MxMIndia

Tag: UEFA Euro 2016

  • The campaign delivers a strong message to all sports fans to switch to the biggest football tournament of 2016

    Sony Pictures Networks unveils campaign around UEFA EURO 2016

    By A Correspondent

     

    Sony Pictures Networks India (SPN), the official broadcasters of UEFA EURO 2016, one of the biggest and most watched International tournaments of the world, has launched an innovative campaign urging sports fans to shift focus to football since its ‘Time to switch”.

     

    The campaign strikes a chord and echoes the sentiments of the footy fans. “Time to Switch’ has a universal appeal and presents elements of football in daily occurrences The campaign inspires the millions of the country to embrace another iconic event fuelled by the call to action to switch from whichever sport they are watching to football.

     

    Viewers will get to see some of the biggest names in International football including Cristiano Ronaldo (Portugal), Harry Kane (England), Andres Iniesta (Spain), Zlatan Ibrahimovic (Sweden) and Gareth Bale (Wales) aiming to lead their national teams to European glory. Viewers are also looking forward to the debut of Paul Pogba (France), David Alaba (Austria), and Dele Alli (England) in the tournament. Fans will also have their eyes on Spain who are seeking to become the first country to win three consecutive European Championship titles this year. Along with this, the glamour quotient for the tournament is high with the international celebrities in attendance.

     

    The UEFA EURO 2016 will also attract viewers with the telecast of the matches during prime time at 6 30pm, 9:30pm and 12:30am (IST). On the digital front, Sony LIV will live stream all the matches.

     

    Murtuza Madraswala

    Murtuza Madraswala, Assistant Vice-President, Marketing, SONY Sports Cluster said, “The ‘Time to Switch’ is an all-inclusive campaign that resonates with sports aficionados and amplifies the excitement for EUFA EURO 2016. The campaign films showcase how football has transcended into the lives of people across different demographics. At the core of it, our message to the viewer is – Gear up for the biggest International football tournament of 2016 this summer on our network. The UEFA EURO 2016 along with the other marquee football properties in SPN’s existing portfolio acknowledges SPN’s leadership in sports broadcasting.”

     

    The campaign kick-starts with two short 15 second films The Wall & The Red Card that showcase the switch to football.

     

  • Over the next 4 years, Sony Six will telecast up to 546 international football games.

    Sony Six wins broadcasting rights to Euro qualifiers, FIFA World Cup

    By A Correspondent

     

    Sports channel Sony Six has won the exclusive broadcasting rights across the Indian sub-continent for the European Qualifiers to UEFA Euro 2016 and the 2018 FIFA World Cup.

    Man Jit Singh

    The new arrangement with UEFA provides Sony Six with coverage of 546 international matches in total, over three years, starting with UEFA EURO 2016 qualifiers in September 2014 to November 2015 with 10 matches of each national team across 12 match weeks. In addition to this, Sony Six will also broadcast the 2018 FIFA World Cup (European) Qualifiers starting September 2016 to November 2017. With this acquisition, viewers will enjoy some of the best international footballing action exhibited by the best players of the sport in their national colours over the next four years.

     

    Commenting on this, Man Jit Singh, CEO, MSM India, said, “The Qualifiers starting from 2014 through 2017 will set the stage for two of the biggest tournaments in World Football – the UEFA Euro 2016 and 2018 FIFA World Cup. These are exciting times for all sports fans and we are delighted to bring such world class sporting events to their homes.”

     

    NP Singh

    Adding to this, NP Singh, COO, MSM India, said, “We at Sony Six reiterate our commitment to give the audiences the best of International football. The Qualifiers for both UEFA Euro 2016 and 2018 FIFA World Cup (European Nations) will complete the exciting qualifying journey for the fans to set up two of football’s biggest tournaments.”

     

    Guy-Laurent Epstein, UEFA’s Marketing Director, said, “We are delighted to have extended our partnership with Sony Six on UEFA Euro 2016 to the European Qualifiers to the UEFA Euro 2016 and the 2018 FIFA World Cup. Sony Six will be offering to football fans in India a comprehensive platform and an extensive coverage of European national team football.”

     

  • Winning the exclusive broadcast rights across the Indian subcontinent, the channel will telecast live all 51 matches of the tournament.

    Sony Six wins UEFA Euro 2016 broadcast rights

    By A Correspondent

     

    Sony Six has added the UEFA Euro 2016 football tournament to its kitty, winning the exclusive broadcast rights for it across the Indian subcontinent. The channel will telecast live all 51 matches of the tournament.

     

    Man Jit Singh

    Expressing his joy at the acquisition, Man Jit Singh CEO, MSM, said, “Football has grown immensely in India over the past few years and has found great interest amongst the youth. With the successful acquisition of the UEFA Euro 2016 tournament broadcasting rights, we look forward to attracting viewership to Sony Six by leveraging on the growing popularity of European football in the country.”

     

    European football’s premier international competition will be Sony Six’s first entry into international football. Having broadcast the 2014 FIFA World Cup qualifiers, this will be the first successful acquisition of a major professional football competition by the channel.

     

    NP Singh

    N P Singh COO, MSM, said, “We are delighted to bring one of football’s elite tournaments to the Indian viewers exclusively on Sony Six. As a broadcaster we are always in pursuit of the best of International Sport and through our latest acquisition we will take the fans closer to the high impact action that the UEFA Euro 2016 promises to deliver.

     

    Guy-Laurent Epstein, UEFA’s Marketing Director, said, “We are pleased to welcome Sony Six to the family of broadcasters for the UEFA Euro 2016. UEFA believes that the Sony Six channel and its commitment to high quality programming and sport is an excellent home for UEFA’s flagship national team competition.”

     

    The 2016 UEFA European Football Championship will be held in France with provisional dates of June 10 to July 10 2016.