By Our Staff
Havas Group recently concluded the second edition of its flagship internship programme, Havas Spark, and launched the intern-led Havas Spark 2.0 Gen Z Report 2022.

Said Vandana Tilwani, CHRO, Havas Group India: “The programme is meticulously designed so that the newcomers are actively involved in the day-to-day operations of their respective disciplines as well as challenged to go the extra mile by engaging with clients via live projects. This experience not only gives the interns a taste of how the industry operates but is also a conscious effort on the part of Havas Group India to pump fresh voices and perspectives back into the industry. The experience of working on the Gen Z 2022 Report has been a key element in the overall learning journey of the SPARKs. Our effort is to provide as much real experience as possible in these 6 months which is why the whole programme has been designed to ensure that the transition into a full-time role is seamless and natural.”

Commenting on the findings of the Gen Z 2022 Report, Sanchita Roy, Head – Strategy, Havas Media Group India, added: “Gen Z is perhaps one of most misunderstood generations of our times and probably the most enigmatic at the same time. In keeping with our philosophy of finding meaningfulness in everything we do; we launched the second edition of our Gen Z study with the Havas SPARK interns this year. The study, divided in two parts, not only explores Gen Z’s relationship with brands and media but also busts some of the myths surrounding them. The report will help brands not only make a meaningful difference but also plan more effectively, as they try to forge stronger and better connections with this digitally native audience with a natural penchant for quick changes.”
Havas Group India has kickstarted ‘Women who Inspire’, an initiative to foster gender diversity and women leadership. A core group has been formed which consists of members in senior roles, across the six Havas agencies. This core team will meet every alternate month to discuss key issues, opportunities, and changes relevant for the group as a whole and works towards recognising and celebrating the great work that women leaders do across the group.