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Tag: UFO Moviez

  • The network boasts of with 3600+ screens across 1200+ cities

    UFO Moviez unveils new brand identity

    By A Correspondent

     

    Digital cinema distribution major UFO Moviez has unveiled a new brand identity intended to represent the company’s core business offering of cinema advertising and adding value to its stakeholders. The network boasts of with 3600+ screens across 1200+ cities.

     

    With this, UFO Moviez has realigned its network into two channels: Prime Screens for multiplexes and Hollywood release centres and Popular Screens which constitute standalone and mass appeal screens.. In the urban heartland network, UFO has 1800+ screens in the Prime channel and 1800+ screens in the Popular channel.

     

    According to a communique, the new logo brings in modern hues along with establishing the, ‘O’ of UFO which is a mobius strip to become its symbolic identity in the future. “The new logo also features a new tagline ‘Cine Media Network’, to appropriate and re-inforce its leadership position in the in-cinema media space. UFO – Cine Media Network is also the leader in metros and Tier 1 cities with over 900+ screens and has virtually no competition in Tier II and III markets,” the communique added.

     

    Commenting on the new development, Sanjay Gaikwad, Founder and Managing Director, UFO Moviez said: “The Indian Media and Entertainment industry is rapidly evolving, and hence we determined that our branding and identity needs to be more vibrant, contemporary, confident and more innovative. We are excited to unveil our new brand identity that is progressive, reflects our core business offering i.e. in-cinema advertising more prominently and is in-line with the industry’s evolution. Currently, we are India’s leading in-cinema advertising platform by scale and by reach, and the only network to reach the urban heartland audience with our robust network of 3600+ screens including 1800+ Prime screens, which include multiplexes, and release centre of Hollywood films, making UFO the leader in both Premium and Popular segments. As we continue to focus on growing our ad screen network, our new brand identity will help us to grow our ad revenues exponentially”.

     

    Meanwhile, the company’s website at www.ufomoviez.com has been revamped.

     

  • The four-week advertising campaign is running on 2000+ UFO Moviez network screens

    Colors goes to the big screens to market small screen show Choti Sarrdaarni

    By A Correspondent

     

    Colors has launched an in-cinema advertising campaign to promote its show ‘Choti Sarrdaarni’ exclusively on UFO Moviez network of cinema screens. The four-week cinema advertising campaign commenced on December 6 and is running on 2000+ UFO Moviez network screens.

     

    Commenting on the same, Siddharth Bhardwaj, CMO & Head of Enterprise Sales, UFO Moviez said: “To help engage effectively with target audience, the advertisers & marketers are increasingly leveraging cinema’s captive audience and immersive viewing experience. We are glad that the COLORS Team has conceptualized and customized a promo to connect with cinemagoers in a fun and engaging manner. With a network of over 3600 screens, UFO Moviez offers advertisers an unrivaled opportunity to communicate its brand story. We are very confident that the campaign will deliver the desired objective for COLORS and its shows”.

     

    Added Sapangeet Rajwant, Head, Marketing and Digital – Hindi Mass Entertainment, Viacom18: “Cinema has a strong influencing power in India, and so does television. We are using this dual power to create maximum impact and are proud to partner with UFO Moviez. This is a great way of engaging with audiences and to tell our story effectively. We continue to seek such opportunities and experiment with innovations.”

     

     

  • The week long campaign will end on 29th June 2017

    UltraTech Cement to launch in-cinema ad campaign on UFO Digital Cinema network

    By A Correspondent

     

    UFO Moviez announced its partnership with UltraTech foran in-cinema advertising campaign releasing along with the movie Tubelight. As part of the campaign, Ultratech cement would promote their ‘Build Beautiful’ promotional videos on 1000+ UFO Moviez network screens across 19 states in India. The week-long campaign will end on June 29..

     

    Talking about this ad campaign, Siddharth Bhardwaj, Chief Marketing Officer and Head of Enterprise Sales, UFO Moviez, said: “We at UFO Moviez have seen tremendous impetus within cinema advertising as advertisers and marketers are increasingly leveraging cinema’s captive audience and immersive viewing experience to communicate with their target audience in a more engaging and effective manner. Through this partnership, Ultratech will be able to take advantage of UFO’s massive reach during EID release, which has always been a blockbuster weekend in terms of attendance at the theatres. Moreover,release of Tubelight film coincides with the campaign which will certainly ensure the highest possible ROI for their ad spend.”

