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Tag: Vanita Keswani

  • Madison Media Sigma will handle the entire media mandate

    Madison assigned creative and media mandate of ePayLater

    By Our Staff

     

    Fintech startup ePayLater has assigned its creative and media duties to Madison. Madison BMB will handle the creative assignment and Madison Media Sigma will handle the entire media mandate including TV, Print, Radio, OOH, Digital and Cinema.

     

    Said Akshat Saxena, Cofounder ePayLater: “We are happy to have Madison as a holistic agency on board as our creative and media partner. It’s an exciting phase of growth for ePayLater and with Madison as our partner, we are confident about effectively reaching out to millions of retailers in the country who stand to benefit from this solution.”

     

    Added Vanita Keswani, CEO, Madison Media Sigma: “We are truly excited to be partnering with ePayLater, expand its reach and strengthen it as a game changer Fintech brand, in today’s fast paced digitized environment.”

     

    Said Raj Nair, CEO & Chief Creative Officer, Madison BMB: “The fintech space in India is constantly innovating and developing and launching new products in the category. While there are many players, the leadership team at ePayLater are very upbeat about their prospects by virtue of what they bring to the table to smaller retailers and helping them spread their wings and fueling their growth story. Their partnerships with B2B majors like Metro Cash & Carry, Walmart, BigBasket and large FMCG brands help hugely towards this end. We are looking forward to help ePayLater succeed across the country.”

     

  • The account will be handled by Madison Media Sigma in Mumbai

    Indira IVF ropes in Madison Media as its Media AOR

    By A Correspondent

     

    Madison Media has announced that bagging of the Media AOR account of Indira IVF. This comes close on the heels of Madison Media winning the digital account for the company. Apart from digital duties, the agency will now handle traditional media planning, buying and strategy. The account will be handled by Madison Media Sigma in Mumbai.

     

    Nitiz Murdia
    Vikram Sakhuja

    Said Nitiz Murdia, Director-Indira IVF: “Indira IVF is on a positive growth trajectory and our mission is to increase our geographical visibility & footprint so that every Indian couple’s dream of parenthood can be realized. We are excited to partner with Madison Media on our journey to make Indira IVF the foremost organization in the country”.

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “A few days ago, we won the digital mandate for Indira IVF and now, Madison has been trusted with media duties. We look forward to this association with India IVF.”

     

    Vanita Keswani

    Says Vanita Keswani, CEO, Madison Media Sigma, “Another great win in a short duration. We’re thrilled that Indira IVF has trusted us as their agency of record for Media.”

     

     

  • The agency will now handle traditional and digital media planning, buying and strategy including offline media and digital OTT

    McDonald’s adds digital to Madison Media mandate

    By A Correspondent

     

    Madison Media has announced that McDonald’s has once again entrusted the agency to handle its digital responsibilities. While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another three years adding digital to Madison’s kitty, notesa communique. The agency will now handle traditional and digital media planning, buying and strategy including offline media and digital OTT.

     

    Said Arvind R P, Director-Marketing & Communications, Hardcastle Restaurants: “The Madison team has added immense value to our brand over the last many years. We are at an important juncture in our brand journey with digital being a strategic pillar of marketing and growth for us. Through this partnership, we hope to create new benchmarks and take the brand to new heights.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “McDonald’s remains one of the most advanced marketers and we are thrilled to be awarded the consolidated account covering the entire Marketing Funnel.”

     

    Said Vanita Keswani, CEO, Madison Media Sigma: “We are really excited to take the partnership to newer heights since Digital has been added to our kitty after a long span of 16 years of handling mass media.”

     

     

  • The account was won in a multi-agency pitch

    Welspun mandates Madison Media Sigma

    By A Correspondent

     

    Madison Media has been appointed as the Media AOR for home textile solutions provider, Welspun. The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation. The account was won in a multi-agency pitch and will be handled by Madison Media Sigma in Mumbai.

     

    Speaking about the partnership with Madison Media, Nemisha Ghia, CEO, Welspun Retail Business said: “Welspun is very aggressive in its expansion plans in domestic business and we aim to be the market leader in branded home linen market in a short span of time. To take this journey forward, we have selected Madison Media as our media partner. Madison is one of the oldest and respected names in Media business in India and we are confident that this partnership will really help our brands in their accelerated growth path.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “The Home has become an even more important place in today’s new normal. And Welspun has been adding inspiration to Bedrooms and Bathrooms all these years. We are excited about partnering Welspun to create even more magic inside Consumers’ homes.”

     

    Said Vanita Keswani, CEO, Madison Media Sigma: “We’re excited to be a part of Welspun’s journey, providing home textile solutions in India and across the globe. Looking forward to strengthening this partnership for years to come.”

     

     

  • The account was won in a multi-agency pitch

    Madison wins Cipla Health mandate

    By A Correspondent

     

    Madison Media has been appointed as Media AoR for Cipla Health, one of the leading consumer healthcare companies. The account was won in a multi-agency pitch. The agency will handle the entire media mandate including print, television, radio, cinema, outdoor, digital and social media.

     

    Remarking on the collaboration, Shivam Puri, CEO, Cipla Health said: “Cipla Health started with a vision to become the most preferred consumer healthcare company in India. We believe Madison Media’s strategic and integrated solutions will help us grow our brands. We look forward to a great association and long partnership with Madison Media.”

     

    Commenting on the new partnership, Vikram Sakhuja, Group CEO, Madison Media & OOH added: “Cipla Health has been in market with successful products such as Nicotex which helps reduce smoking and Cofsils Cough Drops that provide quick relief from sore throat and cough. We are confident that with our experience and expertise, we can substantially grow CHL’s OTC business manifold. Madison Media has had a great start to 2020 and we’re thrilled to have them on board and can’t wait to lend our prowess to their Brands.”

