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Tag: UEFA Euro 2012

  • With this, Airtel mobile customers acrossIndiacan enjoy exclusive access to mobile and video content of soccer matches during UEFA Euro 2012

    Airtel bags exclusive video rights on mobile platform for UEFA Euro 2012

    By A Correspondent

     

    Bharti Airtel recently announced that it has bagged exclusive video rights on the mobile platform for the biggest soccer extravaganza of the year, UEFA Euro 2012. With this, 183 million plus Airtel mobile customers acrossIndiawill have exclusive access to mobile and video content from UEFA Euro 2012 and choose from a wide range of services such as Go! Go! Go! Contest, live feeds, SMS or MMS score updates, games, mobile magazine and so on.

     

    The 2012 UEFA European Football Championship or UEFA Euro 2012 will be held from June 8 to July 1, 2012. Europe’s top 16 soccer teams (including Germany, England and Portugal) will be fighting for the Euro 2012 winner’s title during 19 power-packed matches that will span across 21 days.

     

    The exclusive video rights for UEFA Euro 2012 continues to reinforce Airtel’s long term commitment to soccer and other sports that appeal to discerning urban youth audience.

     

  • Besides, on-air programming on Neo Prime, the former Chelsea defender will also be involved with several on-ground initiatives

    Neo Prime signs Frank Leboeuf for special programming on UEFA EURO 2012

    By A Correspondent

     

    Neo Prime has signed French legend Frank Leboeuf for exclusive preview shows and wrap around content during UEFA EURO 2012 (starting 8 June). Mr Leboeuf was part of the historic French team that won the FIFA World Cup in 1998 and the UEFA EURO in 2000.

     

    The wrap around show ‘Extra Time’ will be hosted by Radhakrishnan Sreenivasan (popularly known as RK) and feature Frank Leboeuf along with celebrity football fans across all walks of life – Bollywood, business, music and fashion. Besides, on-air programming on Neo Prime, the former Chelsea defender will also be involved with several on-ground initiatives including football clinics, contests and meet and greet with fans.

     

    Frank Leboeuf said: “I am delighted to visit India and stay here and interact with the football fans. The UEFA EURO has always been one of the toughest football championships, on par with the FIFA World Cup. All the teams are top-notch competitors and 8 out of the 16 teams can potentially emerge champions in this edition. I am particularly excited about engaging with fans across multiple touch-points.”

     

    Mautik Tolia, EVP – Programming and Creative Head, Neo Sports Broadcasting Pvt. Ltd said: “UEFA Euro 2012 is the biggest football extravaganza of the year and we wanted to raise the bar and interact with fans beyond the TV screen. Frank is a legend and for a blockbuster event like UEFA EURO, we needed someone with his skill, knowledge and enthusiasm to take our programming vision forward and delight the football fans.”

     

  • NEO Cricket and NEO Sports to further strengthen TheOneAlliance bouquet.

    One Alliance & Neo renew arrangement

    By A Correspondent

     

    NEO Sports Broadcast Pvt. Ltd and MSM Discovery Pvt. Ltd have come together once again for the distribution of television channels NEO Sports and NEO Cricket under the aegis of TheOneAlliance bouquet effective January 4.

     

    TheOneAlliance bouquet is further strengthened with a line up of blockbuster sports events – Asia Cup (Cricket), UEFA Euro 2012 (Football), French Open (Tennis) and World Series Hockey (Hockey). This stellar line up coupled with DLF IPL on SET MAX makes TheOneAlliance bouquet the preferred choice of sports fans.

     

    Rajesh Kaul, President – MSM Discovery Pvt. Ltd, said: “The philosophy of TheOneAlliance is to create a strong product offering of diverse and strong television content. The sports genre has always been a strong growth driver. We are happy to welcome back NEO to TheOneAlliance bouquet. The blockbuster line up on Neo channels coupled with DLF IPL on SET MAX will ensure the bouquet is poised for further growth.”

     

    Prasana Krishnan, COO – NEO Sports Broadcast Pvt. Ltd added: “TheOneAlliance and NEO distribution deal is a strategically sound arrangement. NEO has shared an extremely fruitful and pleasant relationship with MSMD and we are happy to rejoin TheOneAlliance bouquet and aspire to take it to greater heights. The combined offering of the bouquet will ensure viewers get to witness the biggest blockbusters in Cricket and major sporting events in 2012.”