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Tag: UTI Mutual Fund

  • Celebrates a mother’s advice for retail investors

    Hotstuff Media films for UTI Mutual Fund

    By Our Staff

     

    The investor education platform of UTI Mutual Fund (UTIMF) ‘Swatantra’ brand has recently rolled out a film that is aimed at the individual retail investor. Developed by Hotstuff, the film pays tribute to small pieces of advice, instilled by Mothers in their children which help them become better investors.UTI Mutual Fund is all set to amplify it across all its social media assets and also on its investor education platform.

     

    Said Arun Fernandes, CEO, Hotstuff Media Group: “We have always believed that women and especially mothers make great investment mentors. It’s time we acknowledge their true potential of being excellent financial planners as well.” Through the scenes, the film brings back the memories that show a bond between a mother and her child, through daily activities – right from waking up to her encouraging him to take those first steps in life. Efficiently connecting these habits with the basic principles of investment – Start Early, Stay Focused, Being an Informed Investor and to Remain Invested – the film shows how unknowingly we become responsible and eventually invest our hard-earned money responsibly.”

     

  • The creative thought behind the advertisement was to showcase a "Slice of Life" moment

    UTI Mutual Fund unveils new brand and corporate campaign

    By A Correspondent

     

    UTI Mutual Fund has launched a new brand and corporate campaign with the brand proposition “Haq, ek behtar Zindagi ka”.

     

    UTI Mutual Fund has worked with Contract Advertising to create a new brand identity that reflects both the brand’s heritage and its revived energy. The campaign has been initiated with the positioning of the brand to new as well as existing investors. The creative thought behind the advertisement was to showcase a “Slice of Life” moment, which can be related emotionally by a wide cross section of investors.

     

    The new brand proposition “Haq, ek behtar Zindagi ka” was arrived after conducting meticulous research and evaluation exercise to understand the role that mutual funds play in fulfilling the aspirations of an investor.

     

    Commenting on the new brand campaign, Leo Puri, Managing Director, UTI AMC said: “We are fortunate to have a very strong brand. An effective branding strategy helps us to promote recognition and set us apart from competition. Considering the transformation in the industry and changing investor profile, we have initiated this campaign which beautifully portrays our new brand proposition as well as our core vision.”

     

    The advertisement has been created by noted Advertising professional, Mr. Amit Sharma of Chrome Pictures.