MxMIndia

Tag: Vaishali Sharma

  • The campaign also features a video that challenges deep rooted gender stereotypes with a message 'Khol Dimaag Ka Shutter'

    Sony Sab to challenge gender stereotypes

    By A Correspondent

     

    Sony Sab has unveiled a new campaign around the thought, ‘Sapno Ka Koi Gender Nahi Hota’ for its upcoming show Kaatelal & Sons. The campaign also features a video that challenges deep rooted gender stereotypes with a message ‘Khol Dimaag Ka Shutter’.

     

    Said Vaishali Sharma, Head – Marketing & Communications, Sony Sab: “Kaatelal & Sons is a beautiful and true testament of Sony Sab’s forward-looking approach where we continue to offer shows that have hope and meaning. With Sapno Ka Koi Gender Nahi Hota campaign, we aim at challenging the deep-rooted stereotypes of gender roles in our society. We want to embody this promise not only through our on-air content but also through our marketing campaign that can be entertaining while raising some meaningful questions that can spearhead a change in people’s lives. Khol Dimaag Ka Shutter is a fun musical take on the concept of Kaatelal & Sons with a thought-provoking message. We are encouraging everyone to #ungender their dreams.”

     

     

  • The programme to reach out to more than 1 lakh students across 250 schools from four cities

    Sony Sab’s ‘Baalveer’ rolls out school outreach programme

    By A Correspondent

     

    Sony Sab’s ‘Baalveer Returns’ is reaching out to the Gen Z of India to come forward and join Baalveer in his endeavour to protect the planet. With ‘Baalveer Ke Prithvi Rakshak’, it attempts to reach out to over 250 schools across four cities – Mumbai, New Delhi, Ahmedabad and Vadodara.

     

    Said Vaishali Sharma, Head, Marketing and Communications, Sony Sab: “We are extremely happy to see this activity taking shape. This initiative is in line with our philosophy of spreading ‘Khushiyon Wali Feeling’ something that is consistently reflected through our programming as well. We have always believed that Baalveer is not just a show – it is a legend. As happiness enablers, we intend to take this fan favorite character even closer to the fans and instill the spirit of Baalveer within all the youth of the country in a fun way.”

     

     

  • Alia becomes first Indian television character to have her own TikTok account

    Sab partners with TikTok for ‘Tera Kya Hoga Alia’

    By A Correspondent

     

    Sony Sab has partnered with TikTok for a product placement for its upcoming show ‘Tera Kya Hoga Alia’. This initiative will see the channel creatively integrating TikTok into the story to produce content that is relatable to the masses.

     

    Said Vaishali Sharma, Head, Marketing and Communications, Sony Sab, Pal and Sony Max Movie Cluster said: “This show, Tera Kya Hoga Alia, is built on a very interesting concept that everyone can relate to. We are happy to announce our association with TikTok for this show as it is one of the most popular short-video platforms in the country today. This unique integration will allow us to bring in that personal connect for our viewers as we want them to feel like a part of the content that we produce. Thus, this integration not only has been beautifully weaved into the story but will increase engagement with viewers as well. Alia as a character has the relatability which would resonate with the audiences.”

     

    Added Sachin Sharma, Director-Sales and Partnerships, TikTok India: “We are thrilled to announce our collaboration with Sony Sab for their new show, “Tera Kya Hoga Alia”. This partnership is chartering into unexplored territories on Indian Television which will also help us showcase the passion shared by millions of TikTok users in India. We look forward to seeing the character, Alia, resonating with the audience and be part of something iconic in the making.”

     

     

  • Marks the milestone with a new brand campaign ‘Yeh Hai Desh Ki Deewangi’

    Sony Max celebrates 20 years with a new communication message

    By A Correspondent

     

    To kickstart celebrations of completing 20 years of entertaining movie lovers in India, Sony Max has rolled out its latest TV campaign highlighting its brand essence ‘Deewana Bana De’.  The campaign celebrates the spirit of millions of cinema fans whose passion and enthusiasm for movies make them special and larger than life.

