MxMIndia

Tag: Usha International

  • To elevate the company's pan India presence

    Ketchum Sampark wins mandate for Usha International

    By Our Staff

     

    Usha International, consumer durable brand, recently awarded its public relations mandate to Ketchum Sampark. The agency will offer a strategic approach to the brand’s product communications and oversee media relations to elevate Usha’s presence pan India.

     

    Said a spokesperson for Usha International: “We are glad to have Ketchum Sampark on board as our PR partner and are confident that the agency will help us enhance and strengthen our brand positioning and leverage our product offerings and key initiatives across relevant channels.”

     

    Added Rohan Srinivasan, Managing Director, Ketchum Sampark: “We are excited to partner with Usha International, a heritage brand with the knowledge and vibrancy of today. Usha’s consumer-first approach, its innovative and distinct product range align perfectly with our mission of growing the brand through impactful communication and relevant media relations. We look forward to contributing to the continued evolution and success of this much loved and instantly recognisable brand.”

     

  • New TVC focuses on innovative product features of the new range of premium fans

    Usha launches campaign for Heleous Fans

    By Our Staff

     

    Usha has launched a TVC campaign for its Heleous range of ceiling fans.

     

    Commenting on the new campaign, Rohit Mathur, President – Electric Fans, Water Heaters & Pumps, Usha International, said, “Usha’s Heleous Fans have been specifically designed for India’s new-age consumers, and this launch in the midst of the festive season is our way of giving consumers the perfect jewel to adorn their ceiling. Especially those consumers who aspire to enhance the overall look and feel of their home during the festive seasons – this fan is going to tick all the right boxes for them as it’s the perfect amalgamation of cutting-edge technology, high performance, and elegance.”

     

  • The TVC has been launched in Tamil Nadu, Karnataka, Kerala, Telangana and Andhra Pradesh

    Usha International announces new campaign with Keerthy Suresh

    By A Correspondent

     

    Usha International has launched a new media campaign for Usha sewing machines featuring brand ambassador Keerthy Suresh. Aimed at amplifying consumer connect and engagement within the southern region, the television commercial has been launched in Tamil Nadu, Karnataka, Kerala, Telangana and Andhra Pradesh.

     

    Commenting on the new campaign, Parveen Sahni, Business Head, Usha Sewing Machines, said: “The TV commercial is an effort to engage with southern markets for maximum reach and impact. With this campaign we are looking to connect with the consumer and bring to life the joy that comes with unleashing one’s creativity using a sewing machine. We hope to increase our brand salience as well as connect with consumers and sewing enthusiasts within these markets.”

     

     

  • West Indies legend endorses Usha’s philosophy of an active and youthful lifestyle

    Lara kya Mara! Endorses healthy living mantra for Usha

    By A Correspondent

     

    Usha International along with Delhi Golf Club hosted former West Indies cricketer Brian Lara recently.

     

    Addressing the gathering, Lara said: “It’s amazing to see this kind of work. I am really happy and honoured to be here, and it’s all thanks to Usha, a company that’s iconic and a legend in its own right. It gives me great pleasure to see a company invested in active and healthy living and creating inclusive platforms that give an opportunity to everyone to shine. They have a greater purpose, way above business, and that is what resonates with me.”

     

     

  • Plastic pollution is invading every part of the planet from mountains to the deep seas

    No more single use plastic, says Usha International

    By A Correspondent

     

    Usha International has launched a new campaign that champions the cause of discontinuing single use plastic.

     

    Said Sandeep Tewari, President Marketing, Usha International: “As India’s leading brand, it is our responsibility to be invested in causes that impact our society. Through this film we want to create awareness about the impact that single use plastic bottles, we want people to be sensitized about the damage it causes, and hope that it evokes them to change their habits. We want people to be mindful of their plastic footprint, to be mindful of the needs of the planet by urging them to switch to sustainable alternative solutions. We want to appeal to people to fill their glasses with water from dispensers – shifting off plastic bottles of water. While offering a sustainable solution, the dispensers Usha offers also ensure hygiene and safety of drinking water.”

     

     

  • Learning and creating on Usha sewing machines are child’s play, and as much fun too

    Usha celebrates association with Mumbai Indians via latest ad film

    By A Correspondent

     

    Usha International has launched its latest campaign to leverage the association with Mumbai Indians this cricket season. Aligned to the ‘Learn and Create’ tag line, the campaign highlights how easy it is to create using Usha sewing machines.

     

    Said Harvinder Singh, President – Sewing Machines, Usha International: “Our aim is to encourage people to take up sewing as it is easy, fun, creative, and empowering. This TVC highlights the entire experience of learning together – the happy camaraderie among the kids and players from the Mumbai Indians team as they go about being creative in every sense. Our diverse range of sewing machines have features that are innovative and cater to the needs of every customer.”

     

    The TVC will be aired nationally during every match featuring the Mumbai Indians. The TVC will be supported by a digital campaign as well as BTL activations including promotional scheme for trade partners, and in-shop promotions, across India.

     

     

  • The campaign reinforces the Ushamixer grinder range as a kitchen companion of choice

    Usha launches new campaign for the mixer grinderrange

    By A Correspondent

     

    Usha International has launched anew campaign highlighting its mixer grinder range. With the central theme being ‘Peedhidarpeedhihaathbatate hue Usha Kitchen Appliances’, the campaign promotes the Usha mixer grinder range as a reliable kitchen companion for all food preparation needs.

