By A Correspondent
Discovery Kids has announced that it is targeting to expand its reach in the states of Tamil Nadu, Andhra Pradesh and Telangana with the launch of Tamil and Telugu language feeds. The Tamil feed has already been introduced starting March 24 while the Telugu language feed will be launched from April 1.
The launch of these new language feeds will help Discovery Kids in further consolidating its position in thekids genre, notes a communique.The channel has reporting healthy ratings after the launch of ‘BandbudhaurBudbak’last
Announcing the development, Uttam Singh Head – Discovery Kids, Discovery Communications India, said: “The launch of Tamil and Telugu language feeds will provide a huge fillip to our efforts in increasing the reach of Discovery Kids in the strategically important markets. The love and affection that Discovery Kids is getting is truly humbling; we are further intensifying our efforts to reach the top of the kids genre.â€