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Tag: V K Prakash

  • Celebrates the festive spirit of Onam

    Mullen Lintas films campaign for Tata Tea Kanan Devan

    By Our Staff

     

    As part of its Onam campaign, Tata Tea Kanan Devan has launched a new TVC highlighting how Keralites celebrate the festival, despite current limitations.

     

    The film is created by actor-director V K Prakash. The campaign was conceived by Mullen Lintas aimed at further strengthening the brand’s connect with consumers in Kerala.

     

    Talking about the new campaign, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said, “This year, Onam is again taking place amidst the ongoing pandemic. While this brings its own restrictions, this has not diminished the celebratory spirit for the festival in the least. Being an intrinsic part of Kerala households for decades as one of the state’s most loved tea brands, Kanan Devan is thrilled to launch the new TVC showcasing the Onam spirit in these times. This is our effort to celebrate the same spirit that renders Malayalis unique and Kanan Devan, the taste that Kerala loves. The campaign is in line with our goal to deepen the emotional connect the brand has always enjoyed in the state.”

     

  • The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium

    82.5’s campaign for Himalaya Purifying Neem Wash

    By A Correspondent

     

    ‘Pimple-free, healthy skin ka expert’ is the latest campaign for Himalaya Purifying Neem Face Wash conceived by 82.5 Communications, Bengaluru. The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium.

     

    Said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company: “Himalaya has been a pioneer in offering safe, effective and trusted skin care solutions for decades. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that has gained the trust of many consumers to discover ‘pimple-free healthy skin’. In this campaign we have introduced certain visual gestures for healthy skin that every teenager would aspire for.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “When you have a great product and a successful continuing campaign, the pressure on the agency is to live up to them. I think we have succeeded in bringing new relevance to the communication, which will aid young girls in clearing their confusion — and their skin.”

     

    Said Naveen Raman, Senior VP & Branch Head, Bengaluru, 82.5 Communications: “Being the market leader in a category comes with a set of responsibilities. This strategy was thought through, keeping in mind the current scenario and looking at the consumer’s expectation from an anti-pimple face wash. Himalaya Purifying Neem Face Wash has always been the go-to brand for taking care of pimples. The need of the hour was to underline the delivery of ‘Healthy Skin’ with emphasis on the expertise of Himalaya and the science that goes into its products.

     

    Given the lockdown shooting the film was a challenge, which, notes the communique, was effectively executed by V K Prakash from Trends Adfilms.