MxMIndia

Tag: Vanesa Care

  • Introduces a brand-new line of French fragrances to the Indian market

    Envy appoints Akshay Kumar as its brand ambassador

    By A Correspondent

     

    Envy has roped in in-the-news actor Akshay Kumar as brand ambassador for its deodorants and perfumes.

     

    Speaking on the appointment, Saurabh Gupta, Director (Marketing & Sales) – Envy – Vanesa Care, said: “We were looking for someone who resonates with the youth of today to represent the brand Envy. And we couldn’t have found anyone better than Akshay who is indisputably a youth icon of India. The message he delivers through his body of work always speaks directly to the masses. Hence, he perfectly captures the brand’s ethos. Furthermore, his sense of style, aura, and the connection he shares with the millennial generation is something which will surely help us to enhance the brand recall value amongst our target audience.”

     

     

  • The association taps into the shared values of style, beauty, and confidence to drive brand salience on a pan-India level

    Vanesa ropes in Kareena as brand ambassador

    By A Correspondent

     

    Vanesa Body Deodorants has signed actor Kareena Kapoor Khan as its brand ambassador. The brand will also launch a TVC featuring the actor to underline the resonance between its premium range of fragrances and the Bollywood superstar.

     

    Said Saurabh Gupta, Director, Sales and Marketing – Vanesa Care: “Kareena is one of the biggest movie stars and youth icons in India, and exudes an aura of grace, style, and refinement that enraptures her fans. She is the perfect choice to represent Vanesa, our range of premium fragrances for new-age Indian women, as its brand ambassador. We are confident that this resonance between brand Vanesa and Kareena will also ring true with our target audiences across the country, and will give a big boost to our brand salience within the Indian market.”