MxMIndia

Tag: Vallabh Yeolekar

  • To raise sensitivity to gender-related issues

    Be the ‘Voice of Change’, says IAA

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) is driving a campaign aimed at the marcom industry, urging it to be more aware and sensitive to gender related issues in all its communication.

     

    Said IAA President Megha Tata: “The unique survey we helped UNICEF and the Geena Davis Foundation conduct on the portrayal of women in Indian advertising threw up several interesting findings. We felt that a creative campaign that highlighted these findings could help our content creators focus on such points in a very positive way and collectively become what we call the Voice of Change.”

     

    Added Raj Nair, CEO and Chief Creative Officer Madison BMB, whose team comprising Rohan Joseph and Vallabh Yeolekar created the campaign: “It’s amazing that even in the 21st century, we continue to address bias related to gender, skin tone, male dominated settings when we are simultaneously discovering space tourism, breakthroughs in cancer cures and the like. Just goes to show that even in our seemingly more aware world of communication, these cliched tropes are very much in play.

     

    A study of gender representations in ads in India threw up some startling facts. An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality. This campaign puts forward some uncomfortable truths and aims to be an eye-opener for the Indian advertising and media industry to be more aware and sensitive in their thought process. We leaped at the opportunity to hold a mirror to ourselves. And to help IAA continue to be the Voice Of Change.”

     

  • Calls for best practice considerations in dealing with one another

    IAA appeals to the industry for Covid sensitivity

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) is appealing to all segments of the industry to take a deep breath in this hour of crisis. The campaign was created by the Madison BMB team of Rohan Joseph CD Copy, Vallabh Yeolekar CD Art, Raj Nair, CEO and CCO.

     

    Megha Tata
    Megha Tata

    Said Megha Tata, President IAA India and Managing Director – South Asia Discovery Communications India: “Yes, we are passing through an unprecedented crisis. There is pain and grief all around us. But as they say, extraordinary times need extraordinary responses. Corporates have responded with alacrity and fortitude to the call of the nation. Money and material is being raised to help those in need. Communication is being used, and will be used, to strike a chord of positivity. And this time around, as a responsible industry Association with a unique mix of members including leaders from the world of marketing advertising and the media, we are appealing to all stakeholders in our industry to deal with one another with a degree of sensitivity, understanding, empathy and kindness. It’s as simple as that. And as important. I thank Raj Nair and his team at Madison BMB for immediately responding to our appeal to prepare a communication campaign that will convey this message to our community.

     

    Nandini Dias

    Added Nandini Dias, Chairperson IAA Leadership Awards Committee and CEO Lodestar UM, India:  “For three years now IAA through a well-managed campaign has been urging industry leaders to save lives by adopting flexi-timings. It evoked a very positive response. This time the challenges are different. We need to rebuild lives and livelihoods irrespective of where you work from or whether you belong to a local or global organization. Our industry members at every level of the corporate ladder are facing unique challenges. And we believe this is the time to introspect, look within, and dip into the reserves of goodness that exist in all of us and create strong foundations for long term renewal.”

     

  • Campaign to be launched at IAA World Congress

    Rohan and Vallabh of Madison BMB win IAA contest

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter announced the winners for its campaign in to build awareness of Diabetic Retinopathy in India.

     

    The winning team is Rohan Joseph (Creative Director- Copy) and Vallabh Yeolekar (Creative Director-Art) at Madison BMB. Coming in second place was Neelam Lakhani (Creative Director- Copy) and Dhananjay Khotpal (Creative Director- Art).

     

    This campaign, being planned along with the All India Opthalmology Association (AIOS) will be launched at the IAA World Congress in Kochi.

     

    Said IAA (India Chapter) President Punit Goenka: “I am glad the elite jury consisting of Bobby Pawar, Raj Nair and Carlton D’Silva reached a consensus on the winning entry. We will now help produce it, fly the winning team to Kochi for the IAA World Congress and launch it there”.

     

    Added Dr S Natarajan – President, AIOS:, “I am very happy that the communications industry is working to build awareness of how a simple test for diabetes can help prevent Diabetic Retinopathy and even possible blindness.”