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Tag: V.I.P Industries

  • The brand has installed an innovative billboard near the airport at Mumbai

    VIP rolls out holiday offer for travellers

    By A Correspondent

     

    VIP Industries has introduced a holiday offer where with a purchase of luggage worth INR 5999 or higher, the brand assures a return journey airline ticket to any destination within India. A billboard was installed near the airport at Mumbai for the purpose.

     

    Commenting on the launch of the new offer, Sudip Ghose, MD, V.I.P Industries said: “We wanted to stimulate the desire to travel in our consumers this season at a time when the sentiments are slightly down due to the economic downturn, hence what better way than offering a free round trip to a destination of their choice. This innovative offer also needs innovative mediums to quickly establish the message and this innovative billboard does just that.”

     

     

  • Innovative offer is valid for 60 days starting 15th January 2019

    Aristocrat offers free bag repair and service at Kumbh Mela

    By A Correspondent

     

    It’s the place to be in for brands wanting to renew their connect with the masses. Aristocrat has announced its association with Kumbh Mela by providing free bag repair and service to the devotees, which will be valid till March 15. The devotees also get a chance to replace their bags with new Aristocrat bags at discounts.

     

    Commenting on the initiative, Sudip Ghose, CEO, V.I.P Industries said: “Kumbh Mela is one of the most iconic sacred pilgrimages in our country. Keeping in mind our constant endeavor to fulfill the common man’s needs, this is a great opportunity for us to serve the devotees. We know that many a times their bags are broken or get damaged, and this initiative represents our humble attempt to serve them. This initiative has been designed keeping in mind the pragmatic needs of every pilgrim, and we feel truly privileged and excited to present this offer at Kumbh Mela.”

     

     

  • The film displays Caprese Girl Alia Bhatt living the dream life with the high-fashion handbags from the Spring Summer 18 collection

    Caprese girl Alia Bhatt launches latest Spring Summer 18 collection

    By A Correspondent

     

    Caprese has launched its Spring Summer 18 collection featuring brand ambassador Alia Bhatt.

     

    Said Sudip Ghose, CEO, V.I.P Industries: “With the new spring summer 18 collection, Caprese aims to become a must-have fashion accessory for all Indian women.” Talking about Bhatt’s association with the brand, he added: “Alia has been associated with the brand for over three years now and is truly the best representation of the young Indian woman who is looking for a brand that resonates with her, making her the perfect Caprese Girl.”

     

     

  • The RJ from each network with maximum likes, comments and social media share across cities will be announced the winner

    VIP Industries rolls out ‘VIP RJ of Radio Station’ contest

    By A Correspondent

     

    VIP Industries announced a multimedia campaign titled ‘VIP RJ of Radio Station’ amongst popular RJs from Mumbai, Delhi, Bengaluru and Kolkata.

     

    RJs from various radio stations like Radio City, Big FM, Fever 104, Radio Nasha, and Radio One will post their selfies with VIP luggage on their social media handles.

     

    Commenting on the contest Sudip Ghose, Senior Vice President – Sales, Marketing and Service, V.I.P Industries said:“Through this radio contest we aim to reach out to a wide audience of listeners across cities and offer them another reason to continue to associate with brand VIP.  We are confident that this one of a kind contest will retain the customers’ attention.”

     

    The RJ from each network with maximum likes, comments and social media share across cities will be announced the winner. The winner RJ will be gratified courtesy VIP bags along with a trophy, and will be adjudged as ‘VIP RJ of the Radio Station’. Also, the winning RJ can select a listener from their list through lucky draw who will be given free VIP bags.

     

     

  • Canvas Project 3.0 isn’t just helping the brand engage with the youth but is also helping Skybags bags create new looks for its products

    Skybags partners with 22feet Tribal to launch ‘Canvas Project 3.0’ contest

    By A Correspondent

     

    In an ongoing engagement with consumers, Skybags is back its flagship contest – ‘Canvas Project 3.0’. This digitally-driven connects with the youth by assimilating their artwork and helping the brand align the young thought process with their product line.

     

    For the third edition of the Canvas Project, Skybags has partnered with 22Feet Tribal Worldwide to grow the brand’s ongoing association with the artistic community in India and resonate with the vibe of their target audience i.e. the youth.

     

    Commenting on the campaign, Sudip Ghose, Vice President, Marketing & Sales, V.I.P Industries, said: “As a young brand we always need a fresh perceptive from the audience. The Canvas project gives an opportunity to people who are creatively inclined, to design their own collection for Skybags. This digital-led campaign helps to connect with the youth, whose perspective compliments the brand’s ideology. The last two seasons of this campaign were well received by the audience and we look forward to an overwhelming participation this season”

     

    As per Parth Mistry, Content Writer, 22feet Tribal Worldwide: “We realised this at the very start – with a brand that moves along with the pulse of the youth, co-creating products was really the most optimum way to go. In its third edition, Skybags Canvas Project almost feels like a tradition now, where artists congregate and create something truly unique every year. We’re delighted and hope to take this project forward for years to come!”

