MxMIndia

Tag: United Breweries Limited

  • The campaign brings a fresh take to brand activations this IPL season

    Kingfisher banks on humour for the Indian Prank League

    By A Correspondent

     

    Kingfisher has introduced the Indian Prank League as part of its IPL campaign “Divided by teams, united by Kingfisher”. The Indian Pranks League comes with a series of video commercials featuring players from Sunrisers Hyderabad, Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Kings XI Punjab and Royal Challengers Bangalore, who are seen pulling pranks off at their teammates.

     

    Commenting on the campaign, Samar Singh Sheikhawat, Chief Marketing Officer, United Breweries Limited, said: “For years, Kingfisher has been a catalyst in bringing rival teams together with a fun element off the fields to establish the brands campaign line for the IPL, “Divided by teams, united by Kingfisher”.

     

    Added Kishore Tadepalli, SVP & Managing Partner, J Walter Thompson Bangalore: “Despite the rivalry between teams, the players are thick friends with each other. They constantly pull each other’s legs, crack jokes and have a laugh off the field. Kingfisher brings the camaraderie alive for the sports fans and gives them a sneak peak to their lives beyond Cricket.”

     

     

  • The TVC which has been derived from the official music video of Woofer, featuring Dr. Zeus, Zora Randhawa and Nargis Fakhri was aired on electronic and digital channels

    Kingfisher stirs up a musical storm for ‘Woofer’

    By A Correspondent

     

    Kingfisher Storm, the latest offering from United Breweries Limited, launched its first TVC in association with Woofer, the hit Punjabi song produced by BeingU Music. The song kicks off BeingU Music’s initiative, ‘Global Punjabi Movement’, to put Punjabi music on the global map.

     

    Commenting on the association, Gurpreet Singh, Assistant Vice-President, Marketing, United Breweries Limited, said: “’Woofer’ is a spectacular collaboration of international artistes coming together for a groovy ‘Punjabi Global’ single. The genre and Woofer’s music video resonate well with Kingfisher Storm’s attitude and style. Storm stands for all that is trending and spirited. The youth continue to seek content, relevant to their taste, and Storm’s association with ‘Woofer’ is sure to hit the sweet spot. We expect this song to be the ‘hit song’ at every party.”

     

    Advertising agency Triton Communications has executed this campaign along with the requisite communication for Kingfisher Storm’s launch and promotion. Talking about the journey, Virendra Saini, Executive Director, Triton Communications said: “We have been associated with Brand Kingfisher for more than a decade, and with every new brand launch there is an attempt to engage the audience, in the most relevant way possible. The latest association with this international super hit music video has been a successful one. This song has the swag factor, which is a perfect fit for Kingfisher Storm, for it resonates well with today’s youth and their confident style. The peppy music video ‘Woofer’ amplifies this association, which is in line with its brand values. Within 48 hours, the music video became a huge success, with 10 million views. Till date it has garnered more than 41 million views, and still counting. Working on the campaign was a unique experience. This gives us, and the brand, a push in the right direction.”

     

     

  • The ‘Generations Apart’ film uses parents’ expectations of their children through the father/son relationship as a foundation for the social experiment

    Heineken hopes to unite generations via latest campaign

    By A Correspondent

     

    Heineken has launched an India-specific ‘Generations Apart’ campaign to address the father-son communication gap, a social norm prevalent in India, but an issue found worldwide. The experiment aims to surface invisible barriers and inspire open discussion.

     

    Said Samar Singh Sheikhawat, Senior Vice-President (Marketing), United Breweries Limited: “With Generations Apart, Heineken has launched a campaign that is attuned to the Indian market for the very first-time. India is a key market for Heineken, and we are committed to exploring innovative avenues to engage with the Indian consumer. With the current generation gap and polarising opinions in the country, we felt it apt for us to play a part in providing a platform for people to open their world and spark positive conversations.”

     

    Added Gianluca Di Tondo, Senior Director Global Heineken brand: “Open Your World gives us an unprecedented opportunity to help change attitudes and spark conversations between different ages, genders and cultures. This campaign reinforces our belief that you can build true human connections and break down barriers when you enjoy shared experiences”.