MxMIndia

Tag: Ugadi

  • Brings up `new line-up of shows to enthrall audiences this new year’

    Colors Kannada announces ‘feast’ for Ugadi

    Colors Kannada has announced a feast of entertainment for Ugadi (April 9) by way of a lineup of new shows that will mark the celebration with daily episodes, starting from Ugadi itself.

    Said Prashanth Nayak, Business Head of Colors Kannada: “This year, we celebrate this Ugadi with a theme Hosa Bannada Shubharambha (A new beginning of bonding) and we give this to our audiences. We feel very blessed that audiences of Colors Kannada across the state have always supported us with love and affection. As part of our continued bonding with our audiences, we are coming up with the launch of fresh contents. We take this pride to be part of bringing our audiences’ emotions on screen and we term this as the most perfect way to celebrate Ugadi with us.”

    Speaking about Colors Kannada’s plans, Sushma Rajesh, Cluster Head at Viacom18, added: “As a brand, Colors Kannada has always been a pioneer in bringing shows that resonate with our audiences’ emotions. We consistently present unique storylines that celebrate family bonding and values of nativity. This is evident in the fact that shows launched on Colors Kannada’s unique stories have already travelled across the country. We are confident that the new year will bring a whole new level of connection with our audience. We wish everyone a very Happy Ugadi with our exciting new lineup of shows.

  • Conceptualised by Mind Your Language Creative Services

    Tanishq launches digital film to celebrate Ugadi collection

    By Our Staff

     

    Tanishq Jewellers, brand from the house of Tata, has launched a digital film to commemorate the Ugadi festival on 22 March. Tanishq’s first-ever digital film for Andhra Pradesh & Telangana is a celebration of brand’s Ugadi collection ‘Vardhini’. It is conceptualised by Tanishq and Mind Your Language Creative Services.

     

    Speaking on the launch of the film and the collection, Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited said:“Today, women are yearning to carve an identity for themselves and are creators of their own narrative. The film is a tribute to the women who prosper and thrive in all their might and the Vardhini collection is truly a celebration of her extraordinary beauty and beliefs that make her stand apart.”

     

    Deepan Ramachandran, Creative Director- Mind Your Language!, added: “Tanishq, like the protagonist Swati in our Ugadi film, has always stood out with their progressive and new thoughts. Their brief to us was to straddle the conventional celebration of Ugadi with the new-age thinking of today’s woman. That’s when we asked ourselves – Why shouldn’t today’s woman dream differently? We found the answer in the story of Swati.”