MxMIndia

Tag: United Spirits

  • A 3-part digital film series where Captain Morgan and Vir Das show how to bring fun into our everyday adventures has been created by Weirdass Comedy

    Captain Morgan and Vir Das capture everyday adventures via latest digital campaign

    By A Correspondent

     

    Captain Morgan Original Rum and Vir Das have introduced a series of digital films that introduce the fun and charismatic spirit of the Captain to the country

     

    The films have been conceptualised and produced by Weirdass Comedy and speaking of his experience of working with Captain Morgan for the digital films, Vir Das said “I love the content that Captain Morgan has created globally and it was exciting opportunity to reiterate the brand’s spirit in the Indian context. As the brand had just launched in the country and we had an icon like Captain, we wanted to show real scenarios where fun solutions can diffuse the tension in the room. We hope the audiences enjoy the films imbibe the Captain’s spirit in their lives.”

     

    Speaking of the campaign, Subroto Geed, Sr. VP – Marketing, Prestige Brands for United Spirits, said: “Captain Morgan is an epitome of adventure and fun and symbolizes the true spirit of Caribbean. We are delighted to have creative partners in Vir and Weirdass who have beautifully understood the brand spirit and helped us create stories which resonate in Indian popular culture. We hope Indian millennials feel a strong affinity to the films and celebrate their fun occasions with Captain Morgan Original Rum.”

     

  • The film along with its entertainment quotient aims to project a message of inspiring positive change in the society

    Eros partners Bagpiper Soda for Marathi movie ‘Guru’

    By A Correspondent

     

    Eros International Media Limited (Eros International) announced its one of a kind content partnership with United Spirits’ Bagpiper Soda, for the upcoming Marathi film ‘Guru’.

     

    Starring multi-talented actor Ankush Chaudhary and Urmila Kanetkar, ‘Guru’ will be directed by Sanjay Jadhav, based on a script by Ashish Parte. A film that dares to break the mould and take certain issues head on, ‘Guru’, is expected to go on floors by November 2015.

     

    The film along with its entertainment quotient aims to project a message of inspiring positive change in the society – the very purpose that Bagpiper Soda stands for. Through a unique association with Eros International, Bagpiper Soda will be an integrated partner across the film’s content, promotions and performance. Mindshare handles the media mandate for United Spirits Limited and has conceptualized this association for Bagpiper Soda.

     

    The association will see Bagpiper Soda promoting the film through a specially created TVC ad campaign with the lead actors and aligned with the basic plot of the film. The TVC will be on-air on regional Marathi channels through the production and promotion phase of the film. The movie will also include a song that resonates the film’s theme and Bagpiper Soda’s iconic message.

     

    Commenting on Bagpiper Soda’s new venture, Debashish Shyam, Sr. VP – Marketing, United Spirits said, “Bagpiper Soda has its soul entrenched in culture and there is no bigger medium that reflects popular ethos than Indian cinema. By becoming an integral part of a film like ‘Guru’ we will be able to spread Bagpiper Soda’s message of positive change to a much wider audience and also take our long-standing relationship with cinema to the next level. We are very happy to have excellent partners in Eros and Sanjay Jadhav for this venture.”

     

    Commenting on the association, Sameer Gogate, Chief Development Officer, Eros International Media Ltd said, “We are keen on partnering and promoting the best talent from the Marathi film industry. The association with Bagpiper Soda for ‘Guru’ will help drive the underlying message of the film which is to bring a radical change in society. ‘Guru’ promises to be an interesting journey and we are looking forward to supporting and nurturing such strong content driven films”.

     

    Prasanth Kumar, CEO Mindshare South Asia added, “We are very excited to have conceptualized and executed this ambitious and never done before initiative of co-creating a film with an iconic marque. Our strategic partnership with Bagpiper Soda and Eros International will change the game from content revolution to a new era of content evolution.”

     

     

    Sheela Foam Group