Tag: Ukraine

  • One year War against Ukraine: Role of Russian Media

     

     

    By James Rodgers

     

    The media war that has accompanied Russia’s invasion of Ukraine has shown how important a part of 21st-century conflict journalism is, and also demonstrated the power authoritarian regimes possess to restrict reporting – even in the age of smartphones and social media.

    In a move that echoed the draconian censorship laws of earlier ages, the Russian government declared its media war just days after it invaded its neighbour. New legislation meant journalists risked jail if they refused to follow dutifully the official line that the war was “a special military operation”, and not a war at all.

    As the BBC director general, Tim Davie, said at the time, the legislation “appears to criminalise the process of independent journalism”. The BBC temporarily suspended its reporting from Russia, presumably while it sought to establish the real extent of the risk to its reporters.

    Eventually, they resumed their work, with Steve Rosenberg and his colleagues bringing to international audiences stories such as that of Denis Skopin, a university lecturer in St Petersburg, sacked for his protest against the war. For The Guardian, Andrew Roth has also reported on anti-war activism, including the quiet defiance of those who mourn Ukrainian victims of the Kremlin’s war machine.

    Many others, though, left – often when their editors felt it no longer safe for them to stay – and are yet to return.

     

    Echoes of 1920s Bolshevik ban

    What is in effect a ban on independent journalism may be seen as a kind of compliment: a testament to the power that reporters have to challenge the Kremlin’s justification for making war.

    Combined with the inaccessibility of many international news websites and social media platforms since the start of the war, the effect is that reliable reporting from Russia is more restricted than at any time since before the era of reform and openness that characterised the late Soviet period.

    Lenin gives a speech for the Red Army in front of the Bolshoi Theater in Moscow in 1920. On the right of the picture are Lev Trotsky and Lev Kamenev.Controlling the message: Lenin was well aware of the power of the press as a tool of state control.

     

    In fact, the situation today bears comparison with that of a century ago, when the fledgling Bolshevik government had banned international correspondents from Russia on the basis that their governments and newspapers had supported the wrong – the counterrevolutionary, “White” – side in the civil war. Then, as now by some correspondents, events in Russia were reported from Riga in neighbouring Latvia.

    With the threats of punishment and prison, Russia’s approach to the media war has been crude – and also, in some respects, as explained below, effective.

     

    Zelensky: consummate media performer

    In others, much less so. Ukraine’s president, Volodymyr Zelensky, has shown great skill – and presumably drawn on his previous acting career –in using modern media and formats (his second world war “Victory Day” video, in which he drew parallels aimed at a Russian audience, between the second world war inflicted by Nazism and the invasion of his country, being a great example).

     

     

    Zelensky’s surefooted and engaging media appearances have contrasted with videos of Putin that have prompted British tabloid speculation both about his health, and whether he is using actors in some of his TV appearances.

     

    How Russia uses military and media in wartime

    But if Ukraine is winning the war for western public opinion, Russia seems to be successfully shoring up public support at home.

    This has been a long process. I visited Russia in 2019, for the fifth anniversary of the 2014 annexation of Crimea, and was struck by the prevalence of militaristic imagery and sentiment – not only in the news media, but in murals overlooking the streets of Moscow and other cities I visited.

    This combination of media and militarism has been an indispensable, integral, part of Russia’s use of war in international relations in the Putin era, as my co-author, Dr Alexander Lanoszka, and I argued in our 2021 paper: Russia’s rising military and communication power: From Chechnya to Crimea.

    The Kremlin’s biggest success has been placing 20th-century controls on 21st-century media. Yes, these can be circumvented. Russia is a highly technologically literate society (think how many incidents of hacking are blamed on Russians) and those who want to read news from the west can do so if they put in a little effort.

    But many do not seem bothered to try. As Rosenberg discovered in a report for the BBC from Belgorod, not far from the Russian border with Ukraine, on February 10, official messaging seems largely to be taken at face value. “The west has always wanted to destroy Russia,” one resident of the city told him.

    This is the stage which, 12 months since Russia’s large-scale invasion (Ukrainians will rightly point out that the war itself really began in 2014), the media war has reached. The rapid victory the Kremlin seems originally to have envisaged not having happened, the war has now been reframed – on the basis not only of Putin-approved versions of history, but also deliveries of western weapons to Ukraine – as a conflict between Russia and the west.

     

    What next for the media war

    Ukraine will need to keep international news organisations engaged. Zelensky’s speech in London on February 8 – that appeared so greatly to inspire the British parliamentarians who heard it – had to be on television and social media to have the desired impact, and for the visual gesture of handing over an airman’s helmet to make the desired impression.

    There is one western policy that should change in the next stage of the media war, though I have little hope it will. The EU and the UK were wrong to ban Sputnik and RT. It gave them credit for greater reach and influence than they ever enjoyed. It allowed them the chance to masquerade – however absurdly – as martyrs for free speech. Western audiences need to see what Russian audiences are being told. In a media war, as in any war, the more you know of your enemy, the better.

     

    As Vladislav Zubok, a professor of international history at the LSE, told me recently:

    We still find even at the worst moments of the Cold War journalists talking to each other and acting as intermediaries. These people met. These people had a dialogue. Not any more.

    That should change. One day this war will end, and the US, UK, EU and others will have to forge a new relationship with Russia. It is unlikely to be one of friendship – but even one accepting distance, division and discord can better be managed by the kind of dialogue of which journalism can be the starting point.