     

    Said Vanita Keswani, CEO, Madison Media: “It’s a lovely start to 2020 and winning the account of Cipla Health tops the list! The company is fast becoming a household name for most healthcare needs across age groups. We hope to create path-breaking campaigns for them.”

     

     

  • Conceptualized and executed Fevicol Slime on Nickelodeon & Voot

    Madison Media makes summers fun and engaging for kids

    By A Correspondent

     

    Madison Media conceptualised and executed an engaging activity for kids this summer for its client, Pidilite by popularising the ‘Slime’ in India. Slime is a popular phenomenon and a worldwide fad amongst kids and teenagers making use of adhesive. The agency conceptualised and executed an integrated marketing approach in collaboration with the leading kids channel Nickelodeon and video-on-demand platform Voot Kids.

     

    Speaking about the brand solution, Rahul Sinha, President, Pidilite Industries Ltd (ASF Division) said:“We see Slime as a perfect mix of creativity and expression by children – our core Target Audience. It allows a child to express his creativity in a manner that is fun for him. Fevicol MR is happy to be a part of this joy of creation.”

     

    Talking about the engagement, Vanita Keswani, CEO, Madison Media Sigma added: “It was a delight to work on this activation and it is heartening to note that it has been featuring among the top 20 shows on Voot in the last few weeks and is No 2 in terms of retention or repeat viewing among kids versus other IPs”.

     

  • The account will be handled by the agency's Mumbai office and the estimated size of the account is Rs 50 crore

    Dixcy returns to Madison Media Sigma

    By A Correspondent

     

    Madison Media Sigma, a part of Madison Media Group, has bagged the account of innerwear brand Dixcy. The account will be handled by the agency’s Mumbai office and the estimated size of the account is Rs 50 crore.

     

    Says Raghul Sikka, Director, Dixcy on selecting Madison Media, “We wanted a holistic approach towards our media planning & implementation. The skill and  experience Madison’s team has in this field is quite exceptional. They have built so many brands and we look forward to being one of them”.

     

    Added Vanita Keswani, CEO, Madison Media Sigma: “I am delighted to have Dixcy back as a Madison client and we are looking forward to partnering them in their journey.”

     

  • These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things

    Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity

    By A Correspondent

     

    Madison Media has announced that Vanita Keswani, currently COO of Madison Media Sigma, has been promoted to CEO, Madison Media Sigma and Shekhar Bannerjee, current Senior VP Pinnacle has been promoted to COO, Madison Media Infinity.

     

    Keswani has about 24 years of experience, and has been with Madison Media for the last 18 years. She heads a large portfolio of clients including Raymond, Piramal, McDonald’s, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar and many others.

     

    Bannerjee joined Madison Media as a Management Trainee in 2004 and has risen to the top over the last 11 years. He will be responsible for Godrej, Asian Paints and Marico business of the Bombay office.

     

    Vikram Sakhuja

    Sayid Vikram Sakhuja, Group CEO, Madison Media & OOH on the elevations: “This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent Client value. Shekhar in his most recent avatar had driven Mondelez to a World Class Account. Both these promotions are truly deserving and I wish them the best in their new challenges.”

     

    These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.

     

  • Dewan Housing Finance Corporation Limited is India's second largest housing finance company in the private sector

    DHFL tasks Madison Media to handle media mandate

    By A Correspondent

     

    Madison Media Sigma, a part of Madison Media Group has won the media mandate of Dewan Housing Finance Corporation Limited (DHFL). The account was won in a multi-agency pitch that saw participation from Maxus, Lodestar and Zenith Optimedia. The account size is estimated to be Rs 50 crores and the account will be handled out of the agency’s Mumbai office.

     

    Dewan Housing Finance Corporation Limited is India’s second largest housing finance company in the private sector offering a vast array of Home Loan products, including Home Loans, Plot Loans, Construction Loans, Loans against Property, Mortgage Loans and Project Loans. The Company also offers a range of Fixed Deposit products that ensure high yield, safety and liquidity. Further, DHFL offers customized insurance solutions that are designed in association with leading insurance providers.

     

    DHFL has recently signed up Shah Rukh Khan as its Brand Ambassador and has launched an integrated marketing campaign ‘Ghar Jaisa Loan’ featuring Shah Rukh Khan. This is DHFL’s largest ad campaign, since inception in 1984, and is aimed to reinforce the Founder’s Vision of the Company of enabling every Indian to own a home of his own.

     

    The ‘Ghar Jaisa Loan’ campaign centers around how DHFL has been encouraging the lower and middle income segment in India to dream of owning a home. It further describes how the company has been helping customers realise their dream of home ownership through product innovation and deferential service.

     

    Vanita Keswani

    Commenting on the campaign, Vijay Sinha, President Housing Finance, DHFL said, “We, at DHFL, have remained committed to our founders vision of “A home for every Indian”. Our mission of enabling this noble vision is truly reflected in our new ad campaign ‘Ghar Jaisa Loan’ in association with Mr. Shah Rukh Khan. The campaign will provide further impetus to our cherished mission of reaching out to a wider audience and support their dreams of having a home of their own, specially amongst the low & middle income segment across the country.” Vanita Keswani, COO, Madison Media Sigma said, “We are delighted with this new win and are confident that we can add strategic value in making the DHFL brand a household name across the country.”

     

    Madison Media Group has been on an account winning spree, having won a host of new businesses in 2014 including Lafarge Cement, EPIC channel, Nirav Modi, Senco Gold, Total Environment, Wockhardt Hospitals, Zivame, Cordlife,Lenskart and the mother of all media accounts of 2014, the media mandate for BJP for the national elections and for Maharashtra, Haryana, Jammu & Kashmir and the current Delhi election.