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Tag: Van Heusen

  • A musical extravaganza called "Van Heusen Metaplay"

    Van Heusen teams up with Paytm for PartyNite Metaverse

    By Our Staff

     

    Van Heusen, power dressing brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has teamed up with PartyNite Metaverse to create a virtual performance space for the musical extravaganza called “Van Heusen Metaplay”.

     

    When Chai Met Toast, Indian Pop band will be performing at their first ever music concert in the Metaverse. Fans and Viewers can RSVP for the event on Paytm Insider, style their avatars with the latest collections and ensembles from Van Heusen and experience the infectious and melodies energy of the virtual concert.

     

    Speaking about this unique event, Abhay Bahugune, Chief Operating Officer-Van Heusen, Aditya Birla Fashion & Retail Ltd. said: “As an ever-evolving fashion brand that has always been anchored in innovation, we have not only entered this virtual space of Metaverse, but have also started creating next-gen retail experiences, with an aim of tapping into newer and more dynamic forms of engagement with our consumers. Fashion in the metaverse is poised to emulate what we already see in day-to-day life; it’s engaging to dress-up avatars and use fashion as a form of self-expression and personal status. This musical concert is just the perfect amalgamation of Fashion, Music and cutting-edge technology that we would like to share with our discerning consumers. We are also the first ever fashion brand to enter the Metaverse in India with such an immersive experience.”

     

    Rajat Ojha, CEO, Partynite Metaverse added: “This is a truly unique event where entertainment and fashion are coming together for the first time on Metaverse. We worked on very interesting landscapes to mount the concert, it had to be swanky and NextGen to match up with the essence of the band and at the same time we had to integrate the brand experience seamlessly, in a fun way. The virtual concert along with shopping will make for wholesome entertainment for the audiences. The audience is not just going to enjoy the concert, they’ll be completely part of it. The focus on the audience is like never before and that’ll set the stage for PartyNite in 2023”.

     

    Varun Khare, Business Head, Paytm Insider said, “Whether it’s a live event or digital event, offering unique experiences for the audience is massively important and has been our core. This time too, we have left no stone unturned in curating this extraordinary event that bridges the gap between the physical and digital space to deliver a truly shared experience like no other. We are happy to partner with Van Heusen and PartyNite for this one of a kind music and fashion event.”

     

  • The campaign has been launched across TV, Print and Digital for 60 days

    Van Heusen releases a 60-city media campaign ‘Carry Your World’

    By A Correspondent

     

    Van Heusen has launched a comprehensive `Carry your World’ campaign featuring Bollywood star Jacqueline Fernandez across 60 cities for two months.

     

    Speaking on the campaign Abhay Bahugune, COO, Van Heusen said: “The newest ‘Carry Your World’ campaign celebrates the effortless style that resonates the independent and empowered woman of today. The premise of the campaign seeks to explore the brand’s identity through language and emotion, to shine a spotlight on our newest handbag collection where fashion and functionality meet mobility in every piece. We are proud to associate with Jacqueline Fernandez as she personifies with the brand personality.”

     

    Commenting on the video launch Raj Kamble, Founder & CCO, Famous Innovations added: “A power figure, a fashion icon and a go-getter, Jacqueline Fernandez perfectly embodies the ethos of Van Heusen Woman. Our brief was to bring alive the functionality of Van Heusen’s hero bag, which is designed keeping in mind the modern woman’s lifestyle. We started with the insight that the ambitious woman of today is always on the go and the long, dynamic days mean that she needs to be prepared for anything. Therefore, she carries her world with her. We’ve portrayed the same in the film in a visually interesting manner.”

     

     

  • Actor Sumeet Vyas plays the lead role depicting ‘expectations vs reality’ for a common man

    Van Heusen Innerwear launches its ‘Summer #Skinwear’ campaign

    By A Correspondent

     

    Van Heusen Innerwear and Athleisure has launched its ‘Summer #Skinwear’ campaign that highlights the new innerwear collection and depicts smart interplay between expectations and reality.

