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Tag: Ujjwal Anand

  • Campaign depicts real Indian kitchens with real Indian problems

    Dentsu Impact & Ozone Kitchenware launch new campaign

    By Our Staff

     

    Ozone Home and Kitchen store, in partnership with Dentsu Impact, has launched its latest campaign, ‘Hum Sab Sambhal Lenge’. The campaign is conceptualised and executed by Dentsu Impact with a series of five films.

     

    Said Abhishek Aggarwal, President, Ozone Overseas: “Our products are designed for long-lasting use. They are durable, elegant and are tested stringently to work in demanding kitchens. Much like the conditions the films capture. We usher in world-class quality and support to a market that today is ready and is discerning. We want them to know that we understand them like no other.”

     

    Added Ujjwal Anand, Executive Vice President, Dentsu Impact: “The expression, Hum Sab Sambhal Lenge, gives confidence to the TG that no matter what kind of pressure they put on the kitchen hardware, Ozone will handle all of it since it understands Indian kitchen and usage. Also, in a market that is driven by a retailer’s recommendation and push, ‘Hum Sab Sambhaal Lenge’ is equivalent to ‘Arre sir! Main baitha hoon yahan’ ‘Main keh raha hoon na sir’ ‘Aankh band kar ke le jao’. The articulation gives the assurance to the consumers of the quality and at the same time helps retailers with a whole new pitch.”

     

  • To sensitise people to exercising the power of their finger they can choose the right government

    Dentsu Impact & Ozone launch campaign for digital voting

    By Our Staff

     

    Dentsu Impact, in association with Ozone Electronics and Digital Solutions has launched the ‘Ab Chalegi Finger Key’ campaign. The campaign metaphorically demonstrates the connection between Ozone’s digital lock and electronic voting wherein one can open a lock using one finger and simultaneously vote for a better future.

     

    Conceptualised and executed by Dentsu Impact, the 360-degree campaign includes print, radio, digital & OOH. Further, the brand has also launched an IP (Intellectual Property) in association with the prominent news channels – NDTV and ABP. The multi-episode program on the news channels nudges the voters to make the right choice for themselves and the society at large. It also includes an exclusive anthem to help attract mass appeal and celebrity endorsements along with on-ground interviews with audiences and debates. With this campaign, the brand has interestingly used the Indian elections as a platform and transformed it into one of the hottest debating arenas.

     

    Added Abhishek Aggarwal, President, Ozone Overseas: “At Ozone, our prime focus is to provide solutions that are high-tech, safe and hassle-free for the consumer. Through this campaign, we aim to sensitize people that by exercising the power of their finger they can choose the right government for better security and progress just like with a swipe of their fingers they can secure their valuables.”

     

    Said Ujjwal Anand, Executive Vice President, Dentsu Impact: “Elections give that one chance to the voters to exercise their rights for a safe, secure and brighter future. By using the power of the voting finger, they can make changes that really matter. ‘Is baar kiski chalegi’, ‘is baar kaun ayega’, ‘satta kisko milegi’ are all turn of phrases that we get to hear particularly around the election frenzy. We decided to give a spin to these phrases and hinge our campaign articulation around the verbiage. And so ‘Ab Chalegi Finger Key’!”

     

  • The business will be handled from Milestone Dentsu’s Delhi office

    Milestone Dentsu bags creative & digital mandate for Velocity Eyewear

    By A Correspondent

     

    Velocity Eyewear has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu. The business will be handled from Milestone Dentsu’s Delhi office.

     

    Samir Ahmed

    Commenting on the partnership, Samir Ahmed, Director, Velocity Eyewear said: “We were not looking for an agency. We were looking for a partner who could understand our business and collaborate with us to win a larger share of the pie. Milestone Dentsu demonstrated the same passion that we have for our brand. They were creative and realistic in their approach. We are certain that together we can achieve greater heights in times to come.”

     

    Ujjwal Anand
    Mayank Khattar

    Added Ujjwal Anand, Country Head, and Mayank Khattar, NCD, Milestone Dentsu: “Getting your hands on a brand that radiates style, is both exciting and challenging at the same time. Velocity, as a brand, competes in a speedily growing market. And we are happy to get this challenging opportunity to partner with them in their path to success. It’s surely a big win, and we are expecting a lot out if it.”

     

     

  • From June to October, everyday thousands of vehicles enter the region

    Milestone Dentsu & RocknRoll Riders introduce #FlagsOfChange

    By A Correspondent

     

    To address the issue of increasing pollution in Leh-Ladakh, RocknRoll Riders, one of Delhi’s biker clubs, has joined hands with Milestone Dentsu to launch their new campaign #FlagsOfChange’.

