MxMIndia

Tag: Utopeia Communicationz

  • The month-long campaign will be across print, outdoor and online media

    K Raheja launches campaign for Raheja Visatas across media

    By A Correspondent

     

    Realty major K Raheja Corp has unveiled a major campaign for the last and 11th tower of its gated community Raheja Vistas in Mumbai’s Andheri East. The campaign is targeted largely at, double-income young families with children the age of 5-15 years; essentially employed in senior management seeking an improved lifestyle for their family.

     

    Conceptualised by Utopeia Communicationz, the campaign showcases the camaraderie of the residents at Raheja Vistas and offers buyers their last chance to be a part of the Raheja Vistas community.

     

    Vinod Rohira

    Speaking about the launch of the last tower, Vinod Rohira, Managing Director and CEO of K Raheja Corp, said “We do not build houses, we create destinations people would want to call their homes. With this offering, we fortify our commitment to deliver to our discerning clientele only the finest living experiences.”

     

  • The campaign will focus on the Pune market with compelling executions across print, outdoor, radio and digital

    K Raheja Corp unveils campaign focusing on ++ Living

    By A Correspondent

     

    K Raheja Corp has announced its newest luxury residential offering at Raheja Vista Premiere Pune christened ‘Eternia’. Launching its multi-media campaign pegged on the acronym ++ Living, the month-long campaign which has just launched, will focus on the Pune market with compelling executions across print, outdoor, radio and digital.

     

    The campaign invites customers to an experience of ‘++ Living’ amidst roomy two and three bedroom apartments. These are complimented by the equally vast outdoor spaces that house swimming pools, a yoga deck, a basketball court, skating rink, squash court, tennis courts and more, spread an expanse which equals the size of four football grounds.

     

    The multi-media campaign will also go online with a microsite and a combination of Google display ads and social media.

     

    Speaking about the launch of Eternia, Vinod Rohira, Managing Director and CEO of K Raheja Corp, said “At a time when a home buyer is left to choose between space and convenience, Eternia strikes a perfect balance, offering the best of both. The campaign is pegged on the most fundamental offering of space and luxury – both inside of your house and outside, replete with modern amenities. With this offering, we fortify our commitment to deliver to our discerning clientele only the finest living experiences.”

     

    Conceptualised by Utopeia Communicationz a series of discussions led to the selection of ‘++ Living’ – which implies only the most luxurious living experience across all attributes of the property.

     

    Speaking on the campaign, Sean Colaco, Co-Founder and Creative Head of  Utopeia Communicationz, said “While the proposition for Eternia is clearly focussed on the physical manifestation of space in both the homes and the surrounding property, the true dimension of space is in how it allows the customer to live his life: which is, with  abundance. This dimension of living the ++ Life is captured to dramatic effect in the creatives, reinforcing the belief that size truly does matter. ”

     

    The property is situated in Pune’s progressive NIBM neighbourhood, with easy access to the city centre, airport, railway station, few of the best hospitals and schools. Possession will begin from March 2017.

     

  • Multimedia campaign across print, radio and online media

    Space makes all the diff for K Raheja Corp’s brand campaign

    By A Correspondent

     

    Leading real estate developers K Raheja Corp has launched a marketing campaign pegged on ‘space’. The campaign communication reads ‘Space makes all the difference’. Developed for Raheja Vistas Premiere – Pune, the campaign will roll out in the Pune market in phases across the mediums of print, radio and digital. The print ads juxtapose cramped lettering with well laid out text to elucidate the need for, and value of- space.

     

    Conceptualised by creative agency Utopeia Communicationz, the campaign aims to drive home the invaluable message that ‘Space is the ultimate luxury’: 20 acres of space for spacious floor plans; grand parking spaces; a 7-acre greenland with best in class amenities; space that allows one to enjoy the luxury of privacy; peacefully enjoy festivals and special occasions; space in a gated, serene community.

     

    Vinod Rohira

    Speaking about the campaign, Vinod Rohira of K Raheja Corp said: “In a time where space is a luxury, the availability of liberal amounts of it is definitely a huge advantage, and we have focussed on this single feature to showcase the merits of Raheja Vistas Premiere. Timed for the festive season, with a carefully selected media mix across print, radio and digital we look forward to this campaign successfully meeting our business objectives.”

     

    Commented Sean Colaco, Creative Head & Director, Utopeia Communicationz: “Allowing us an opportunity to creatively focus on and leverage the many benefits of space, from privacy to extensive amenities. In the crowded cities we live in, the offering of space resonates well with the audience.”