MxMIndia

Tag: UK

  • Happyness.me is a proprietary tool that measures the happiness quotient of corporates and its people

    Raj Nayak’s House of Cheer announces Happyness.me to measure happiness

    By A Correspondent

     

    Raj Nayak
    Raj Nayak
    Namrata Tata

    House of Cheer Pvt. Ltd has announced the launch of its new division, Happyness.me, a proprietary tool that measures the happiness quotient of corporates and its people. House of Cheer is founded by former Viacom18 COO and leading media personality and entrepreneur Raj Nayak.

     

    Commenting on Happyness.me, House of Cheer Managing Partner Namrata Tata said: “With over three decades of experience working in business and industry, we have learned that emotion drives us. Emotions motivate us, they inspire, and they energise us to be productive and to take control of our professional lives. We believe that happiness is the primary emotion that can maximise potential and that has not yet been truly leveraged in the Indian workspace,” adding: “Using behavioural psychology, neuroscience, and data-analytics, with inputs from experts in the field, combined with our team’s extensive experience leading large-scale operations, we have developed a unique proprietary service to measure the happiness quotient within an organisation and to provide customised solutions that empower leaders and inspire teams. Having partnered with one of the world’s leading human insights company’s, The Happiness Index, for our  technology platform, we are hoping to usher in a new era in Indian business, focusing first and foremost on the backbone of any organisation, it’s people. Ours is a two- year program with regular, happiness audits that will help the CEO and the leadership team to prioritise on the mental and emotional well-being of their people. Our goal is to help organisations create a happiness journey and enable them with the happiness.me tool to visualise their company culture and implement strategies to create a happy flourishing working environment.”

     

    Added Alan Gemmell, of the UK Trade Commission for South Asia: “I’m delighted that Raj Nayak, House of Cheer and The Happiness Index UK are launching Happyness.me, a critical solution for businesses and Corporate leaders to explore engaging ways to connect with their employees in the new world. India and the UK are tech powerhouses.  This perfect partnership reflects the continuing global attraction of the UK’s creative and tech sectors, bringing together innovative tech with commercial expertise and creative brilliance.” And this is what Tony Latter, Co-founder & Head of Innovations at The Happiness Index UK said: “The future of work will look very different in terms of when, where and how people are working. Whether it is more employees working remotely, flexibly or in a globally distributed model, the challenges of effectively engaging and communicating with your people are increasing and mean that leaders require a new set of emotional skills and insight. We are tremendously excited to partner with the House of Cheer and the team at Happyness.me.”

     

     

  • UK will see eighth successive year of adspend growth – from 6.3% to 7.2% in 2016 & 5.8% to 7.2% for 2017, forecasts GroupM

    Brexit notwithstanding, Britain on growth path, reports GroupM

     

    – UK advertising is set to see the eighth successive year of growth, despite the short-term effect of the EU referendum (aka Brexit), with predicted growth up from 6.3% to 7.2% for 2016, and from 5.8% to 7.2% for 2017. This increase in spending takes the industry to an investment of £18.8 billion in 2017, according to the latest media and marketing forecast figures from leading media services conglomerate GroupM.

     

    GroupM’s outlook for traditional media advertising has deteriorated slightly, from -1.1% to -2.6% for 2016 and from +0.5% to -1.4% in 2017. The predicted ad market share for pure-play digital has consequently risen by a point to 52% in 2016 and then up 3 more points 55% in 2017. The UK remains among the most digital-centric advertising markets in the world, notes a GroupM  communiqué.

     

    GroupM has found that digital display demand continues to rise strongly with a +15% rise predicted for 2017, particularly into social media, and, within digital, from static to video. The largest driver is paid search which is accelerating again. It benefits from rising automation, geo-targeting capabilities and the point of sale immediacy of mobile for performance-minded advertising.  GroupM’s forecast for the year ahead is continued strong growth in search, which maximises automation and technology. ‘Search’ embraces YouTube’s substantial AdWords trade.

     

    For the first time, GroupM offers an analysis of the aggregate digital advertising investment it manages for its UK clients. This includes paid search which differs to the IAB’s analysis which only includes details on display. GroupM now invests approximately the same amount in digital advertising as in TV (linear and VOD), and half of GroupM’s digital investment is automated, up from 40% in a year.

