MxMIndia

Tag: Vandana Ramkrishna

  • In collaboration with Professional Management Group and Madison Media Ace

    PKL appoints Dhani as Strategic Timeout Partner

    By Our Staff

     

    On the eve of the launch of its 8th season, Vivo PKL has roped in Dhani App as its Strategic Timeout Partner in collaboration with Professional Management Group (PMG) and Madison Media Ace.

     

    Said Ankit Banga, CMO, Dhani: “Getting to be a part of a homegrown sport that brings the entire country together is truly exciting for us at Dhani. Since, a majority of our customers also stem from the heartland and other smaller pockets of India, we believe it is a great FIT for us. Also, it resonates fantastically with our product proposition of giving our customers a timeout from making full payments by splitting their transaction into 3 interest-free parts.”

     

    Added Vandana Ramkrishna, COO, Madison Media Ace: “Dhani – OneFreedom Card is a first kind of a product and needed a unique way to drive benefits of the product beyond standard Inventory buys. We leveraged PMG’s expertise to get the STO created for the first time ever on Kabaddi for Dhani to help bring out the brand benefits seamlessly. Kabaddi as a sport, has significant unique viewers and driving visibility through both on-air and on-ground will not only help Dhani garner incremental audiences, but would also driver significant business results.”

     

  • Will handle ATL responsibilities for the brand

    Madison Media appointed by MP Birla Cement

    By Our Staff

     

    Madison Media has been appointed by Birla Corporation Limited as its media AOR for MP Birla Cement. The agency will handle ATL responsibilities for the brand. The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

     

    On the partnership with Madison Media, Suvadip Ghosh Mazumdar, Vice President, Marketing of MP Birla Cement said: “We have travelled a distance in the last few years with launching and establishing brand MP Birla Cement. However this is a continuous process with a new set of challenges every year. We welcome Madison to partner us in our next leg of growth.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “We’re proud to be associated with one of the country’s largest cement manufacturer for their media requirements. We look forward to a great partnership.”

     

    Said Vandana Ramkrishna, Vice President, Madison Media Ace & Platinum: “Our integrated media strategy encompassing a rationalized mix of TV/Print/Activation/OOH that is needed to elevate the heritage brand was well-received by all at M.P. Birla Cement. We are extremely excited and proud to welcome M.P. Birla Cement into Madison World and look forward to cementing a perfect partnership with them in the years to come.”