    This level of mutual understanding must not be yet another casualty of this media war. Let journalists do their jobs.The Conversation

     

    James Rodgers  is a Reader in International Journalism, City, University of London. This article is republished from The Conversation under a Creative Commons license. Read the original article.

  • Blond-haired blue-eyed brands!

     

     

    By Avik Chattopadhyay

     

    Avik ChattopadhyayAs we read this, over 300 brands from across the world have taken a stand against Russia since it invaded Ukraine. Some real big names like Apple, General Motors, Volkswagen, Levi’s and MasterCard have decided to halt/ suspend operations and shipments. Consultancy firms like BCG, McKinsey and Deloitte have taken a call. Even some Chinese brands like Bank of China and Tik Tok have joined the list. All non-Russian energy companies have moved away either like BP and Shell divesting their shareholding in Rosneft or ExxonMobil walking away from the Sakhalin 1 project.

     

    While tracking the updated status on the internet, I came across an interesting Twitter feed that I cannot help but share here.

     

     

    While such economic ‘sanctions’ are very much expected, it is interesting to note that equally big brands like Coca-Cola, Unilever, Bridgestone, Pirelli, Pepsi, Philip Morris, Nestle, McDonald’s, Mondelez, Kellogg, Citi, Marriott, and Caterpillar still continue to do business in Russia.

     

    But the situation is very fluid. In fact, as I write I have an update that Coca-Cola and McDonald’s have also decided to suspend operations.

     

    Yale School of Management is keeping a real-time track of the status. Over 300 Companies Have Withdrawn from Russia – But Some Remain | Yale School of Management

     

    So, what makes some take one stand while others take another, or do not take the same one? Does this mean that McKinsey does not support Russia while Mondelez does? Or does BP denounce war while Bridgestone does not?

     

    While the ones who have taken a call against Russia are obviously being lauded for calling out an “imperialist” like Putin, are the ones who consciously have not, being subjected to criticism and pressure to fall in line? Will they experience serious fallouts on brand image and reputation in the long run?

     

    During my internet studies on the rise of Vladimir Putin and his oligarchs over the last two decades, I came across a term called “The Moscow Rules”. Bing! I remembered reading about this in ‘Tinker, Tailor, Soldier, Spy’.

     

    The Moscow Rules is a collection of 10 one-liners supposedly used by the Soviet secret service. They are also displayed at the International Spy Museum in the US. Post-Cold War, the rules remain as per the grapevine, now being used by the oligarchs to spread their presence across the world. They go as follows…

     

    1. Assume nothing.

    2. Never go against your gut.

    3. Everyone is potentially under opposition control.

    4. Do not look back; you are never completely alone.

    5. Go with the flow, blend in.

    6. Vary your pattern and stay within your cover.

    7. Lull them into a sense of complacency.

    8. Do not harass the opposition.

    9. Pick the time and place for action.

    10. Keep your options open.

     

    The stark simplicity hits you right away. There is no fancy business school jargon. Just plain common sense. Reminds me of Confucian precepts. Or Murphy’s Laws.

     

    Each is very much applicable to the world of brands. Each is fundamental to brand strategy and nourishment. Each feels more honest and powerful over the previous one. And the obvious paradoxes are simply brilliant! Just read 7, 8 and 9 together and you will get the drift. The sequence is intuitive, clinical, and utterly brutal. It’s like Machiavelli, Sun Tzu and Kautilya rolled into a Karpov move on the chessboard. Cold, calculated and thoroughly revised and rehearsed. Yet, #10 tells you that it could all go wrong, and you need to go back to #1.

     

    In the context of the Rules, I asked myself a few questions about the strategic decisions taken by brands in the context of the invasion of Ukraine.

     

    Pulled the plug or switched off power?

    Have the brands who have shown empathy with Ukraine pulled the plug altogether or merely switched off the power supply for the time being? The list by Yale uses terms like suspended and halted. These are all temporary measures and not finite ones. Once the invasion is brought to an end, whatever the outcome, they will be back for sure. Russia may be seen as a villain today but tomorrow it will all boil down to Putin, even if he wins this round. After all, a huge market of 145 million cannot be left alone to the Chinese and locals, can it? This is just like al Chinese brands, except for Tik Tok, were back in business in India just weeks after Galwan. The pressures of the marketplace and the shareholders are just too strong to pull the plug.

     

    Out of fear or fervour?

    With no disrespect to any brand that has suspended / halted operations in Russia, the action was taken more out of fear of political reprisal at home and other key markets rather than a foundational abhorrence of all war and military aggression. If it were so, similar stands could have been taken in cases of Iraq, Syria, Yemen, Palestine, or Tibet. It is all a matter of convenience. Most brands believe in #10 when it comes to morals. They take the high ground as the situation suits them.

     

    Hypothesis or hypocrisy?

    There are brands and then there are… brands. While a lot of posturing goes around about being led by and aligned with greater purpose[s], at the end of the day it just boils down to market share and share value. Most brands will not bat an eyelid to see their weaker competition die. Most would not hold themselves back from steamrolling a market. Most would love to enjoy ‘command and control’ in the markets they operate in, at the cost of unsafe working conditions, unethical influencing tactics, use of child labour and paying off officials and systems for staying a step ahead.  And they would not mind preaching to the ‘lesser’ ones, typically local / domestic. While constantly conspiring on how to gobble them up or bleed them to capitulation.

     

    These brands have blond hair and blue eyes.

    No harm can befall them.

     

    I end my tirade with a cartoon by the Russian cartoonist Aleksey Merinov that speaks about the harsh reality and futility of war. Either with tanks or tweets!