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Tag: Vaishali Banerjee

  • Skoda, Idea, Platinum Guild, Max Retail, Wrangler, Nike were a few clients supported this initiative

    Kinetic takes an initiative towards Sustainable environment

    By A Correspondent

     

    Earth’s Day is celebrated worldwide on 22nd of April to demonstrate support for environmental protection, where in; numerous events, seminars, initiatives are organized all over the globe. In order to contribute towards same Kinetic India has joined hands with their clients and media partners to take small initiative in this direction. On the day, Kinetic switched off the billboard lights and neons from 7pm – 8pm in eight metros on which their client campaigns are live contributing to saving around 22.70 Lac watt of electricity in an hour. Skoda, Idea, Platinum Guild, Max Retail, Wrangler, Nike were a few clients supported this initiative.

     

    On this occasion, Suresh Balakrishna, CEO – South Asia and Middle East commented, “Kinetic Worldwide is a corporate that is very aware of its social responsibility. Earth Day is just one such step in doing our bit for the environment and helping conserve it. We got a lot of support from our clients like Skoda, etc who have also contributed to the cause. You will see many such initiatives from Kinetic as the year rolls out.”

     

    Adding to above, Vaishali Banerjee – Managing Director, Platinum Guild India stated, ‘The Earth Hour, is an effective way to spread awareness on environmental issues. Over the past few years it has become important because this gives a chance for millions of people to take a stand and actually make a difference. We have joined hands with our partners Kinetic to show our support for this cause. Through this we are ensuring that we do our bit, in reducing carbon emission and save energy. We feel this will go a long way towards making this a better planet for our future generation to come”.

     

    Commenting on this initiative Skoda India Brand said, “A small step towards a big cause of creating a more sustainable environment for a better future”.

     

    Kinetic Future further pledges to take up yearly initiative of beautifying the space at Kolkata – Taratala Flyover in association with Hiland Greens and AMM. Delhi – Vodafone Belvedere Park Metro Station which will be enhanced with Green Initiative project by planting nursery and trees.

     

  • Once a user logins to the website and signs in via Facebook or email, all the images of the person and their partner are collated together to create a video montage

    Maxus unveils unique campaign for Platinum Guild India

    By A Correspondent

     

    Global communications consultancy firm Maxus in collaboration with Platinum Guild India has created an exclusive microsite – www.oureverlastinglove.in wherein couples can create a personalized video of the special moments of togetherness that make their journey extraordinary.

     

    Couples around the world like to share manifestations of their journey together on various social media platforms. On the basis of this understanding and building on this innate desire, Maxus presents couples with a platform where they can curate their most rejoiced memories and bring to life their special moments.

     

    “Our social timelines have become a destination that stores a lot of our memories. We found an innovative way of allowing people to use the content on their timeline to express their feelings to their partner and loved ones. Our Everlasting Love, is a way for everyone to look back on their special memories and celebrate their Platinum Day of Love, through a heartfelt visual representation of their unique love story,” said Vishal Jacob, National Director – Digital, Maxus India.

     

    Speaking about the initiative Vaishali Banerjee, Managing Director, Platinum Guild India said, “Today Platinum is an expression of love, intimacy and commitment between young couples.  Platinum Day of Love is about discovering true love and celebrating it with precious platinum. Building on the back of this campaign we wanted to give young couples the opportunity to celebrate not just their Platinum Day of Love but their entire journey of togetherness through a video. We feel social media is a perfect platform to interact with couples and their friends and encourage them to share their stories of everlasting love”.

     

    Once a user logins to the website and signs in via Facebook or email, all the images of the person and their partner are collated together to create a video montage. A feature to upload additional images is also available. Each of these videos can be shared on Facebook and Twitter and can be viewed by their friends and loved ones.