companies like Unilever, JWT, Contract Advertising and World Wide Media.
Speaking more about the new appointment, Rohit Raj, Co-Founder & Right Brain at The Glitch said, “Pooja has been a key part of our evolution & growth as an agency and has been taking decisions and moving the company forward the way we would have and sometimes better than we would have. We feel very fortunate to have someone as talented as her to run the company and this frees up time for us as founders to concentrate more on our core areas of expertise and help scale the company further.â€
Varun Duggirala, Co-Founder & Left Brain at The Glitch further added “At its core Glitch has always stood for disruption in the advertising landscape and as we expand further the need is to have someone at the helm of affairs who unleashes this disruption with a strong strategic and business focus. So it was a no brainer to have Pooja take over this role to lead the charge for Glitch as our CEO.â€
Adding more about her role, Pooja Jauhari, CEO at The Glitch said, “We are in the business of impact driven advertising, we help clients sell their products and not just talk about them. The fact that today I get to grow, evolve with and lead the most diverse set of creative and strategic talent helps make this stint exciting and challenging. I look forward to continue working with the founders and taking forward our collective vision.â€
With offices in Mumbai, Delhi and Bangalore, The Glitch manages close to 50 accounts across industries including brands like Lakme, Whisper, Kurkure, Lifebuoy, Lay’s, Pears, Cornetto, Set Wet amongst manyothers.
With digital media evolving every day and newer platforms coming into the limelight, it has become important to craft content specifically for these platforms keeping their formats and user behaviour in mind. Content Engine is an initiative by Glitch to create micro-content specific to the platform it lives on basis of user behaviour and usage nuances. With a Snapchat supporting Vertical video, Facebook has allowed gifs to come in and Instagram with its 15 sec canvas, thereby changing the way users consume content across these platforms.
Explaining more about the initiative, Varun Duggirala, Co-Founder of the Glitch, says, “It’s a combination of a team of experts in the field of video, design and platform strategy who understand the eco- system and the user behaviour of each of the platforms and develop content specific to them to deliver high organic engagement.â€
Currently Content engine is open to all brands across platforms and delivers content across mediums including animated gifs, short videos, cinemagraphs as well as designed product shoots for images.
