Ultra Media & Entertainment Group has launched two OTT platforms on Hindi cinema and music.
Said Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group: “Over the years, Ultra has acquired thousands of titles in Hindi, Marathi & other languages. Moreover, starting our own OTT apps was a logical business extension. The launch of both these apps is a significant milestone in our ongoing mission to bring India’s rich cinematic & musical heritage to the global audience. Old Hindi films & songs have a nostalgic value & are a driving force for these apps. We’re also exploring opportunities to expand into other languages with future OTT platforms”.
Added Rajat Agrawal, COO, Ultra Media & Entertainment Group: “Ultra has always been a pioneer in home entertainment, evolving from VHS to OTT while preserving and digitising classic films. Our goal is to safeguard these gems for future generations and deliver an exceptional audio-visual experience. With platforms like Ultra Play and Ultra Gaane, we’re committed to elevate Indian content globally, ensuring our timeless stories resonate with audiences everywhere.”