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Tag: UP Yoddha

  • Witg ABP News as Lead Principal Sponsor

    Creatigies stitches partnership for UP Yoddha

    By Our Staff

     

    We reported on Wednesday on the partnership of UP Yoddha, the Pro Kabaddi League franchise with ABP News, as Lead Principal Sponsor. We later learnt that it was stitched up by the New Delhi-based Creatigies Communications.

     

    Said Col Vinod Bisht, Head Yoddha, UP Yoddha and CEO GMR League Games: “As a lead team of PKL, and coming from the house of GMR, we are very sensitive to the partners we choose for our various assets across Sports. We have had the pleasure of working closely for many years with Creatigies and are delighted that they have brought to us ABP News as our Lead Team Sponsor. A media network of ABP ‘s stature adds great value to the Team.”

     

    Speaking on the partnership, Navroze D Dhondy, Founder and Managing Director – Creatigies Communications Pvt Ltd, said: “It is a matter of great pride and honour for us to be able to bring these 2 leading brands together. Over the last 20 years, we at Creatigies we have always striven to build long term mutually beneficial partnerships and we are confident this one too has great potential. Building on shared values of both brands, and the ability to add value to each other is the crux.”

     

  • This association gains importance as it comes ahead of UP elections

    ABP News to sponsor UP Yoddha Pro Kabaddi League team

    By Our Staff

     

    As the Pro Kabaddi League is all set to make its return (and the UP elections draw closer), ABP News has signed a deal to become the principal sponsor of the UP Yoddha team for the 2021-22 season. As a part of this deal, the ABP News’ logo will feature prominently on the UP Yoddha players’ jerseys, allowing the news channel to build brand recognition amongst younger audiences and sports aficionados across the country.

     

    Speaking on the announcement,  Avinash Pandey, CEO, ABP Network said: “We are extremely excited to be supporting UP Yoddha, one of the most promising teams in Pro Kabaddi League this season. Kabaddi, as a sport, has grown significantly over the years. The Pro Kabaddi league has popularized the Indian-origin sport even more and has created a strong connection with sports lovers and younger audiences. Alongside UP Yoddha, we hope to make this season of Pro Kabaddi an incredibly engaging, memorable, and entertaining spectacle.”

     

    Speaking about the partnership, Col. Vinod Bisht, CEO, GMR League Games added: “At UP Yoddha, we are excited to have ABP News as our Principal Sponsor. ABP Network is one of the most reputed and far-reaching media houses in the country. We believe that with the help of this partnership we will drive great support for the franchise UP Yoddha, which holds the flag high being the first team out of UP in any league sport in the country. ABP News is the leader in Hindi news Genre and the partnership gives us the opportunity to undertake joint initiatives and promote the sport in the state at the ground level. We hope this is going to be the start of a long and mutually rewarding partnership between two big organisations.”

     

  • Bang in the Middle has a task to build an image for UP Yoddha as a team in PKL

    Bang in the Middle bags creative and digital mandate for PKL team UP Yoddha

    By A Correspondent

     

    Bang in the Middle will be responsible for the launch and creating fandom across communication mediums for UP Yoddha, the new team in Pro Kabaddi League Season 5.

     

    Pro Kabaddi League is a franchise-based professional kabaddi league in India, consisting of 12 teams. PKL in its fifth edition will kickstart from today (July 28) and the final is scheduled to be played on October 28. The league will be broadcast on Star Sports.

     

    Bang in the Middle has a task of further build an image for UP Yoddha as a team in PKL.

     

    Said Vinod Kumar Bisht, AVP, GMR Sports, owners of the franchise: “From its very first season, PKL has made a mark and got the kabaddi  enthusiast follow it like a religion. GMR Sports is happy to announce its team UP Yoddha in the coming season. UP We are more than happy to welcome Bang in the Middle aboard to begin the journey with us.”

     

    Speaking on the win, Naresh Gupta, Managing Partner and CSO, Bang in the Middle, said: “UP Yoddha is a prestigious brand to work with. As an agency we are kicked about the idea of having a sport team which plays the legacy game of our country. UPY is a late entrant and that is our opportunity. Building the following for the new team is a major challenge. Our focus will be to build UP Yoddha into a brand and create fandom.”