     

  • Shot in two solo parts, one film features Rohit Sharma, where the ace cricketer talks about how his journey to success was not at all easy

    Rohit Sharma & Ashwin endorse brand campaign for Aristocrat

    By A Correspondent

     

    Aristocrat has unveiled its latest campaign featuring recently appointed brand ambassadors Rohit Sharma and R Ashwin. Themed on Aristocrat’s new tag line, ‘Unpack Your Dreams’, the cricketers will be seen in the brand’s philosophy films portraying their stories of hardship and struggle turning their dreams to reality.

     

    Commenting on the outcome of the campaign, Sudip Ghose, Vice President-Sales and Marketing, V.I.P Industries said:  “The philosophy films have compelling stories of two great Indian cricketers who have proved that dreams can be achieved. Through this marketing campaign, we wanted to make the brand more relatable to our target audience who, like these stars, dream of making it big through sheer hard work. The campaign also showcases the new range of stylish, spacious and durable collection of backpacks and strolley bags which is sure to become a huge hit across the country.”The campaign has been rolled out on all social media platforms of Aristocrat.

     

  • Ropes in the leading actor as the Brand Ambassador for their maiden marque VIP

    VIP unveils new campaign featuring Hrithik Roshan

    By A Correspondent

     

    V.I.P Industries has announced the launch of theirmega campaign “When you are very important” for their homegrown brand VIP. The campaign features reigning heartthrob Hrithik Roshan as their brand ambassador illustrating the transformation of India’s pioneering luggage brand, creating a niche positioning for itself.

     

    Leaving no stone unturned the campaign is created by a team of globally acknowledged creative minds such as Thomas Krygier – Director of Oscar winning commercials,Olivier Schneider – Stunt Director for classics like James Bond 24: SPECTRE, Fast & Furious 6 and conceptualised by the team of Whyness Worldwide.

     

    Filmed in Prague, one of the largest citiesin Europe, the campaign showcases the superstar trying to escape a gang of thugs who want to steal a precious jewel which he carries in a VIP strolley.Against a beautiful backdrop depicting the magnificent cultural sights;the scene is shot on the streets where Hrithik is seen fighting the gang. Aesthetically choreographed the fight sequence shows Hrithik using the strolley to defend himself and at the same time demonstrating the durabili ty and toughness of the bag.

     

    Commenting on the new campaign Radhika Piramal, Managing Director, V.I.P Industries says, “VIP is a brand with which we pioneered in the luggage industry. Almost 4 decades old; brand VIP continues to reign as one of the most preferred luggage companions. Through this campaign we offer our consumers another reason to continue to associate with brand VIP, as the campaign tag line says “When you are very important”. We are extremely delighted to associate with Hrithik Roshan; there couldn’t have been anyone else who could match the classic legacy of our brand.”

     

    Detailing the marketing strategy for the brand Sudip Ghose, Vice President-Marketing, V.I.P Industries says, “This campaign is an amalgamation of two very important personalities i.e. VIP and Hrithik Roshan. With “When you are very important” campaign we want to entice the audience with the features of the new collection that Hrithik displays in the commercial. Adopting a different approach; apart from a 45 second television commercial viewers on the digital platform will get to watch a 2.45 minute film which will be exclusive to social media and will go live sometime soon.”

     

    Expressing his thoughts on the campaign Ravi Deshpande, Founder and Chairman, Whyness Worldwide says, “VIP as a brand has a unique charm just like the Brand Ambassador-Hrithik Roshan. Our attempt was to ensure that both the personalities are stitched together displaying the features of the product, thus offering the audience an action packed commercial that we hope stands out from the rest.”

     

  • The campaign has been conceptualised by Law & Kenneth | Saatchi & Saatchi

    Varun Dhawan aims to popularise new collection from Skybags

    By A Correspondent

     

    Skybags has announced the launch of its latest backpack collection and has unveiled a campaign to promote the same. The campaign was unveiled by brand ambassador Varun Dhawan recently.

     

    The campaign, which is conceptualised by Law & Kenneth | Saatchi & Saatchi, the film features Varun Dhawan showcasing the collection. Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, V.I.P Industries says, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.”

     

    Commenting on the campaign, Sudip Ghose, Vice President – Marketing, V.I.P Industries says, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.”

     

    Explaining the rationale behind the campaign, Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi says, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

     

    The campaign will be a 360 degree one programmed for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor. It is also being supported by a new microsite and online contest through several social media platforms.