In her expanded role, Pillai will work closely with CEO and MD Aditya Kanthy and HR head Rita Verma on initiatives to grow a diverse and inclusive workplace, including talent acquisition, retention, training and outreach to talent in underrepresented communities.
Said Kanthy: “If we don’t change, we’re done. To compete in our times, we need to take a critical view of every aspect of our business. Our approach to talent and culture included. There is much to do in this area, and Vanaja is just the right person to lead us to success. Besides being a stellar leader, having run operating roles in the agency business with flair and distinction, Vanaja has over the last two years built one of the industry’s best run diversity programs – the Phyllis India Project. This work with the Group’s effort as a global network to bring in diverse voices to help shape workplace culture and brand communication of the future.”
On the appointment Nikki Lamba, Chief Diversity, Equity and Inclusion Officer, DDB Worldwide said: “Vanaja’s work on the Phyllis India program has been applauded across DDB’s borders and is a brilliant example of senior leadership driving actionable change in advancing DEI within the DDB family. We are excited about her taking on this larger mandate and bringing DEI to the heart of our business, people and product strategies in India. There is a lot of good work happening already in parts of the DDB network that India will surely build off and gain from.”
Speaking on her deeper role, Pillai added: “It has been an exhilarating journey, from the intent of creating an India chapter for the Phyllis Project, to having the first batch graduate last week. The bar has been set high for every challenge we pick up from hereon. Over the next year we will focus on a select set of DEI goals and approach them with the same rigour and passion that made the Phyllis India Project what it is today. From an overall talent perspective, the pandemic made us even more aware of the need for constantly focusing on people and their growth. We hope to make some of our talent programs world-class this year.”