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Tag: V Sunil

  • As reported earlier, V Sunil and Mohit Jayal have moved out of W+K to start an independent venture, Partirck Cahill will head India ops as MD

    V ‘Make in India’ Sunil exits Wieden+Kennedy, launches start-up outside advtg

    By Pritha Dasgupta

     

    V Sunil

    The creator of the Make in India and IndiGo airline ad campaigns, V Sunil, has quit Wieden+Kennedy Delhi, where he was executive creative director. He is launching his own venture outside advertising and marketing.

     

    Mohit Jayal, director at Wieden+Kennedy, Delhi, has also quit the agency to join Sunil as his partner in the new venture. Patrick Cahill has relocated from W+K New York as managing director of India operations.

     

    “My idea about advertising is not about the song and dance and I believe it is an industry for young people,” said Sunil, who has spent more than 25 years in the business. He launched his own agency A in 2004, after working with Ogilvy & Mather and McCann Erickson, and merged it with W+K in 2007 when he brought the international agency to India. “I think we have done what we could in advertising and now I have lost interest,” said Sunil, who had a profit-sharing arrangement with W+K. But he will continue to work with the government’s Department of Industrial Policy & Promotion (DIPP) as a consultant to handle the Make in India campaign. On the other hand, W+K has been struggling to find Sunil’s replacement and has now stationed Cahill in India. He has worked with international agencies like BMF, Arnold Worldwide and Holden Special Vehicles, and has nearly 15 years of experience in advertising and marketing.

     

    “We interviewed several people but none of them worked out as we needed certain kind of people with certain kind of sensibilities to work with W+K. And so finally we had to bring somebody from abroad as this recruitment and replacement process was stalling my future plans,” Sunil said.

     

    While Sunil is completely moving out of advertising and marketing, design work will remain a part of his new venture. “We are doing a project in Jodhpur on urban regeneration and we are rebuilding a 2-kilometre space,” he said without divulging details of his new company. For now, he is busy with the upcoming Make in India week in Mumbai in February.

     

     

     

    Source:The Economic Times

    Copyright © 2016, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The duo are set up a non-advertising initiative

    Sunil and Jayal to partially exit Wieden+Kennedy’s

    By A Correspondent

     

    Advertising agency Wieden+Kennedy’s (W+K) India office is headed for a shake-up as its top two executives, Mohit Dhar Jayal and V Sunil, are set to move on “partially” from the agency to start a new venture of their own. “We will move on only partially and be directors at W+K,” said Jayal, who has been managing director at W+K Delhi.

     

    Jayal and Sunil, currently executive creative director at W+K Delhi, have already started the process of transition to shift focus to their new initiative that “will not be related to advertising and communications”.

     

    Sunil will also become a director with W+K when the new leadership team arrives. The agency is looking to bring in some global talents for leadership roles, which is expected to take place in about a month, Jayal said.

     

    “The new structure will require us to oversee the businesses that we have helped grow and some of the new business too, although we won’t be involved in the day-to-day operations of handling accounts,” Jayal said. “We will be like the old uncles hanging around in the building.”

     

    Some senior industry sources alleged that Jayal and Sunil decided to move on due to growing differences with the agency’s head office in Portland.

     

    Jayal dismissed any such speculation. “For the record there cannot be anyone we respect more than our cousins in Portland. Dan is like a sage and Kennedy a fine man; I would love to be led by him,” he said. “In fact even in our new venture W+K will be partners with us, so our relationship will be like a double-decker thing.”

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish