MxMIndia

Tag: Varun Alagh

  • The FMCG startup chose Gurugram-based Korra after a competitive pitch process

    Korra wins creative mandate for Mamaearth

    By A Correspondent

     

    Korra, the digital content and media agency in India, has been appointed as creative and content partner by personal care brand Mamaearth. Korra won the mandate in a multi-agency pitch competing against well-known global network agencies.

     

    Said Varun Alagh, Co-Founder & CEO, Mamaearth: “Korra demonstrated innovative thinking and a deep understanding of our brand philosophy. Being a digital-first brand for millennials, we were looking for a bright, young and talented set of individuals who reflect our philosophy. We are excited about our partnership with Korra and look forward to building the brand with them through meaningful and insightful communication”.

     

    Added Gaurav Nabh, Founder & CEO- Korra India: “It’s not every day that you find partners that share the same core philosophies. We are excited to partner with Mamaearth– one of the fastest-growing D2C personal care brands in India. With the challenger DNA fueling both brands, we look forward to delivering more path-breaking work in the times to come. We are working towards further strengthening the brand’s foothold in this hyperactive category through an innovative approach aimed at creative storytelling and targeted, digital-first campaigns that raise aspiration for the brand.”

     

     

  • As Mamaearth’s integrated media agency, Essence will help the startup scale its business with a data and analytics-driven approach

    Mamaearth mandates Essence for integrated media

    By A Correspondent

     

    Essence, a global data and measurement-driven media agency that is part of GroupM, has announced that it has been selected as the integrated media agency for personal care brand Mamaearth in India. Managed out of Essence’s Delhi office, the agency will be responsible for media planning and activation for Mamaearth’s brand building and awareness campaigns.

     

    Said Varun Alagh, Co-Founder and CEO, Mamaearth: “As a digital-first brand, we are constantly connecting with millennials on a product and brand philosophy level. With ever-evolving consumers and the way they consume content, it is important to be present across new age media platforms to be able to speak to them. Our partnership with Essence will help us achieve this goal by identifying the right media mix and expedite the next phase of our growth journey,”

     

    Added Yoginder Jain, Vice President, Client Services, India, Essence: “In a market where there is increasing consumer consciousness towards personal health, the environment and cleaner living, brands with the right purpose are set to win. Mamaearth has created a distinct space for itself and is perfectly placed to ride this growing opportunity. Our team at Essence is delighted to help scale Mamaearth’s business with our pioneering approach to data and analytics. We strive to make brands valuable to the world and are looking forward to delivering this for Mamaearth.”