By Our Staff
V-Guard Industries, the consumer electronics company, has released a digital film for Diwali. The film, conceptualised by Ralph&Das, illustrates how the hearts of the loved ones could be lit up during celebrations.
Commenting on the ad film, Nandagopal Nair, Brand and Communication Head, V-Guard Industries said: “The festival of lights is a time when the family looks forward to coming together, bonding together and revelling in the festivities. This film celebrates the selfless, unconditional love that we have for our near and dear ones.”
Added Anil Ralph Thomas, Chief Creative Officer, Ralph&Das: “If the isolation during the pandemic has reminded us of anything, it is the virtue of affirmation. That it is truly the ones we love and those who love us unselfishly are the ones we need to hold dear and near. This is what this film attempts to showcase”
V-Guard Industries Limited unveiled its new identity and vision for the brand.  Said Mithun Chittilappilly, Managing Director, V-Guard Industries: “They say life begins at 40 and at V-Guard it certainly does. And to live that, we have decided to re-invent ourselves completely. We are not just thinking up the next innovation. We are constantly seeking to understand human life and its relationship with tools and appliances. And then to evolve a seamless experience with thoughtfully engineered products in our quest to enriching consumer lives. We took a conscious call to go beyond not just being a trustworthy, reliable, honest brand but to also evolve into a thoughtful, inspiring and dynamic trendsetter. The new identity reinforces the new age values that we would want to imbibe in our endevour to create thoughtfully smart and technologically intuitive products for our discerning consumersâ€