By A Correspondent
Building on the brand’s mission of offering fresh meats and seafood, e-tailer Licious has launching its new brand campaign, #NoFreeKaMaal.
Commenting on the thought behind the campaign, Vanda Ferrao, Head-Marketing, Licious, said: “If you have ever made a trip to an Indian meat and fish market, you would be familiar with the squalor and chaos that is has to offer. Whats interesting to note is that the customer takes back a bit of that squalor with him along with his purchase, sometimes unknowingly! Along with the meat or fish, the butcher/fisherman also packs a few freebies- a bit of stench and buzzing flies that often has the stray dog at the market following you all the way home! Getting your hands on some good quality meat should not be this difficult. Our #NoFreeKaMaal campaign is a quirky take on this everyday issue. The underlined message upholds the brands core functional benefit, which is our offering of an unmatched range of meat and meat products, delivered at your doorstep sans all the free ka maal!”