MxMIndia

Tag: Upendra Singh Thakur

  • The agency's mandate to include creative communication across all platforms for the channel

    Sony Yay appoints Beanstalk Asia as creative agency

    By A Correspondent

     

    Sony Yay has announced the appointment of Beanstalk Asia as its creative agency. The company was handed over the mandate after a competitive multi-agency pitch that saw participation from leading agencies across India.

     

    Leena Lele Dutta

    Said Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids Genre: “At Sony Yay, it’s important for us to get partners onboard who are aligned to our vision and work closely with us every step of the way helping us achieve our goals. We are delighted to have Beanstalk Asia on board as our creative partner. They successfully ticked off all our requirements and effectively integrated the brand proposition in every idea they showcased. We are looking forward to this journey with Beanstalk Asia, which promises to be filled with creativity and fun.”

     

     

    Upendra Singh Thakur

    Added Upendra Singh Thakur, Founder and Director, Beanstalk Asia: “Beanstalk Asia is excited to partner Sony Yay, which is best positioned to capture the minds of kids with their delightful mix of original desi shows. We bring to the table an in-depth understanding and extensive experience to create impactful advertising in the children’s television segment. At Beanstalk Asia we follow rigours to arrive at a consumer behavior insight and thereafter sync this insight strategically with the brand requirements to create tailor-made solutions. And most importantly, if you add child-like enthusiasm and dollops of madness, you are bound to make a big impression in the world of kids. We look forward to a stimulating journey with Sony YAY! to stir up this segment.”

     

     

  • With this merger, Origin Beanstalk becomes one of the key brands to join the rooster of Media Lounge

    Media Lounge acquires Origin Beanstalk

    By A Correspondent

     

    The newly set up full-service media company, Media Lounge has announced the acquisition of Mumbai based creative consultancy Origin Beanstalk Creative Consultants. With this new merger, Origin Beanstalk becomes one of the key brands to join the rooster of Media Lounge, which is in process to acquiring other specialist agencies across various verticals in a span of three months.

     

    Origin Beanstalk creative agency was set up 10 years ago by Shom Mazumdar and Upendra Singh Thakur. The agency currently has a 55 member team, which handles some high profile clients such as BASF, Edelweiss, RadioCity, Jupiter Hospital, Mid-day, Manchester United Café Bar and The United Sports Bar, China Gate Group of Restaurants, Rajesh Lifespaces, Sunteck Realty, VKL Seasoning, Ace Agro, Myitreturn.com, Princeware, Gulshan Polyols, Pepe India, Nannies Goat Milk, Welbound, Warmee, Four Points by Shereton, Swamp Soccer India, High Ground Entertainment, amongst others.

     

    Commenting on the merger, Shom Mazumdar, Co-founder, Origin Beanstalk, said that, “We have organically grown from strength to strength in the last 10 years by creating a very strong foundation and investing in our processes, people and product offerings. We have created a profitable and sustainable environment for growth and have been literally growing with our clients, most of who have been working with us for more than seven years now. These strong relationships and learnings with our nimble-footedness have helped us grow even during slowdown.”

     

    Commenting on the merger, Manajit Ghoshal, Co-founder at Media Lounge said, “I have closely interacted with Shom and Upendra in my former stint with a publication house and I quite liked their sound strategic approach, infectious energy and out-of-the-box thinking. While forming Media Lounge, I instantaneously thought about Origin Beanstalk and keenly approached them for the opportunity. With Media Lounge, the timing is right, the fit is right. And I see them play a key role in helping Media Lounge complete the full-services circle, thus making Media Lounge one of the most buzzing and sought after full service media group in this part of the world.”