     

    The TVCs are conceptualised by DDB Mudra and shot by Footloose Films. To promote the campaign, the channel is engaging in a massive television plan across news, kids and regional channels for three weeks. The marketing plan also consists of a huge digital leg.

     

    Said Neeraj Vyas, Business Head, Sony SAB, PAL and Sony Max Movie Cluster: “I am thrilled that Sony Max which has been the undisputed leader, week on week for nearly three years, setting unparalleled standards in the industry, is celebrating its 20th anniversary this year. For two decades, our robust library of films, path-breaking concepts, trend-setting programming have made the channel a strong favorite. We take pride in our deep audience insights and our ability to keep abreast of the dynamic and evolving movie viewing patterns that have helped us stay ahead of the curve. On this truly momentous occasion, we reiterate our commitment to offering only best-in-class entertainment.”

     

    Added Vaishali Sharma, Head, Marketing & Communications, Sony Sab, Pal and Sony Max movie cluster added: “As Sony Max completes 20 years, we are extremely excited to present our viewers with the brand-new campaign that bring together our two memorable decades in ‘Yeh Hai Desh Ki Deewangi.’ Like Gullu Gulati, each one of us have grown up with the passion and madness for movies. He represents the heart of every Indian. With this milestone, we only promise to get better and bigger from here on while entertaining our audiences to their heart’s content.”

     

    Said Rahul Mathew, National Creative Director, DDB Mudra Group: “Indians and Hindi cinema are inseparable and when it comes to movies, it’s Sony Max. The clear brief given to us was to conceptualize a campaign for the channel which has been the epitome of Bollywood movies for past 2 decades now. To capture the essence of this stature we had to recreate the ‘Deewangi’ that represents the emotions of the entire nation. Hence, Gullu was born whose ‘Deewangi’ for movies and Sony Max resonates with every movie lover in India.”

     

     

  • The pitch will be handled out of the agency’s Mumbai office

    Contract bags Sony Sab’s creative mandate

    By A Correspondent

     

    Contract Advertising has bagged the creative mandate for Sony Sab and will be handling all its creative duties, which include brand and show-related communications. The business that came after a multi-agency pitch will be handled out of the agency’s Mumbai office.

     

    Talking about the new association, Neeraj Vyas, Business Head, Sony Sab said: “We welcome Contract Mumbai as our creative partner for Sony Sab. We are currently at an exciting juncture of expanding our content portfolio and taking the channel towards growth. It is therefore the right time to bring in a fresh perspective and Contract seemed like the most fitting team to collaborate with in this endeavour. We look forward to infusion of fresh and creative thinking and eventually taking the business to the next level with this partnership.”

     

    Added Vaishali Sharma, Head – Marketing & PR, Sony Sab: “After an extensive pitch process that involved key creative agencies, we are happy to have Contract Mumbai on-board as our creative partner for Sony Sab. We look forward to positioning the exciting new content line-up in the most refreshed way to take the brand ahead. With great creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for Sony Sab.

     

    Commenting on the win, Raji Ramaswamy, CEO, Contract Advertising said: “We are delighted to have the opportunity to partner with Sony SAB in their ambition to further growth across geographies. Sony SAB is a great brand to build and we are very excited to work on it.We look forward to creating memorable work across media to build a larger audience base for the channel.”

     

     

  • The channel adds impetus to its existing brand ethos 'Kuch filmo ka jadu kabhi kam nahi hota' by giving it an emotional touch

    Sony Max2 unveils latest campaign cherishing human relationships

    By A Correspondent

     

    Sony MAX2, the second Hindi movie channel from Sony Pictures Networks India (SPN), rolled out its new TV campaign highlighting its brand creddo, ‘Kuch filmon ka jadu kabhi kam nahi hota’. It is conceptualised by DDB Mudra.

