By A Correspondent
IDFC First Bank has announced the signing of actor Amitabh Bachchan as its first ever brand ambassador. Bachchan’s personality resonates IDFC FIRST’s brand persona and values pillars, that of sincerity, humility and contemporariness, notes a communique.
Said V Vaidyanathan, MD & CEO, IDFC First Bank: “It gives me immense pleasure to welcome the superstar of the millennium, Mr. Amitabh Bachchan, as our brand ambassador. The charisma of Mr. Bachchan has captivated people of all ages across countries. I am most amazed by his humility despite his extraordinary successes. All of us at IDFC FIRST Bank are delighted about this association with the true legend of our times.”