  • Shah Rukh Khan to interact live with audiences in UFO theatres through big screen

    UFO Digital Cinema announces unique platform for fans to interact with SRK

    By A Correspondent

     

    UFO Digital Cinema, Excel Entertainment and Red Chillies Entertainment are set to bring in the trailer of Raees to the theatres in a unique manner. One of the widely talked about films of SRK has commenced its campaign where the actor recently released a special video that was shot as a build up to the trailer of the film. This brief video has SRK in his character Raees, who has announced the release date of the trailer which is set to release on December 7.

     

    Commenting on the new initiative, Sanjay Gaikwad, Founder and Managing Director, UFO Moviez said: “As India’s largest digital cinema distribution network and in-cinema advertising platform, UFO Moviez takes pleasure in pioneering the interactive digital promotional genre with our latest initiative ‘Curtain Raiser’. ‘Curtain Raiser’ empowers a brand to interact live with audience’ across our network of over 5000 screens… We believe that brands have always known the power of the 40 feet screen, the original screen and the true home of Impact i.e. the cinema screen and with innovations like ‘Curtain Raiser’ they will capitalise on this opportunity to build an emotional connect with their audience.”

     

  • The campaign will be live on 15th October 2016, on UFO network screens

    UFO Framez showcases power of in-cinema advertising in latest campaign

    By A Correspondent

     

    UFO Framez, the cloud based in-cinema retail advertising platform from UFO Moviez has announced the launch of their new advertising campaign with the theme ‘Bade Parde Pe Aao, Dhandha Badhao’. The campaign will be live on 15th October 2016, on UFO network screens.

     

    UFO Moviez is a leader in-cinema advertising space, it has long-term exclusive advertising rights with over 3,670 screens. The aim of the ad campaign is to raise the brand perception and to communicate the prowess of the in-cinema advertising to the local retailers. The campaign narrative is more of a conversation and encourages retailers to target their audience through the ‘Silver Screen’. The ad campaign will be played in five different languages – Hindi, Tamil, Telugu, Malayalam and Kannada. The campaign will also be supported by robust promotional activities and will be leveraged through digital and social media platforms.

     

    The concept of UFO Framez has emerged from the fact that there has been massive boom in the retail sector due to significant rise of incomes and standard of living of people. Retailers want to make the most of this opportunity and are looking at innovative ways to market their products to the consumers.

     

    Speaking about the ad campaign, Siddharth Bhardwaj, Chief Marketing Officer, & National Sales Head – Enterprise Business, UFO Moviez said, “UFO Framez has created a pan India network of DSA’s, each DSA serves as a single point contact for the local retail advertisers to use the local cinema screen to advertise their product and services. Each cinema screen has catchment viewers and UFO Framez helps the retailer’s to use these screens to reach out to their target audience. Most retailers advertise through OOH, newspaper inserts and we are here to change the same through our offering, cinema screen will serve as a digital hoarding and will help the advertiser communicate with the audience in a more engaging and effective manner. This campaign is a set of four creatives and each creative targets one key retail category, we believe that this campaign will help us reach out to our potential retail advertisers and shall help us position UFO Framez as an impactful and effective consumer touchpoint medium of advertising.”

     

    Sheldon Dsilva, Business Head, UFO Framez said, “We’re quite excited to launch our first campaign. We believe our prospective clients will strongly identify with the campaign and would want to capitalize our screens to grow their business exponentially.”

     

  • Looking for more eyeballs, Life OK is showing promos of its serial on cinema screens, in collaboration with UFO Moviez

    Life OK’s Savitri running at a cinema near you

    By A Correspondent

     

    With competition growing, GECs today are finding innovative ways to market their shows. The latest to join the bandwagon is Life OK. The channel, for the launch of its latest offering Savitri, has joined hands with UFO Moviez.

     

    For the first time, the channel’s four-minute promotional content for a Hindi GEC show is being played in cinema advertising in digital theatres with the new film releases of the week.

     

    Speaking on the innovation, Pratik Seal, Marketing Head, Life OK said, “Life OK has always been a firm believer in disruption, whether in terms of content or our marketing strategies. UFO Moviez is a popular platform with a huge reach in Hindi Heartland. We are delighted that along with UFO Moviez, we were able to introduce our show and capture the attention of our audiences.”

     

    Commenting on this development, Siddharth Bhardwaj, CMO & NSH – Enterprise Ad Sales UFO Moviez said, “We are delighted to have partnered with Life OK; this partnership is an example of how UFO continuously makes an effort to innovate and provide value to the brands advertising on its network.”