     

    Said Vaishali Sharma, Senior VP Marketing and Communications, Sony Max and Max2:“Max2 as a brand has always celebrated human emotions and relationships. In the over- cluttered Hindi movie genre, we want to continue to differentiate our brand positioning – ‘Kuch filmo ka jadu kabhi kam nahi hota’- through our TVC.  A few films have had an impact on us and still continue to touch our lives in more ways than one Sony Max2’s rich heritage inspires the beautiful equation shared by the father and son in the TVC. Cherishing human relationships, the TVC conveys the message that the memories of some movies run parallel to human emotions.”

     

    Added Rahul Mathew, National Creative Director – DDB Mudra added: “There’s something about a good story. It stays with you and becomes a big part of your memory. Quite like the films of yesteryears. And with the ‘YaadRahega’ campaign weÂ’ve always tried to tell stories that stay with you.”

     

     

  • The marketing plan also consists of a digital leg

    Sony Max unveils new brand message – ‘Naaz Hai Humein Apni Deewangi Pe’

    By A Correspondent

     

    Sony Max, the Hindi movie channel from the Sony Pictures Network has rolled out a new campaign recently. The campaign is based on the thought ‘Naaz Hai Humein Apni Deewangi Pe’ which encapsulates the country’s obsession with Hindi Cinema and its influence on the everyday moments of life. The channel will be unveiling multiple short films showcasing how fans inspired by movies have imbibed the deewanapan.

     

    The three 45-seconder TVCs string together people from different walks of life and depicts how extremely passionate movie buffs look at every situation from a 70mm lens. The campaign also attempts to capture the rich pallet of emotions behind various facets of Hindi cinema. The TVCs consist of seven distinct situations including the likes of a young couple eloping with the entire community running behind them and then with a sudden sharp turn they screech and look into the camera and say “Ishq karo toh aise karo ki zamana peeche lag jaye”. Another one is a college graduation ceremony sequence where an Anil Kapoor inspired student dances her way to the stage to receive her degree, leaving the audience and the professors spellbound – “Entry maro toh aise ki sab dekhte reh jaye”. A rickshaw driver inspired by Hindi movies pulls his collar wide when two pretty looking girls arrive for a ride. With a lot of cheek, he turns them down and says “Aur thukrao toh aise thukrao ki choor-choor ho jaye”. One more situation on friendship sees a young man taking a beating for his friend by some goons much larger than him. As he takes one to the chin he says, “Dosti nibhao toh aisi ki misaal bann jaye.” All TVCs end with a voiceover in the end “Deewana banate aaye hai, banate rahenge”.

     

    Said Vaishali Sharma, Senior VP – Marketing, Sony Max movie cluster:

    “The strategic reason to have a fresh campaign is to celebrate the uninterrupted leadership and success of the Sony MAX channel over the last 26 weeks. The campaign is a reflection of the influence and impact that Sony MAX has had on people’s lives with its movie offerings. The core thought ‘Naaz hai humein apni Deewangi pe’ not only showcases the madness that movies instills in every Indian but also takes the deewanapan a notch higher”. The TVCs are conceptualised by DDB Mudra and shot by Tubelight Films.

     

  • The two short TVCs highlight the magic of these unforgettable movies and the impact that these films have on people’s lives even today

    Sony MAX2 unveils latest brand film with an emotional spin

    By A Correspondent

     

    Sony MAX2 from Sony Pictures Networks India (SPN) unveiled its latest campaign to refresh the channel’s brand ethos ‘Kuch Filmo Ka Jadu Kabhi Kam Nahi Hota’ with its new tagline ‘Yaad Rahega’. This campaign is a rejuvenation of the brand’s promise of enriching the lives of today’s viewers with the inspiring values and refreshing pure content of iconic films.

     

    The two short TVCs highlight the magic of these unforgettable movies and the impact that these films have on people’s lives even today. It showcases how people savor ageless cinema by celebrating simple yet beautiful moments in their life. The first TVC shows a family get-together where a young couple celebrates their marriage anniversary and the speech-impaired wife beautifully enacts the all-time romantic number,’Pehla Nasha’ for her anxious husband and surprises him. The second TVC celebrates the strength of a long-enduring relationship, wherein an old couple shares a light moment with their grandchildren when they are asked about their love affair in their younger days. These TVCs engrave MAX2’s refreshed positioning in the minds of its viewers and help the audience develop an instant connect.

