MxMIndia

Tag: Valvoline

  • To introduce Champ 4T fuel efficient engine oil

    Valvoline launches its new TVC campaign

    By Our Staff

     

    Valvoline Cummins, engine oil maker and lubricant manufacturer, launches its new TVC campaign to introduce Champ 4T fuel efficient engine oil.

     

    Commenting on the launch of the campaign, Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins India JV, said: “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years. The inspiration for this campaign has come from the most common question that a person asks with regards to mileage ‘Kitna Deti Hai’ and how we at Valvoline are constantly innovating to bring solutions like Champ 4T fuel efficient. India is moving forward, and we are determined to provide optimum solutions to fuel the ambitions of our bikers to help them with better mileage at an affordable price.”

     

    On the curation of the film Shiveshwar Raj Singh, National Creative Head, Innocean Worldwide India added: “The brief was to build a strong narrative around the Valvoline Champ 4T fuel efficiency innovation, a key benefit for cost-conscious customers who want to maximize mileage. It’s a slice of life ad where two strangers from similar background get talking. Here, two sales professionals get talking about their bikes and mileage. A typical setup which results in a quick banter which allows us to naturally segue into the product. The advantage of 8% extra mileage which Valvoline delivers is built into their conversation in a way that will surprise everybody. A relatable piece that will surely grab the target audience.”

     

  • The campaign conceptualised and developed by Leo Burnett will be launched in the form of a TVC and on digital media

    Valvoline gets Virat Kohli to endorse his love for engines

    By A Correspondent

     

    Valvoline has launched its latest ad campaign that stars Virat Kohli who is the brand ambassador of Valvoline.

     

    The campaign conceptualised and developed by Leo Burnett will be launched in the form of a TVC and on digital media with a message of ‘Engine Ke Deewane’. Said Sandeep Kalia, Chief Executive Officer of Valvoline Cummins Private Limited: “Through this campaign, we want to establish strong communication with the progressive, responsible and technologically aware automotive enthusiasts. Our campaign focuses on enlightening the consumers on how significant are lubricants for maintaining the performance quotient of an engine. We have tried to communicate the features of our product in the language of our audience. Virat Kohli turned out to be the perfect fit. His image as an automotive enthusiast helped us drive the campaign message of trusting Valvoline further– the brand preferred by those who want the best for their engine.”

     

    Commenting on the new TVC, Arjuna Gaur, Creative Director, Leo Burnett said: “We were surprised to discover that a lot of people are unaware of the engine oil brand being poured into their vehicles. They usually go by what their mechanics recommend. ‘Engine Ke Deewane’ aims at creating more involvement in this category. The TVC is conceptualized in the format showcasing how people who are obsessed with engines, whether a mechanic or a car enthusiast, prefer Valvoline and in turn influence the consumer to trust the brand. It was a mind-boggling experience to work with a brand like Valvoline that celebrates such a strong legacy in the lubricants sector. It takes a lot of courage for a brand to address the message with a dash of humor. ”