MxMIndia

Tag: Urban Clap

  • Features Yami Gautam

    Taproot Dentsu conceptualises campaign for Urban Company

    By Our Staff

     

    Urban Company, formerly Urban Clap, has launched a campaign to introduce its new Roll-on waxing service.  The campaign features Yami Gautam and is conceptualized and executed by Taproot Dentsu for Urban Company Salon At Home.

     

    Speaking about the campaign, Arshad Shaikh, Creative Director, said: “The idea was to address the consumer’s woes when it comes to waxing via a conversation between two friends. A lot of women continue using their local or ordinary waxing methods despite the impact on skin. Through this film we wanted to point out that the problem is with the baddies in the ordinary wax that’s causing them skin allergies. But now there’s a better solution, which is the new Roll-on Wax by Urban Company.”

     

    Added Smit Shukla, VP, Marketing & Growth: “90% of women in India still use tin wax because they are unaware of any better options. Finding the appropriate variation for their skin type can be difficult, and as a result, many women end up with burns, redness, or rashes. By introducing Urban Company Roll-On Wax through this campaign, we are offering women a better waxing experience. Our latest offering is 100% Colophony free and has a temperature-controlled applicator. At Urban Company, it is our endeavour to always simplify things for our customers, and UC Roll-On’s superior waxing solution definitely delivers that.”

     

  • The new name, says the company, allows it emphasise their vision to empower millions of professionals worldwide

    UrbanClap rebrands as Urban Company

    By A Correspondent

     

    Urban Clap has announced the launch of a new corporate brand identity, Urban Company. The name change reflects the company’s ambition to be a horizontal platform, with a global footprint and leadership position across service categories like beauty, spa, repairs, cleaning, painting etc.

     

    Notes a communique: “The new name allows the company to emphasize their vision to empower millions of professionals worldwide to deliver services at home like never experienced before.”

     

    Said Abhiraj Bhal, Co-Founder, Urban Company: “It is important for us to have a brand which is globally acceptable. From the neighbourhoods of Darling Harbour in Sydney to the condominiums of Mumbai, Urban Company is a simple name with universal appeal. While the name changes, we stay committed to offer reliable and affordable services at home. This is enabled by working closely with our service partners, helping them with up-skilling, financing, insurance, product procurement etc., transforming them into micro-service entrepreneurs.”

     

     

  • The campaign positions UrbanClap as #YourServiceExpert and gives customers a chance to win ‘Salon-at-Home’ vouchers worth INR 1,000 every day through its Instagram contest!

    Urban Clap encourages women to pamper themselves in new ad

    By A Correspondent

     

    Mobile services plat from Urban Clap has unveiled a new ad campaign targeting today’s busy women, urging them to pamper themselves with its ‘Salon-at-Home’ beauty services. Currently live on television and social media platforms, the campaign also gives Urban Clap customers the opportunity to win Salon-at-Home vouchers worth INR 1,000 every day.

     

    Commenting on the launch, Abhiraj Bhal, Co-founder, Urban Clap, said: “A visit to the salon can be quite a task for a lot of women. Especially those with babies or kids or those who are busy with work and just keen to spend their free time at home. We’ve aimed to address these pain-points in our new ads.”

     

    Created by Miss Malini, the new campaign by Urban Clap intends to highlight the platform’s reliability and superlative service delivery through four short videos.

     

     

  • Fortifies its image among consumers, highlights its highly credible customer service in the TVC

    Publicis Ambience unveils brand campaign for UrbanClap

    By A Correspondent

     

    UrbanClap has announced the launch of its first TV commercial in association with Publicis Ambience. A part of its marketing strategy, UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country.

     

    As a platform that provides all kinds of services like plumbing or repair work, UrbanClap feels that a good customer experience is vital to its success. Thus, to communicate this high level of quality and trust among consumers, UrbanClap decided to communicate its vision via this TVC.

     

    Commenting on the launch, Abhiraj Bhal, Co–founder, UrbanClap said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our two-year-old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

     

    Elaborating on the launch, Paritosh Srivastava, COO, Publicis Ambience said: “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

     

    Added Jigar Fernandes, Executive Creative Director, Publicis Ambience: “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

     

  • UrbanClap is soon expected to venture into newer cities such as Jaipur, Chandigarh and Kolkata

    Equinox bags media mandate of UrbanClap

    By A Correspondent

     

    ZenithOptimedia Group‘s Equinox has won the entire media planning and buying mandate, inclusive of out-of-home and digital of India’s largest services marketplace UrbanClap. UrbanClaphas operations inmajor metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad.It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories.Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

     

    UrbanClap is soon expected to venture into newer cities such as Jaipur, Chandigarh and Kolkata. It plans to have more than 2,00,000 professionals on the platform and serve over 1,00,000 customers every day in 25 cities. In September last year, it launched its iOS app for customers, which is a first for the local services industry. It already had Android presence.ZenithOptimediaGroup with its rich roster of e-commerce clients will play a pivotal role in the services major’s expansion plans.

     

    Hari Krishnan

    Hari Krishnan, Managing Director, ZenithOptimedia says, “The digital medium has re-wired the relationship between consumers and localized service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place.This is a prestigious win for us.UrbanClap isambitiousand future-facingand is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

     

    Varun Khaitan

    Varun Khaitan, Co-founder of Urban Clap, “We started this company with the vision of making localized services accessible to the Indian consumer, in view of a fragmented and unorganized industry.UrbanClap is really about convenience and comfort, and more importantly, about trust.  We needed a credible media partner, one that understandsour zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further.We look forward to a rewarding partnership with them