     

    GroupM UK’s digital investment by venue in Q2 2016 vs Q2 2015:

     

    Today, five advertising categories stand out as being important for TV but relatively light on digital.  These are: Cosmetics & Personal Care; Food; Retail; Household Equipment & DIY; and Leisure Equipment. These five together comprise a third of UK TV ad investment, or £1.5 billion. Pure-play online advertising is by contrast approaching £10 billion. GroupM predicts that pure play digital vendors will target these categories more aggressively in future.

     

    “The effect of the future EU exit on the UK economy is unknown, but the short-term impact was negligible. To our own surprise, we are revising UK advertising growth up from 6.3% to 7.2% for 2016, and from 5.8% to 7.2% for 2017,” said Adam Smith, Futures Director, GroupM.

     

    “The main driver that we have seen is paid search accelerating again. It benefits from rising automation and the immediacy needed for mobile and performance-minded advertising. We expect digital display advertising to continue growing by 18% in 2016 and 15% in 2017. The ambition of pure play digital vendors to conquer TV territory and categories will be hard-won, but today’s undisputed winner is pure-play digital”

     

     

    “We continue to support advertiser investments in digital campaigns by investing in the data and technology resources needed to inform and efficiently execute these campaigns. Of course, this is crucial as more media become digital, addressable and available in real time,” said Nick Theakstone, CEO, GroupM United Kingdom.  “However, it is also important that advertisers not abandon top of the marketing funnel activities for creating brand awareness, like TV, with over-investment in digital. We are advising careful consideration in balancing investments to ensure support of long-term brand growth.”

  • Star Plus is available on the Sky Go service in the UK from March-end, and is the first Asian television channel to join the service

    Star Plus now on Sky Go in UK

    By A Correspondent

     

    Star Plus is available on the Sky Go service in the UK from March-end, and is the first Asian television channel to join the service.

     

    Yeshpal Sharma

    Yeshpal Sharma, Senior Vice-President, Star UK & Europe, said, “With the launch of Star Plus on Sky Go, we are extremely pleased to offer our viewers yet another exciting viewing experience to enjoy the best of Asian television entertainment, anywhere in the UK, anytime, on the go.”

     

    Luke Bradley-Jones, Sky’s Director of TV products, commented, “Sky Go continues to offer Sky customers even more value by being able to access even more shows across a range of devices. The service is currently enjoyed by over 3 million customers and we will continue to bring even more content to customers as part of our continued commitment to offer people the best TV, and the best ways to watch.”

     

    Sky Go offers Sky TV subscribers live TV and a library of on-demand content from Sky at no extra cost, which they can watch online, on iPhone, iPad or selected Android smartphones with the Sky Go app.

     

  • Star UK has announced the launch of Star Gold on Virgin Media as part of their 'Asian Mela' offering

    Star Gold launches on Virgin Media in UK

    By A Correspondent

     

    Yeshpal Sharma

    Adding another feather to the cap of the Star Network UK operations, Yeshpal Sharma, Sr Vice President Star UK & Europe, has announced the launch of Star Gold on Virgin Media as part of their ‘Asian Mela’ offering.

     

    Mr Sharma stated, “With the launch of Star Gold on Virgin Media, the UK’s largest cable platform, the Star Network has further strengthened its offering to its loyal and growing UK viewers.”

     

    Star Network channels available on Virgin Media’s ‘Asian Mela’ bundle now include Star Plus, Star Life Ok and Star Gold.

     

    Star Gold is the Star Network’s dedicated 24-hour premium Bollywood movie channel, 100% subtitled in English. It boasts one of the largest Bollywood movie libraries in the world. Star Plus and Star Life Ok are 24-hour premium Hindi General Entertainment channels, with English subtitles.

     

    Emma Jones, Director of Content Acquisition at Virgin Media said, “Star Gold is a fantastic addition to our Asian Mela bundle. This is great news for customers with access to even more Bollywood entertainment; Virgin Media is the TV destination to enjoy the best movies around.”

     

    Virgin Media’s Asian Mela bundle now provides access to 13 South Asian channels for just £12 a month. Star Gold is available on Virgin Media on EPG channel number 801.