By Our Staff
Mumbai Khiladis, the team owned by Punit Balan Group (PBG), has roped in five major sponsors for the ongoing Ultimate Kho Kho Season 2. With this major brand handshake, the franchise has garnered a combined sponsorship amount exceeding INR 8.30 Crores which reflects the growing popularity and commercial appeal of indigenous sports such as Kho Kho in India.
Mumbai Khiladis will witness a prominent sports news portal, 1XBat join as the Title Sponsor for the team and the logo will prominently feature on the front of their jersey. Mylab Discovery Solutions Pvt Ltd, a leading dynamic biotechnology company based out of Pune has come on board as the Powered by Sponsor and will be featured on the back of the team’s jersey.
Expressing his enthusiasm for the enormous sponsorship that Mumbai Khiladis have secured Punit Balan, Chairman & Managing Director of the PBG said: “The significant sponsorship that we have secured is a testament to the meteoric rise as well as the interest that non-cricketing sports in this country are generating. Moreover, it also highlights the burgeoning and untapped potential that traditional games like Kho Kho have. Ultimate Kho Kho has been able to propel this homegrown sport to becoming a mainstream sports league and among the top three in India by engaging with a target audience cutting across the hinterland as well as urban India. We are confident this is just the beginning and Mumbai Khiladis will be a flag bearer in promoting the sport and being a catalyst in its continued growth not just in India but globally.”