MxMIndia

Tag: Ullas Chopra

  • Parikh moves from Oglivy, Mumbai

    Triton Communications appoints Jyotsna Parikh as Creative Head, Mumbai

    By A Correspondent

     

    Triton Communications has announced the appointment of Jyotsna Parikh as Creative Head – Mumbai.

     

    Jyotsna Parikh

    Speaking on the appointment, Ullas Chopra, NCD, Triton Communication said:“Triton has made some great wins in the recent past with Ambuja Cements and Samco. The work is being noticed and appreciated and we are building on the momentum with Jyotsna coming on board.  She has the talent, the work and the maturity that I am sure will help us make even more of a creative impact going forward. We have big plans and she is a big part of them”

     

    Added Ali Merchant, Managing Director, Triton Communications: “We are really happy that Jyotsna has joined us.  With her experience we are looking forward to some really great creative work that will make our clients’ brands even more famous.”

     

    Parikh joins Triton from Oglivy, Mumbai. In a career spanning over 17 years, Parikh has spent all of it at Ogilvy, Mumbai, and has been responsible for campaigns on Star Plus, Castrol, Huggies and Home Centre amongst others.

     

     

  • Series of four ad films highlights how app makes investing and content consumption simple and customised

    Samco Securities unveils ‘AbSabKuchHoSaktaHai’ campaign

    By A Correspondent

     

    Discount broking startupSamcoSecurities has launched an ad campaign -‘Ab Sab Kuch Ho Sakta Hai’ – to announce StockNote, a platform that “empowers investors to make the right decisions by simplifying trading and content consumption”.

     

    To support this endeavour, the company has launched a series of four films conceptualised by Triton Communications. Said Chirag Joshi, Head of Marketing at SAMCO Securities: “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at Samco Securities, believe that a campaign must be able to engage with a consumer through simplereal life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today.”

     

    Added Ali Merchant, Founder Director of Triton Communications: “Samco Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand building”

     

    Added Ullas Chopra, National Creative Director at Triton: “Our task was to communicate the amazing nature of Stock Note’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.”

     

     

  • The account will be handled out of Triton’s Mumbai office

    Triton Communications bags creative mandate of Ambuja

     

     

    Triton Communications has been awarded the strategy, creative and digital mandate for Ambuja Cements. The account was won in a multi-agency pitch. The account will be handled out of Triton’s Mumbai office.

     

    Said Ali Merchant, Founder Director, Triton Communications: “Ambuja is a truly prestigious win for us. With many firsts to its credit, Ambuja is India’s foremost cement company with strength etched firmly in every Indian’s mind. The company has some great plans and we are privileged to be a part of this journey with them.”

     

    Added Ullas Chopra, NCD, Triton: “Ambuja has always stood for high creative standards with standout work that connects with small-town India. The pitch brief was a challenging one that tasked us with extending Ambuja’s iconic “Giant” strength to new products and propositions. We are happy that our creative solutions resonated with the Ambuja team and it is our pitch work that’s now under production. We look forward to partnering with the brand in its plans for growth focused on a diversified products and services strategy.”

     

     

  • Officer's Choice Blue Snacks launches a new TVC campaign that applauds everyday acts of kindness with "Salute toh bantahai!"

    ‘Salute toh banta Hai’ affirms Officer’s Choice’s in new campaign

    By A Correspondent

     

    Officer’s Choice Blue has launched a new ad campaign ‘Salute to Banta Hai’- communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVCs narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring world. The communication conveys the ‘good’ in actions of giving way to an ambulance over a VIP vehicle, respecting the lowest ranks in office, concern to assuage apprehension of a woman traveling alone, and bringing help to people in need.

     

    The narratives create a strong people connect – with positive actions that are spontaneous and relatable- embedded in the belief, and keeping the faith in doing ‘good’. The TVCs end with the tagline ‘Salute toh Banta Hai’ which acknowledge the contribution of these everyday heroes.

     

    The campaign has been conceptualized by Metaphor, A Triton Communication subsidiary and directed by Rajesh Saathi from Keroscene Films.

     

    Said Ullas Chopra, National Creative Director, Triton Communications: “This has been quite an interesting campaign. The challenge was to present righteousness in a manner which is not preachy or confrontational. We decided to take an approach that applauds people for their efforts to do the right thing and be good samaritans. Once in a while we get an opportunity to work on communication that warms people’s hearts and remind people of their better side. The most satisfying thing for us has been how all elements came together – the storytelling, the music and the lyrics. We set out to touch hearts and I think we managed to do that very well. “

     

    Commenting on the campaign, Ahmed Rahimtoola, VP, Marketing, Allied Blenders and Distillers, said, “The process, starting from segmentation research to effectively delivering on new communication, has been incredible. Officer’s Choice franchise is the largest in its category globally, and it is imperative that we deliver ahead of expectation. We take pride in the aesthetic communication which very strongly conveys the brand’s long–standing view on righteousness, and the need to bring about positive change.”