     

    The channel has also strengthened its content library with classic ground-breaking movies like Julie, Ek Duje Ke Liye, Khatta Meetha, Gharonda, Kasme Vaade, Aap Ki Kasam and many more such to live up to its promise of enriching the lives of today’s viewers.

     

    Vaishali Sharma, Senior VP Marketing and Communications, Sony MAX and MAX2 said: “Being the leader in its space, MAX2 as a brand has grown and built a strong viewership base for itself. With the new campaign tagline, ‘Yaad Rahega’ we aim at strengthening our brand promise by appreciating the magic of iconic cinema. The two TVCs indisputably bring forth the nostalgia of good timeless movies and how they still have the power to impact our present life.  With a more robust library in place, it’s a perfect time for us to refresh our brand imagery.”

     

    Conceptualized by DDB Mudra the campaign launched on 10th August. The channel is engaging in a massive television plan across all genres for over four weeks. The marketing plan also includes print and a digital campaign spread over the next one month.

     

  • 'Pro Wrestling League' (PWL) is a partnership between the Wrestling Federation of India (WFI) and Pro Sportify Private Limited (PPL)

    MSM rolls out campaign for Pro Wrestling League

    By A Correspondent

     

    Multi-Screen Media (MSM) which has bagged the broadcast rights of the ‘Pro Wrestling League’ for the next five years,  is all set to roll out its marketing campaign ‘Khel Fauladi’ for the inaugural edition of the Indian wrestling tournament across its three channels – Sony MAX, SIX and PAL. Touted as the first home grown league in the realm of wrestling in India, ‘Pro Wrestling League’ (PWL) is a partnership between the Wrestling Federation of India (WFI) and Pro Sportify Private Limited (PPL). The league will air on the above specified channels of the MSM network from December 10th to December 27th.

     

    Sony MAX’s PWL campaign builds the league as the one true, tough sport that has fascinated audiences for years on-ground and now will be see on television featuring the best wrestlers not only from the Indian soil but from across the world. The campaign comprises of two 15 seconder and two 40 seconder TVCs featuring both male and female wrestlers and taps into the insight that male audiences are fascinated and drawn to true strength, toughness and endurance. The multi-media campaign comprising of television, print, radio and outdoor promotions will be taken across all Hindi speaking markets and will have key players such as Sushil Kumar, Yogeshwar Dutt, Babita Kumari, Geeta Phogat, Vinesh Phogat, Amit Dahiya, Narsingh Yadav, Bajrang Punia, Mausam Khatri and Rahul Aware amongst others fronting the campaign.

     

    Neeraj Vyas

    Neeraj Vyas, Senior EVP, Sony MAX & Sony MAX2 said: “This is the first time a league like this has been organized to promote one of the oldest sport rooted in the ethos of Indian culture and a sport that has helped India bag the gold, silver and bronze medals at the Olympics. By gaining the broadcast rights to ‘Pro Wrestling League, we consider it an honor to help popularize this sport and in turn give its due recognition and glory.”

     

    Vaishali Sharma

    Vaishali Sharma, Senior VP, Marketing & Communications, Sony MAX & MAX2 added: “With the campaign Khel Fauladi, our intent is to laud the toughness and endurance that the sport of wrestling demands of its players. The campaign positions wrestling as the most brutal strength of mind and body and promises a never before viewing experience.  Wrestling as a sport has its roots well set in India and with this league; there is an opportunity to make it aspirational and larger than life”.

     

    PWL will see six teams fight it out to win the champion’s title. Witnessing a total of 18 ties including 2 semi-finals and the grand finale based on best-of-nine bouts, the tournament which will be contested in accordance with Olympic wrestling rules will travel to six venues, namely, Bengaluru, New Delhi, Mumbai, Uttar Pradesh, Punjab and Haryana.  Each team will comprise of nine wrestlers – five men and four women – with a maximum cap of four foreign wrestlers on the team roster.