     

    Commenting on the new campaign, Dhananjay Tewari, founder, RocknRoll Riders said: “From June to October, everyday thousands of vehicles enter the region. The serene region is suddenly exposed to harmful pollutants as the vehicles make their way in. Plus there are commercial vehicles, running on diesel, that add to the smoke. We have been visiting Ladakh every year, and for us, the change was quite apparent.”

     

    Talking about the concept, Ujjwal Anand, Country Head, Milestone Dentsu added: “Since the problem was about Ladakh, we thought the solution should also come from there. And the first thing that came to our mind, was the colourful Buddhist flags that flutter in the wind to spread blessings. We thought of using these iconic flags to create a meaningful difference in the region.”

     

     

  • The agency won the account following a multi-agency pitch

    Milestone Dentsu to handle Numero Uno’s creative duties

    By A Correspondent

     

    Milestone Dentsu has bagged the creative mandate for fashion brand, Numero Uno. The agency won the account following a multi-agency pitch.

     

    Said Narinder Singh Dhingra, CMD, Numero Uno Clothing: “We want the brand to be interesting and relevant with the changing times. The brand must evolve over time and in this quest, we need the right partner who not only understands the consumers but also knows how to disrupt their purchase decision process through pathbreaking communication. We have found that partner in Milestone Dentsu. We loved their young energy and enthusiasm to work on the brand. We are quite excited about the brilliant approach and compelling storytelling that they bring on board.”

     

    Added Ujjwal Anand, Country Head, Milestone Dentsu: “From the moment we got the brief to the first kickass idea that we cracked, the team was charged up like never before. The category itself is so interesting and challenging that it gives you countless opportunities to do some real outstanding work.  And this excitement reached another level when we met Narinder Singh Dhingra, who is the youngest and most agile client that we have met in recent times, we believe. His energy is simply contagious. Working on Numero Uno is going to be a treat for my creative team.”

     

     

  • The film celebrates mentors beyond the classroom

    Milestone Dentsu, RNR pay ode to teachers via latest campaign

    By A Correspondent

     

    Milestone Dentsu joined hands with Rock N Roll riders (RNR) to launch the #HappyLifeTeachersDay campaign this Teacher’s Day.

     

    Commenting on the campaign, D Jay, Founder and Lead Ride Captain of RNR said: “We noticed that most of our mechanics have stories to tell and one of the key life changing events for them, has been meeting their ‘Ustaad’. There is so much that they have learnt from their first Ustaad that somehow whichever stage the mechanics are in, they feel indebted, just like an IAS officer is indebted to his teachers/professors at school.”

     

    Said Ujjwal Anand, Country Head and Mayank Khattar, NCD Milestone Dentsu: “When we conceived the idea, we felt that it was meant for none other than RNR. We have worked with them in the past. As a group, RNR are not just after profits. They also want to give back to the society, to the community and to the environment. The campaign brings out the right emotion and urges people to think beyond the ordinary. We all have learnt a lot from different kinds of teachers. And while we always thank the classroom teacher, we often forget the most important teachers, our ‘Life Teachers’, and it’s about time that we start doing so.”

     

     

  • Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the rural and urban markets

    Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division

    By A Correspondent

     

    Ujjwal Anand

    Milestone Brandcom, the homegrown out-of-home agency from the Dentsu Aegis Network stable, has roped in Ujjwal Anand as Country Head for its rural & experiential division, Milestone Outland.

     

    Prior to this, Anand was with Geometry Global, Ogilvy’s activation network that was earlier known as OgilvyAction. He spent 10 years with the agency as Business Head – North and Vice President, leading experiential practices that included rural, urban,social and shopper marketing.

     

    Nabendu Bhattacharya

    As part of his new mandate, Anand will be responsible for driving strategic offeringsat Milestone Outland through freshly-created tools thatcan help clients take investment decisions with measurable results. Based out of Delhi, he will report directly to Nabendu Bhattacharya, CEO Milestone Brandcom.

     

    Talking about the appointment, Bhattacharya said, “Ujjwal’s rich experience andimpeccable track record makes him an ideal choice to drive integrated experiential solutions at Milestone Brandcom. He will address specific brand problems. His energy is well-aligned with the agency’s vision and philosophy.”

     

    In a career spanning 12 years, Anand has worked with various brands such as GSK, Dabur, Vodafone, OLX, GPI, Motorola, Micromax, Samsung, Peerless, Coca Cola, TripAdvisor and DuPont. He has also handled many social and developmental sector and government clients including Orissa Tourism, NSDC, MAMTA, PSI, FHI, CHAI, WATSAN and SIFPSA.