MxMIndia

Tag: United Nations Environment Programme

  •  On wildlife trafficking and endangered species

    Ogilvy observes World Environment Day with two campaigns

    By Our Staff

     

    Ogilvy launched two digital campaigns for United Nations Environment Programme (UNEP).  The two digital campaigns on Wildlife Trafficking were released on World Environment Day.

     

    Conceptualised by Ogilvy for UNEP in association with WCCB (Wildlife Crime Control Bureau), MoEFCC (Ministry of Environment Forest & Climate Change), and TRAFFIC, this campaign was released on World Environment Day, by Prakash Keshav Javadekar, Minister of Environment, Forest and Climate Change. Javadekar unveiled two campaigns titled, ‘Not Your Medicine’ & ‘#SadEmojis’.

    Said Sukesh Nayak, Chief Creative Officer, Ogilvy India: “The first campaign #NotYourMedicine highlights the plight of trafficked wildlife species suffering in the name of fake remedies even today. The second one – #SadEmojis, is a digital campaign wherein we launch a new set of sad emojis of endangered species, through which we aim to spread awareness with every single social conversation.”

     

    Added Atul Bagai, Country Head, United Nations Environment Programme: “India Office, reiterated that “The COVID -19 pandemic has been a wake-up call to the human race to respect nature and to learn to coexist. Illegal wildlife trade is the fourth largest global crime. It is driven by demand for trophies, fashion accessories, exquisite cuisine, exotic pets and products based on cultural/ superstitious beliefs. One of the main reasons for illegal poaching and trade is their unsubstantiated use in traditional medicines. In building back better, we need to remember that these species, traded illegally for false remedies is one of the most serious threats to the existence of wildlife are- Not your medicine!”

     

  • The United Nations Environment Programme under its global theme – ‘Super Year For Nature & Biodiversity’ released a campaign with MoEFCC (Ministry of Environment, Forest and Climate Change) conceptualised by Ogilvy

    UNEP, MoEFCC release campaign by Ogilvy

    By A Correspondent

     

    First, UNEP = United Nations Environment Programme and MoEFCC is Ministry of Environment, Forest and Climate Change. Thankfully Ogilvy is not known has OI, though once upon a time we would call it O&M and since it’s now called The Ogilvy Group, we could call it as TOG. But we don’t, so let’s move on. The threesome came up with a campaign titled ‘Super Year For Nature & Biodiversity’ on World Environment Day.

     

    The inaugural session saw the presence of some government biggies and UNEP Goodwill Ambassador Dia Mirza.

     

    Said Sukesh Nayak, Chief Creative Officer India, Ogilvy:  “To address UNEP’s global theme – Super Year for Nature & Biodiversity, we felt the need to highlight India’s endangered species. The rare sightings of these species and the wish to see more of them in their respective habitats inspired us to create the campaign.”