     

    Said Puneet Kumar Malik, COO, Innerwear business, Aditya Birla Fashion and Retail: “As a business, Innovation is at the core of our strategy, and with the power of digital storytelling and contextual targeting, we have built connect with the intended consumer group at the right time. We wanted to ensure the product attributes stand out and show the customer how we address their everyday pain points.”

     

    The digital ad film was conceptualised and executed by Happy McGarry bowen. Said Added Naren Kaushik, Creative Director, Happy McGarry Bowen: “Summers stand for cold drinks, vacations, beaches and holidays. Summers also stand for heat, humidity, sweat, odour and discomfort. This dichotomy of summer is the genesis of the digital film ‘Expectation vs Reality’. He journeys through his day bearing the brunt of the heat when ideally; he would like to have it differently. The message we wanted to send home was that the summer we want and the one we get are quite different. At least, when it comes to men’s innerwear, Van Heusen now has it sorted with its Anti-Bacterial #Skinwear.”

     

     

  • Leading brands like Samsung, Peter England, Woodland register a 30 percent jump in festive season sales

    Slowdown? Top brands report 30% jump in festive sales

    By Writankar Mukherjee & Sagar Malviya

     

    The festive season sales have started off well in most of the country with marketers reporting up to 30% jump in year-on-year sales as consumers swarmed malls and markets in the first weekend after the Shraadh fortnight.

     

    Top retailers and brands such as Samsung, Peter England, Woodland, Van Heusen, Indigo Nation, Biba and Scullers attributed the positive start to festive sales to pent-up demand, 10% hike in dearness allowance for more than 80 lakh central government employees and pensioners, and the payout of festival bonus. “The festive season has started off in good spirit,” Harkirat Singh, managing director at shoes and apparel retailer Woodland, said. “There has been a modest 30% jump in sales, with consumers buying for themselves and gifting,” he said.

     

    Consumer electronics and durable-makers like Samsung and LG said that while sales in the east has picked up in the weekend before Durga Puja, in places such as Delhi and Mumbai, consumer enquiries, sales bookings and purchases of large-screen televisions and large home appliances such as side-by-side refrigerators and fully automatic washing machines have increased. Atul Jain, senior vice-president for consumer electronics at Samsung India, said the demand increased by up to 30% last weekend over the previous four days. “This gives us huge confidence as we enter the festival season,” he said. Samsung is targeting a 50% jump in sales in east and 40% rise in national festive sales to around Rs 3,500 crore.

     

    The festive spirit was most palpable in Kolkata where malls were choc-a-bloc this weekend and there were long queues in front of popular stores such as Sreeleathers and Baazar Kolkata on Sunday evening.

     

    Some like Sreeleathers kept their store open from 6 am till 10 pm. SB Dey, partner at the leather products retailer, said that despite extending operational hours, huge rush created long queues outside all his stores. At Great Eastern, the largest durable retailer in the east, sales started picking up from the last week despite heavy rains, its director Pulkit Baid said, adding that sales are up 15-20% over last year. The pick-up in consumer demand has come as a relief for retailers after lukewarm sales during Onam, Kerala’s biggest festival, last month.

     

    Future Group-owned apparel maker Indus League, which owns and sells brands like Indigo Nation, Scullers and Jealous Jeans, said it had to rush in fresh stocks to several outlets across several cities including New Delhi and Mumbai.

     

    “We did not anticipate such a huge demand since Onam sales were comparatively dull this year,” Indus League CEO Rachna Aggarwal said.

     

    Women’s ethnic fashion brand Biba said its sales have grown 35-40% so far this season, almost double the pace of its expectation. “During this season, we usually see a lot of traction in heavy clothing sets which cost around Rs 8,000. But this year, consumers are not shying away from buying garments priced up to Rs 20,000,” Siddharth Bindra, managing director at Biba, said.

     

    Men’s apparel brands Van Heusen and Peter England said their sales are growing 40% and up to 25%, respectively, in the east. “However, sales growth is yet to touch what it was in 2011,” Kedar Apshankar, chief operating officer at Peter England, said.

     

    Source:The Economic Times

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