     

    Commenting on the campaign,Jayati Singh, Vice President-Marketing for Cooking Appliances and Sewing Machines, Usha International, said, “The mixer grinder category is among the top business categories in the kitchen appliances segment and hence, we have launched a dedicated campaign that strikes an emotional chord with the consumers. The campaign seamlessly establishes the USP of the mixer grinder range and its lasting performance owing to the quality of product and brand assurance.The intent of this campaign is to drive positive and emotional association of Usha as one of the most trusted Indian brands with mixers grinders and kitchen appliances in general.”

     

  • The film will be aired in local languages and will be supported by on ground, in-cinema and digital campaigns

    It’s ‘Hawa Happy’ as Usha looks to spread cheer in Indian homes

    By A Correspondent

     

    Usha International has launched a 360 degree campaign for Usha fans with the theme of “Hawa Happy”. The TVC captures some endearing moments of an Indian family and how Usha fans and coolers form an integral part of these moments. The film effectively features the entire range of Usha fans including ceiling fans, exhaust fans, kids fans, tower fans and pedestal fans.

     

    On the launch of the new TVC Bharat Kharbanda – AVP- Marketing, Fans and Home Comfort USHA International said, “One of the key objectives of the Hawa Happy TVC is to showcase the entire range of Usha fans and how they are well integrated into the day to day living. With this film we hope to further strengthen Usha’s presence in the industry and increase brand saliency among customers.”

     

    Leveraging the festive season fervour, this TVC is being aired nationally with heavy spends in the southern and western markets to ride on the seasonality in these two regions. The film will be aired in local languages and will be supported by on ground, in-cinema and digital campaigns.

     

  • In addition, Usha has also launched a campaign for its fans portfolio called 'Hawa Happy'

    Usha unveils new campaign to promote Nutripress Cold Press Juicer

    By A Correspondent

     

    Usha International has unveiled a TV-led campaign including five different TVCs with its central theme – Get more juice out of life. These TVCs have been created by Goldi locks India Pvt. Ltd. which showcases the advanced aesthetics and functionalities of the newly launched Usha Nutripress Cold Press Juicer.

     

    With an endeavour to create the category of cold press juicing in India, each of the five films communicates benefits of the Usha Nutri Press Cold Press juicer which includes nutritious juice from whole fruits, hard and leafy vegetables, milk from nuts and grains and making delectable frozen fruit desserts.The Juicer can not only preserve more nutrients, yielding the best possible natural flavor but also delivers more juice per fruit/vegetable.

     

    Commenting on the campaign, Harvinder Singh, President – Home Appliances, USHA International said, “We are delighted to introduce the Usha NutriPress Cold Press Juicer in India. In a market dominated by cut-throat competition and evolving customer aspirations, the ability of a brand to innovate and strike the right chord with its customers sets it apart. Today, as a consumer we always have the urge to get the more out of everything we buy without compromising on quality. USHA has always been the loved brand in India and promotes an active lifestyle through innovative products, multiple sports associations and activations.”

     

    In addition, Usha has also launched a campaign for its fans portfolio called ‘Hawa Happy’. This new campaign highlights the efficient spread of air in every corner of room. This creative campaign designed by Grey Worldwide, smartly integrates the performance excellence of USHA fans along with aesthetic appeal of the range that makes users ‘Hawa Happy’. This multimedia campaign is designed to boost brand connect with masses.

     

  • Usha International is looking to hire senior personnel with relevant advertising industry background

    Usha Int floats inhouse ad agency Goldilocks

    By A Correspondent

     

    Usha International, leading consumer durables company, has set up an in-house advertising company called Goldilocks India Pvt Ltd (Goldilocks). It has been set up to initially take care of all the creative mandates of the different business verticals within the company. This will be a 100 per cent subsidiary of Usha International Limited. Goldilocks will provide better focus and timeline adherence to the advertising, marketing and brand communication of the company.

     

    Usha International is looking to hire senior personnel with relevant advertising industry background to head Goldilocks and is open to giving stake to the person coming on board. The individual will be responsible for overall creative inputs, strategic thinking and providing business solutions to the company.

     

    Anju Munjal, Vice President, Usha International, said “The setup of an in house agency is aimed to provide better focus and timeline adherence to the advertising, marketing and brand communication of the company. In the initial days Goldilocks will be working on creative mandates within the company. We are looking to hire a senior resource from within the industry who will be responsible for overall creative and strategic inputs to the company”.

     

    Goldilocks will function as an independent company like any other conventional advertising agency.

     

  • The account will be handled by the agency's Delhi office, under the leadership of Samir Datar

    Usha Fans hands over creative mandate to GREY

    By A Correspondent

     

    Usha International, a consumer durable brand, has assigned GREY group India to handle the creative duties of Usha Fans. The account was won in a multi-agency pitch process and will be handled by the agency’s Delhi office, under the leadership of Samir Datar, Vice President and Branch Head, Grey Delhi.

     

    Commenting on the development, Bharat Kharbanda, Marketing Head – Usha Fans said “We are very excited about this association and are confident to grow our business to new heights.”

     

    “What excited us is the fact that for consumers, Fan as a category has become low involvement and consumers don’t realise the technology advancements that have been made to not just make the fans more stylish but also far superior at the benefit they are supposed to deliver.  The brief was to enhance the focus on the category and we expect the communication to take that challenge head on” said Datar.

     

    Dheeraj Sinha

    Dheeraj Sinha, Chief Strategy Officer, South & South East Asia, GREY group, said, “From how it used to be, say two decades ago, things have changed dramatically in our lives – the way we connect to each either, the way we listen to our music, the way we cook our food and so on. The category of fans however, hasn’t seen much innovation during the last few decades. Usha has some remarkable technology and design in their lineup, that fits in our modern day living. We are looking forward to be a part of the journey where we redefine how India looks at fans”