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Tag: Urvashi Khanna

  • Jeep Bollywood Trails is a travelogue, redefining India through Bollywood lens covering popular locations and landscapes

    Jeep & Publicis Media partner for show on AXN, Max…

    By A Correspondent

     

    Jeep India and Publicis Media have announced the launch of a television show Jeep Bollywood Trails, which will be aired on AXN, Max HD and will stream on Sony Liv starting January 25.

    Jeep Bollywood Trails is a travelogue, redefining India through Bollywood lens covering popular locations and landscapes. The show features prominent Bollywood directors who narrate their stories through these locations & elaborate on what makes these spots iconic. The show is powered up by Publicis Media’s Content Practice which executed the project end-to-end.

    Said Rahul Pansare, Head of Marketing and PR, Jeep India: “Brand Jeep believes in taking the road less traveled and has explored innovative ideas to create enriching & evocative brand experiences. Jeep Bollywood Trails is a breakthrough, an incredibly exciting concept that channelizes the sheer firepower, passion & energy of the brand Jeep. It is the ultimate Bollywood journey with Jeep, which allows every viewer to relive the passion and adventure that stars experience across the myriad rich and vibrant filming locales. We thank Publicis Media and AXN for their efforts and contribution on this first-of-its-kind television property.”

    Added Rathi Gangappa, CEO, Starcom India: “We are delighted to be at the forefront of this innovative & exciting property for Jeep. The Starcom HX approach is about human connections—experiences that people love and actions that brands need. Jeep Bollywood Trails is a big step in the same direction. The show is sure to be a resounding success among viewers, amplifying viral conversations & brand messaging and increasing the overall followership and popularity of the Jeep.”

    Said Urvashi Khanna, Content Lead at Publicis Media India: “Jeep Bollywood Trails, in terms of creative execution & production quality surpasses the best travel & exploration shows. The show goes beyond brand integration, it’s a creative rendition of the brand pillars – adventure, freedom, passion and authenticity. AXN was an obvious choice as the show fits the channel’s philosophy really well. We are looking at 360- degree brand promotion; the ideas are really innovative and first of its kind, to maximize the buzz around the show.”

  • Urvashi Khanna, who has worked with entertainment television and brands in the recent past, has joined as Associate Director, Content & Brand Solutions at Publicis Media

    Content gets a fillip at Publicis Media with key hire

    By A Correspondent

     

    Publicis Media India has strengthened its content practice with a key hire in the form of Urvashi Khanna. She has joined as Associate Director, Content & Brand Solutions and will report in to the Content Practice Lead Gautham Pingali.

     

    Urvashi Khanna
    Gautham Pingali

    Khanna, who has had a stint in business news television early in her career, has been producing and writing for television for many years. She started her own production house and was also associated with some shows on GEC channels. She has also produced TVCs and digital ads for brands. She successfully collaborated with Spykar to produce ‘India’s first web series’. Apart from running her own company, she has helmed many shows and has run film and television sets in different capacities, notes a communique. Her LinkedIn profile narrates that she has worked on a variety of television ventures, including a stint with the TV division of Red Chillies Entertainment. Said Pingali: “Urvashi is a fantastic addition to the team. With her strong background in storytelling and production, she is the apt fit for this role and we are delighted to welcome her on-board.”

     

    Said Khanna: “We live in very interesting times. Brands are beginning to feel the need to go beyond the clutter of everyday commercials. My role gives me the unique opportunity to create content that is both engaging and accountable. I am very excited to be a part of Publicis Media India.”